Pencil for Creatives

Want to unlock your potential with Pencil? Whether you're a creative professional or just curious about generating standout copy and visuals, we’re here to equip you with all the skills you need to bring your ideas to life.

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1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Course Credits

Select the pre-paid training investment that’s right for you and help your money stretch a little further with our course credits.

Pencil is revolutionising the way ads and creative content come to life, and can empower you to transform your ideas into impactful visuals and copy in minutes.

The game-changing platform enables you to tap into your creativity effortlessly and produce high-quality, brand-safe content quickly and effectively. Once your brand is set up, you’ll have the power to generate everything from catchy taglines and engaging blog posts to polished static images and dynamic video ads.

We'll guide you through the essentials of crafting effective prompts, leveraging the platform's suite of tools, and using templates to maintain brand consistency across campaigns or produce high-quality ads at scale. We'll also help you navigate the unique challenges of working with generative tools, ensuring you maximise Pencil’s potential while avoiding common pitfalls.

Our Pencil for Creatives course is available as a private training session that can be delivered virtually or in person at a location of your choice in the UK or globally.

 

Course overview

Who should attend:

This course is perfect for:

  • Anyone responsible for creating images and copy for ads, such as graphic designers, artists or marketing managers
  • Anyone interested in learning how to navigate Pencil, and how to prompt in the right way to generate everything their brand needs in its ads

What you'll learn:

By the end of this course, you will be able to:

  • Describe why Pencil is beneficial to your brand
  • Use the Insights template in Pencil to produce a set of targeted cultural insights
  • Generate audiences and use these to support engineering of image prompts
  • Produce copy in multiple languages for your ads
  • Build templates ready for use
  • Generate and adjust images to suit your campaign
  • Navigate prediction scores

Prerequisites

To take this course, you must have access to Pencil Pro, which requires an additional fee. Please ask our sales team for more details on this.

Course agenda

Module 1: Pencil Overview
Module 2: Core Set-up
Module 3: Template Creation
Module 4: Craft Your Approach Using Insights
Module 5: Prompting Copy in Multiple Languages
Module 6: Prompt & Refine Creative Assets
Module 7: Expand & Vary Your Feed
Module 8: Optimise with Predictions & Measure Success

Next Steps:

Want to know more about how Generative AI is changing the world? Check out our GenAI Fundamentals course.

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