YouTube has made it much easier for brands and agencies to consolidate their video buys in Display & Video 360. This is because, with more than 1 billion users worldwide, they offer an easy solution that provides plenty of traffic.
On this one-day course, you’ll learn how to make the most out of your YouTube buys through Display & Video 360. We’ll cover how to buy YouTube advertising through Display & Video 360, how to set up, run and optimise YouTube campaigns, and how to measure performance.
By the end of the course, you’ll understand how to incorporate the benefits that programmatic buying has to offer. You’ll leave knowing how to deduplicate audiences, better manage your frequency caps, and reduce wastage and improve media efficiencies applied to your YouTube buys.
Our YouTube Buying in Display & Video 360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.