Google Ads in AI Mode

Google's AI overhaul is changing where and how ads appear, are your campaigns ready? Get up to speed on AI overviews, new ad formats, and the strategies that will drive performance in the new Google.

Book this course

COURSE OVERVIEW

1.5 hour course
Certificate of Attendance
Live Online, Private
Live Online
A convenient and interactive learning experience that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. If your business or team prefers a more exclusive experience, these can also be booked as Private sessions.
Private
A private training session for your organisation or team. Groups can be of any size. We run both Live Online or In-person Private sessions depending on your needs.

Jellyfish's paid search team works with leading brands to navigate Google's rapidly evolving AI-powered advertising landscape, and this course brings those frontline insights directly to you.

Google has fundamentally changed how search results pages look and function. With the rollout of AI overviews and an expanding range of AI-powered ad formats, marketers need to rethink how they approach paid search strategy.

This course gives you a comprehensive introduction to Google Ads in the AI era. You'll start by understanding how AI overviews work and where ads now appear within them. From there, you'll explore the full range of AI ad placements and the three key ad formats shaping performance today: Direct Offers, Conversational Discovery, and Highlighted Answers.

Whether you're managing campaigns in-house or advising clients, this course will give you the knowledge to adapt your strategy and capture visibility in the new Google.

Our Google Ads in AI Mode course is available via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

What you'll learn

By the end of this course, you will be able to:

Explain how AI overviews work and their impact on paid search
Distinguish between Direct Offers, Conversational Discovery, and Highlighted Answer ad formats
Develop a paid search strategy fit for the AI era of Google

Identify where Google AI ad placements appear and how to target them
Adapt existing campaign structures for AI-powered search environments

Course agenda

Module 1: Introduction to AI Overviews

What Google AI overviews are and how they're generated
How AI overviews are changing the search results page
Implications for organic and paid visibility

Module 2: AI Ad Placements

Where ads now appear within AI-powered search experiences
How placement targeting differs in AI mode
Bidding and budget considerations for new placements

Module 3: AI Ad Formats

Direct Offers: format, use cases, and best practices
Conversational Discovery: how to show up in exploratory AI journeys
Highlighted Answers: optimising for featured placement in AI responses

Module 4: Strategy & Campaign Adaptation

Auditing existing campaigns for AI readiness
Creative and copy principles for AI-mode ads
Measurement and performance tracking in the new landscape

Who it's for

Designed for paid search managers, performance marketers, PPC specialists, and digital marketing managers who run or oversee Google Ads campaigns. Also valuable for marketing directors and strategists who want to understand how AI is reshaping paid search.

Next steps

For those in retail and ecommerce, we recommend AI in Google Shopping as a natural next step.

BOOK THIS COURSE

How would you like to train?

Join a Scheduled Course

Learn with peers on our set dates. Great for solo learners and teams alike.

Book a Private Session

A tailored session for your team; the most cost-effective way to train multiple delegates together.

Join a Scheduled Course

Learn with peers on our set dates. Great for solo learners and teams alike.

Book a Private Session

A tailored session for your team; the most cost-effective way to train multiple delegates together.

Select an option