Data Storytelling: Visualising your Analytics Data
Looking to elevate your data storytelling and visualisation skills using the Google Stack? This one-day workshop will show you how to leverage Google's powerful suite of visualisation tools to transform your data into compelling stories that drive action.
Book this course
COURSE OVERVIEW
1 day course
Certificate of Attendance
Private
This workshop is designed to give you the tools and techniques to transform raw data into powerful narratives that inspire decision-making.
Focusing on key concepts of data storytelling and visualization, we’ll cover the best practices in visual communication to ensure your reports resonate with stakeholders.
Whether you're building dashboards, crafting complex analyses, or presenting key findings, this workshop will empower you to create reports that not only inform but also inspire action.
Our Data Storytelling: Visualising your Analytics Data course is available private course, delivered virtually, at your offices, ours, or any location that works best for you, whether in the US or internationally.
What you’ll learn
By the end of this course, you will be able to:
- Master core data storytelling and visualization principles
- Deliver engaging reports that turn insights into actionable business strategies
- Choose the right visualization tools and techniques based on your data and audience needs
Course agenda
Introduction to Data Storytelling
- Getting good data
- Structuring your report
Data Visualization
- Selecting a chart type
- Principles of data visualization
Choosing Your Tools
- Google's data visualization ecosystem
- Applying best practices in platform
Effective Data Communication
- Proving the value of your work
- Presenting your data to drive action
Who it's for
This workshop is perfect for data analysts, marketing professionals, business intelligence specialists, and anyone tasked with creating or managing data reports and visualisation solutions. If you’re responsible for communicating insights to stakeholders, building reports, or managing data across platforms like Google Analytics, Looker Studio, or BigQuery, this course will enhance your ability to deliver meaningful, actionable data stories.
BOOK THIS COURSE
Private training for your team
Bring our expert-led training to your team alone, on dates that suit you. Run it live online or in person at a location of your choice, following the standard agenda or shaped around your goals. More about private learning.
Private Course
An exclusive session for your team, led by one of our expert trainers. You choose the dates, format and location, and we'll make sure the day fits what your team needs to achieve. Get in touch to plan it with our team.
- Just your team in the room
- Your dates, online or in person
- Content tailored if you need it
NEWS & INSIGHTS
Browse all articlesAccess the latest digital marketing insights, valuable tips and relevant advice from our experts.
6 Easy Ways to Customize your GA4 Report Library - US
Supercharge your GA4 reporting by tailoring it to your team’s needs! Analytics Training Director Chanté Matthews-Mohammed reveals her top customisation tips to help you deliver sharper insights and drive smarter, faster decisions with ease.
Chanté Matthews-Mohammed Director, Training (Analytics & GMP)How to Analyze Conversion Rate in Google Analytics 4
Google has now made tracking conversion rates easier for marketers. Learn about the recent introduction of ‘key event rate’ directly into GA4 reports, making it simpler to measure campaign success.
Matthias MorinSenior Director, Training (Digital Marketing & Analytics)GA4 User Permissions Explained: How to Access the Features You Need!
Analytics Training Director Chanté Matthews-Mohammed examines User Permissions in GA4 and the features different access levels will help you to unlock.
Chanté Matthews-Mohammed Director, Training (Analytics & GMP)How to Create a Looker Studio Usage Report Using GA4
Ever wonder who's actually using your Looker Studio dashboards? With only a few steps, you can pull key information from Looker Studio back into GA4 to monitor their internal usage.
Molly CrumpDirector, Training (Analytics & GMP)