COURSE OVERVIEW

  • icon 1/2 day course
  • icon Certificate of Attendance
  • iconPrivate
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Benefit from our expert-led Analytics Governance Workshop, designed for data management professionals and decision-makers seeking to optimize the use of analytics tools and processes within their organisations.

This workshop is suitable for individuals closely involved in data management, those responsible for analytics tools and processes within their organization, or teams uncertain about assigning administrative roles for their analytics tools.

By the end of this session, you’ll have gained practical strategies to effectively govern analytics tools and processes while ensuring compliance with data protection policies. You’ll also have a clear understanding of how to optimize organizational resources for improved analytics outcomes.

Our Analytics Governance Workshop is available as a private training session that can be delivered via Virtual Classroom face-to-face at our Training centre in The Shard, or at a location of your choice in the UK.

What you’ll learn

By the end of this course, you will be able to:

  • Understand the importance of ongoing, collaborative governance of your analytics tools
  • Optimize the size and content of Google Tag Manager containers to minimize data leakage and impact on site speed
  • Use the governance features available within GMP (specifically focused on Google Analytics and Google Tag Manager) to manage user access at scale and with the appropriate levels of access
  • Develop a change management process to best manage Google Tag Manager updates, particularly when multiple teams are involved

Course agenda

Introduction to Analytics Governance

  • Defining analytics governance
  • Importance of analytics governance

The Key to Successful Analytics Governance

  • Developing an analytics governance strategy
  • Tips for getting buy-in and collaboration
  • Hands-on exercise: Draft strategy document

GMP Governance Features

  • User access controls
  • Alerting
  • Change logs

Principles of GTM Container Optimisation

  • GTM-specific governance features
  • Alignment with wider governance strategy
  • Hands-on exercise: develop your own GTM change management process

Who it's for

This workshop is perfect for individuals who are deeply engaged in data management and data maturity, or have internal responsibility for the analytics tools and processes utilised within their organization. You and your team might be key decision-makers, data protection officers, or information security officers.

BOOK THIS COURSE

Private training for your team

Bring our expert-led training to your team alone, on dates that suit you. Run it live online or in person at a location of your choice, following the standard agenda or shaped around your goals. More about private learning.

Private Course

An exclusive session for your team, led by one of our expert trainers. You choose the dates, format and location, and we'll make sure the day fits what your team needs to achieve. Get in touch to plan it with our team.

  • Just your team in the room
  • Your dates, online or in person
  • Content tailored if you need it

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