Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
On this one-day course we'll help you understand the programmatic ecosystem and the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.
We'll share best practices on how to set up a basic campaign, leverage targeting capabilities and reports within the platform.
The course combines theory with in-platform exercises and discussions to ensure you maximise your understanding of the platform's capabilities.
Our Display & Video 360 Fundamentals course is available via Virtual Classroom, or can be delivered as a private session that can be run at a location of your choice.
Course overview
Who should attend:
This course is suitable for Programmatic Media Managers and Agency Traders who are new to Programmatic, new to the platform or require a refresher.
Walk away with the ability to:
Describe the Programmatic landscape and identify where Display & Video 360 fits within the Google Marketing Platform
Implement programmatic campaigns
Explain how media is traded programmatically
Build strategies for different types of campaigns
Identify different targeting sources in Display & Video 360
Run basic in-platform reporting in Display & Video 360 for optimisation purposes
Course agenda
Programmatic & Google Marketing Platform Overview
The evolution of programmatic and Google Marketing Platform overview
Display & Video 360
What can Display & Video 360 do vs other DSPs
Linking Display & Video 360 to other solutions within the Google Marketing Platform
Display & Video 360 hierarchy
Campaign Module
Creating campaigns, Insertion Orders and Line Items
Budget, pacing and frequency capping
Bid strategies
Campaign set-up best practices
Intro to campaign optimisations
Optimisation View
Audiences Module
Targeting available in DV360
1st party audiences, Google audiences and 3rd party audiences
Audience targeting (linking GA and CM audiences to DV360)
Technology targeting
Audience planning exercise, marketing objectives, KPIs and in platform set-up
Inventory Module
The Marketplace
Types of inventory: from Open Auction to Programmatic Guaranteed
1 day course
Supporting material
Virtual, Private
