Analytics Governance Workshop

This half-day workshop will help you to formulate the internal policies and ways of working that will underpin the success and resilience of your organisation’s web analytics process.

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1/2 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Benefit from our expert-led Analytics Governance Workshop, designed for data management professionals and decision-makers seeking to optimise the use of analytics tools and processes within their organisations.

This workshop is suitable for individuals closely involved in data management, those responsible for analytics tools and processes within their organisation, or teams uncertain about assigning administrative roles for their analytics tools.

By the end of this session, you’ll have gained practical strategies to effectively govern analytics tools and processes while ensuring compliance with data protection policies. You’ll also have a clear understanding of how to optimise organisational resources for improved analytics outcomes.

Our Analytics Governance Workshop is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in South Africa.

Course overview

Who should attend:

This workshop is perfect for individuals who are deeply engaged in data management and data maturity, or have internal responsibility for the analytics tools and processes utilised within their organisation. You and your team might be key decision-makers, data protection officers, or information security officers.

What you'll learn:

By the end of this course, you will be able to:

  • Understand the importance of ongoing, collaborative governance of your analytics tools
  • Use the governance features available within GMP (specifically focused on Google Analytics and Google Tag Manager) to manage user access at scale and with the appropriate levels of access
  • Optimise the size and content of Google Tag Manager containers to minimise data leakage and impact on site speed
  • Develop a change management process to best manage Google Tag Manager updates, particularly when multiple teams are involved

Course agenda

Introduction to Analytics Governance
  • Defining analytics governance
  • Importance of analytics governance
The Key to Successful Analytics Governance
  • Developing an analytics governance strategy
  • Tips for getting buy-in and collaboration
  • Hands-on exercise: Draft strategy document
GMP Governance Features
  • User access controls
  • Alerting
  • Change logs
Principles of GTM Container Optimisation
  • GTM-specific governance features
  • Alignment with wider governance strategy
  • Hands-on exercise: develop your own GTM change management process
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