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Display & Video 360 Fundamentals

4.5 / 5 Feefo reviews
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this one-day course we'll help you understand the programmatic ecosystem and the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.

We'll share best practices on how to set up a basic campaign, leverage targeting capabilities and reports within the platform.

The course combines theory with in-platform exercises and discussions to ensure you maximise your understanding of the platform's capabilities.

Our Display & Video 360 Fundamentals course is available via Virtual Classroom. We also offer private training at a location of your choice.

 
Course overview
Who should attend:
This course is suitable for Programmatic Media Managers and Agency Traders who are new to Programmatic, new to the platform or require a refresher.
Walk away with the ability to:
  • Describe the Programmatic landscape and identify where Display & Video 360 fits within the Google Marketing Platform
  • Implement programmatic campaigns
  • Explain how media is traded programmatically
  • Build strategies for different types of campaigns
  • Identify different targeting sources in Display & Video 360
  • Run basic in-platform reporting in Display & Video 360 for optimisation purposes
Course agenda
Programmatic & Google Marketing Platform Overview
  • The evolution of programmatic and Google Marketing Platform overview
Display & Video 360
  • What can Display & Video 360 do vs other DSPs
  • Linking Display & Video 360 to other solutions within the Google Marketing Platform
  • Display & Video 360 hierarchy
Campaign Module
  • Creating campaigns, Insertion Orders and Line Items
  • Budget, pacing and frequency capping
  • Bid strategies
  • Campaign set-up best practices
  • Intro to campaign optimisations
  • Optimisation View
Audiences Module
  • Targeting available in DV360
  • 1st party audiences, Google audiences and 3rd party audiences
  • Audience targeting (linking GA and CM audiences to DV360)
  • Technology targeting
  • Audience planning exercise, marketing objectives, KPIs and in platform set-up
Inventory Module
  • The Marketplace
  • Types of inventory: from Open Auction to Programmatic Guaranteed
Creative Module
  • Creatives and format gallery overview
  • Data-driven Creatives
Insights Module
  • Instant and Offline Reporting overview
Upcoming courses
Virtual Classroom
Display & Video 360 Fundamentals
Wed, Jul 05 2023
£599 ex VAT
ADD TO BASKET
Virtual Classroom
Display & Video 360 Fundamentals
Wed, Oct 04 2023
£599 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Display & Video 360 Fundamentals
Wed, Jul 05 2023
£599 ex VAT
ADD TO BASKET
Virtual Classroom
Display & Video 360 Fundamentals
Wed, Oct 04 2023
£599 ex VAT
ADD TO BASKET
Book this course
£599 ex VAT
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Independent Service Rating based on 8 verified reviews
Display & Video 360 Fundamentals
Alon Kuperman 13 December, 2021
A great course with a greate teacher
Display & Video 360 Fundamentals
Trusted Customer 13 April, 2021
Very interesting and useful content!
Display & Video 360 Fundamentals
Wessel De Bruyn 29 October, 2020
Excellent Course! I definitely recommend this for anyone working on DV360