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Display & Video 360 Fundamentals

Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
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1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this one day course we'll help you understand the programmatic ecosystem and the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.

We'll share best practices on how to set up a basic campaign, leverage targeting capabilities and reports within the platform.

The course combines theory with in-platform exercises and discussions to ensure you maximise your understanding of the platforms capabilities.

Our Display & Video 360 Fundamentals course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:
This course is suitable for Programmatic Media Managers and Agency Traders who are new to Programmatic, new to the platform or require a refresher.
Walk away with the ability to:
  • Describe the Programmatic landscape and identify where Display & Video 360 fits within the Google Marketing Platform
  • Implement programmatic campaigns
  • Explain how media is traded programmatically
  • Build strategies for different types of campaigns
  • Identify different targeting sources in Display & Video 360
  • Run basic in-platform reporting in Display & Video 360 for optimisation purposes
Course agenda
Programmatic & Google Marketing Platform Overview
  • The evolution of programmatic and Google Marketing Platform overview
Display & Video 360
  • What can Display & Video 360 do vs other DSPs
  • Linking Display & Video 360 to other solutions within the Google Marketing Platform
  • Display & Video 360 hierarchy
Campaign Module
  • Creating campaigns, Insertion Orders and Line Items
  • Budget, pacing and frequency capping
  • Bid strategies
  • Campaign setup best practices
  • Intro to campaign optimisations
  • Optimisation View
Audiences Module
  • Targeting available in DV360
  • 1st party audiences, Google audiences and 3rd party audiences
  • Audience targeting (linking GA and CM audiences to DV360)
  • Technology targeting
  • Audience planning exercise, marketing objectives, KPIs and in platform set up
Inventory Module
  • The Marketplace
  • Types of inventory: from Open Auction to Programmatic Guaranteed
Creative Module
  • Creatives and format gallery overview
  • Data Driven Creatives
Insights Module
  • Instant and Offline Reporting overview
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£599 ex VAT
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