1 day course 
Certificate of Attendance 
Classroom, Virtual, Private This workshop is designed to give you the tools and techniques to transform raw data into powerful narratives that inspire decision-making.
Focusing on key concepts of data storytelling and visualisation, we’ll cover the best practices in visual communication to ensure your reports resonate with stakeholders.
Whether you're building dashboards, crafting complex analyses, or presenting key findings, this workshop will empower you to create reports that not only inform but also inspire action.
Our Data Storytelling: Visualising your Analytics Data course course is available as a scheduled session at our training centre in The Shard, London, or via Virtual Classroom. We also offer it as a private course, delivered virtually, at your offices, ours, or any location that works best for you, whether in the UK or internationally.
For larger teams, take a look at our GA4 Toolkit, which combines online learning with advanced instructor-led classes and live support.
Course overview
Who should attend:
This workshop is perfect for data analysts, marketing professionals, business intelligence specialists, and anyone tasked with creating or managing data reports and visualisation solutions. If you’re responsible for communicating insights to stakeholders, building reports, or managing data across platforms like Google Analytics, Looker Studio, or BigQuery, this course will enhance your ability to deliver meaningful, actionable data stories.
What you'll learn:
By the end of this course, you will be able to:
- Master core data storytelling and visualisation principles
- Choose the right visualisation tools and techniques based on your data and audience needs
- Deliver engaging reports that turn insights into actionable business strategies
Course agenda
- Getting good data
- Structuring your report
- Selecting a chart type
- Principles of data visualisation
- Google's data visualisation ecosystem
- Applying best practices in platform
- Proving the value of your work
- Presenting your data to drive action