1/2 day course 
Supporting material 
Private Course Credits
Select the pre-paid training investment that’s right for you and help your money stretch a little further with our course credits.
Benefit from our expert-led Analytics Governance Workshop, designed for data management professionals and decision-makers seeking to optimise the use of analytics tools and processes within their organisations.
This workshop is suitable for individuals closely involved in data management, those responsible for analytics tools and processes within their organisation, or teams uncertain about assigning administrative roles for their analytics tools.
By the end of this session, you’ll have gained practical strategies to effectively govern analytics tools and processes while ensuring compliance with data protection policies. You’ll also have a clear understanding of how to optimise organisational resources for improved analytics outcomes.
Our Analytics Governance Workshop is available as a private training session that can be delivered via Virtual Classroom face-to-face at our Training centre in The Shard, or at a location of your choice in the UK.
Course overview
Who should attend:
This workshop is perfect for individuals who are deeply engaged in data management and data maturity, or have internal responsibility for the analytics tools and processes utilised within their organisation. You and your team might be key decision-makers, data protection officers, or information security officers.
What you'll learn:
By the end of this course, you will be able to:
- Understand the importance of ongoing, collaborative governance of your analytics tools
- Use the governance features available within GMP (specifically focused on Google Analytics and Google Tag Manager) to manage user access at scale and with the appropriate levels of access
- Optimise the size and content of Google Tag Manager containers to minimise data leakage and impact on site speed
- Develop a change management process to best manage Google Tag Manager updates, particularly when multiple teams are involved
Course agenda
- Defining analytics governance
- Importance of analytics governance
- Developing an analytics governance strategy
- Tips for getting buy-in and collaboration
- Hands-on exercise: Draft strategy document
- User access controls
- Alerting
- Change logs
- GTM-specific governance features
- Alignment with wider governance strategy
- Hands-on exercise: develop your own GTM change management process