Display & Video 360 Fundamentals

Name: Display & Video 360 Fundamentals
Price: 549.00 USD

Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.

1 day course

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this one day course we'll help you understand the programmatic ecosystem and the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.

We'll share best practices on how to set up a basic campaign, leverage targeting capabilities and reports within the platform.

The course combines theory with in-platform exercises and discussions to ensure you maximise your understanding of the platforms capabilities.

Our Display & Video 360 Fundamentals course is available at our training facility in San Francisco. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview

Who should attend:

This course is suitable for Programmatic Media Managers and Agency Traders who are new to Programmatic, new to the platform or require a refresher.

Walk away with the ability to:

Describe the Programmatic landscape and identify where Display & Video 360 fits within the Google Marketing Platform
Implement programmatic campaigns
Explain how media is traded programmatically
Build strategies for different types of campaigns
Identify different targeting sources in Display & Video 360
Run basic in-platform reporting in Display & Video 360 for optimisation purposes

Course agenda

Programmatic & Google Marketing Platform Overview

The evolution of programmatic and Google Marketing Platform overview

Display & Video 360

What can Display & Video 360 do vs other DSPs
Linking Display & Video 360 to other solutions within the Google Marketing Platform
Display & Video 360 hierarchy

Campaign Module

Creating campaigns, Insertion Orders and Line Items
Budget, pacing and frequency capping
Bid strategies
Campaign setup best practices
Intro to campaign optimisations
Optimisation View

Audiences Module

Targeting available in DV360
1st party audiences, Google audiences and 3rd party audiences
Audience targeting (linking GA and CM audiences to DV360)
Technology targeting
Audience planning exercise, marketing objectives, KPIs and in platform set up

Inventory Module

The Marketplace
Types of inventory: from Open Auction to Programmatic Guaranteed

Creative Module

Creatives and format gallery overview
Data Driven Creatives

Insights Module

Instant and Offline Reporting overview

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