This six-week bootcamp, consisting of a half-day session per week, provides a comprehensive, hands-on journey into GA4, preparing participants not only for the GA4 Certification Exam but also to confidently apply their skills in real-world scenarios.
Structured for working professionals, each week builds key competencies; from setting up a property to advanced reporting and integrations.
Learners will work through guided labs, exercises, and progressively complex configurations, culminating in an exam preparation workshop.
This GA4 Certification Bootcamp course is available as a private session that can be delivered via Virtual Classroom, at our training centre in The Shard, London, or at a location of your choice across the UK.
Course overview
Who should attend:
This bootcamp is perfect for analysts, marketers, developers, and/or product managers responsible for digital performance tracking, campaign analysis, or optimisation.
It’s also ideal for those with previous Universal Analytics experience, anyone starting completely from scratch with GA4, or those wanting to quickly and efficiently fill their knowledge gaps.
What you'll learn:
By the end of this course, you will be able to:
- Navigate GA4’s event-based model with confidence
- Design and audit full GA4 implementations (web/app)
- Build powerful custom reports, funnels, and explorations
- Configure conversions, audiences, and integrations
- Apply analysis techniques and debugging workflows
- Feel prepared to earn the GA4 Certification with real-world readiness
Course agenda
- Introduction ot GA4
- Learn the basic set-up of GA4
- Understand GA4’s Data Model
- Deep dive into configuring and customising data collection
- Learn about the GA4 Reporting suite
- How to use GA4 Reports to answer business questions
- Creation of custom reports using all 7 exploration types in GA4 Explore
- Tips & Tricks for efficient and scalable use of Explore
- The Advertising workspace
- Understanding Attribution Modeling in GA4
- GA4 Links to other products
- Final Q&A
- Tips to pass the GA4 Certification
Next Steps:
To continue your Analytics journey after taking this course and become an expert in the rest of the Google data stack, we recommend taking the following courses: