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YouTube Buying in Display & Video 360

Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360 and effectively run and optimise your video campaigns.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

YouTube has made it much easier for brands and agencies to consolidate their video buys in Display & Video 360 by offering an easy solution that provides plenty of traffic (more than 1 billion users worldwide).

Learn how to how to make the most out of your YouTube buys through Display & Video 360 on this one day course.

We’ll cover how to buy YouTube advertising through Display & Video 360, how to set up, run and optimise Trueview campaigns, as well as measure performance.

By the end of the course, you’ll understand how to incorporate the benefits that programmatic buying has on offer, including deduplication of audiences, better management of your frequency caps as well as how to reduce wastage and improve media efficiencies applied to your YouTube buys.

Our YouTube Buying in Display & Video 360 course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, any location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:
If you’re a programmatic trader and want to learn how to run YouTube paid ads using the DV360 platform instead of Google Ads, this course is ideal.
Walk away with the ability to:
  • Explain what YouTube advertising is and how to buy it through Display & Video 360
  • Identify when to utilise the different TrueView formats available in Display & Video 360
  • How to set up TrueView campaigns
  • Run and optimise TrueView campaigns
  • Create and utilise YouTube audiences
  • Report and track performance
Course agenda
TrueView Basics
  • What is TrueView
  • The benefits of YouTube buying via Display & Video 360
  • Getting started: linking a YouTube channel to Display & Video 360
TrueView formats
  • In-stream ads
  • Discovery ads
  • Bumper ads
  • TrueView for Action
  • TrueView for Reach
  • TrueView for Shopping
YouTube Audiences
  • Custom audiences
  • YouTube channel audiences
  • Other 1st party audiences (Customer match, Similar audiences, etc.)
TrueView campaign management
  • TrueView hierarchy: Insertion Orders, Line Items, Ad Groups and Ads
  • TrueView optimisations
  • Creative Review
  • Technology targeting
  • Best practices and common pitfalls
Reporting on TrueView
  • Reporting on TrueView line items
  • Brand Lifts
  • Brand Safety in YouTube
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