YouTube Buying in Display & Video 360

Name: YouTube Buying in Display & Video 360
Start: 2023-07-17 00:00:00
Location: Virtual Classroom

Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360 and effectively run and optimise your video campaigns.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

YouTube has made it much easier for brands and agencies to consolidate their video buys in Display & Video 360 by offering an easy solution that provides plenty of traffic (more than 1 billion users worldwide).

Learn how to how to make the most out of your YouTube buys through Display & Video 360 on this one-day course.

We’ll cover how to buy YouTube advertising through Display & Video 360, how to set up, run and optimise YouTube campaigns, as well as measure performance.

By the end of the course, you’ll understand how to incorporate the benefits that programmatic buying has on offer, including deduplication of audiences, better management of your frequency caps as well as how to reduce wastage and improve media efficiencies applied to your YouTube buys.

Our YouTube Buying in Display & Video 360 course is available as a Virtual Classroom session. It can also be delivered as a private training session at a location of your choice.

Course overview

Who should attend:

If you’re a programmatic trader and want to learn how to run YouTube paid ads using the DV360 platform instead of Google Ads, this course is ideal.

Walk away with the ability to:

Explain what YouTube advertising is and how to buy it through Display & Video 360
Identify when to utilise the different YouTube formats available in Display & Video 360
How to set up YouTube campaigns
Run and optimise YouTube campaigns
Create and utilise YouTube audiences
Report and track performance

Course agenda

YouTube Basics

What is YouTube Advertising?
The benefits of YouTube buying via Display & Video 360
YouTube Ad Formats: In-stream, Discovery, & Bumper ads

YouTube set-up in DV360

Linking YouTube Channel
Conversions Tracking
Google My Business & Google Merchant Center Integration

Planning your YouTube campaign

Identifying trends with Google Trends & YouTube Trending Videos
DV360 campaign Planning tool
YouTube creative messaging best practices

YouTube Audiences

Custom audiences
YouTube channel audiences
Other 1st party audiences

YouTube campaign management

YouTube hierarchy: Insertion Orders, Line Items, Ad Groups and Ads
Campaign Manager 360 Tracking
Campaign set-up exercise

Reporting & Optimisation

Reporting on YouTube line items
YouTube campaign optimisation
Brand Lifts

Upcoming courses

Virtual Classroom YouTube Buying in Display & Video 360	Mon, Jul 17 2023 £599 ex VAT	ADD TO BASKET
Virtual Classroom YouTube Buying in Display & Video 360	Mon, Oct 16 2023 £599 ex VAT	ADD TO BASKET

Upcoming courses

Virtual Classroom

YouTube Buying in Display & Video 360

Mon, Jul 17 2023

£599 ex VAT

ADD TO BASKET

Virtual Classroom

YouTube Buying in Display & Video 360

Mon, Oct 16 2023

£599 ex VAT

ADD TO BASKET

Book this course

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£599 ex VAT

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This five course bundle will give you the skills you need to start a successful career in Programmatic Advertising.

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