Data, Audience and Activation Strategy in Display & Video 360

Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalised user experience on this one-day course.

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Book this course
£599 ex VAT
Advanced 1 day
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

In order for your organisation to become audience-centric, dissolving silos and breaking down potential barriers is key.

On this course, we’ll deep-dive into the audiences available in DV360 and explore the different data sources – such as CRM systems, offline conversions and analytics tools.

The session will encourage you to formulate ideas around how to create your own advanced media, analytics playbook and roadmap – all the while following a robust test and learn approach.

Our Data, Audience and Activation Strategy in Display & Video 360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.

While this is an advanced DV360 course, we also offer a DV360 Fundamentals course for those of you just starting out on the platform, or if you’re looking for a refresher.

Course overview

Who should attend:

If you’re a programmatic trader or analyst and you’re already using Display & Video 360 and Google Analytics, then this course is for you.

What you'll learn:

By the end of this course, you will be able to:

  • Develop meaningful audience segments
  • Gather intelligence from offline and online sources
  • Analyse, segment and activate audience-based, cross-channel targeting
  • Use predictive analytics, segmentation and decision engines to create, activate and optimise audiences
  • Identify high-value audiences
  • Apply a data-driven creative approach to your overall audience strategy

Course agenda

The Changing Digital Ads Ecosystem
  • Regulatory changes
  • Browser updates
  • Third-party cookies
  • Investing in user-centric approaches
Audiences in DV360: The Basics
  • Full-funnel audience targeting and audience lists
  • Similar audiences
  • In-market, affinity, custom affinity / in-market audiences
  • Audience sliders, life events
The Audience Module in DV360
  • Combined audiences
  • Activity-based audiences
  • Tag-based audiences
  • YouTube users
  • Customer Match
  • Mobile device IDs
  • CRM data
  • Audience creation best practices
  • Audience reports
Audience Strategy & Measurement Plan
  • SEE-THINK-DO-CARE framework
Advanced Media & Analytics Playbook
  • Activation on offline activity
  • Site and media interplay
  • High-value audiences
  • Customer loyalty and retention
  • Optimal media spend and control
Ads Data Hub
  • What is Ads Data Hub?
  • External sources and join rules
  • Programmatic use cases
Applying Creative to Your Audience Strategy
  • Data-driven creatives
Your Audience Strategy Roadmap
  • Now, Next, Long exercise
  • Segments, data sources / methodology and personalised experience

Upcoming courses

Fri, Oct 04 2024.Virtual Classroom
Data, Audience and Activation Strategy in Display & Video 360
£599 ex VAT
Thu, Jan 09 2025.Virtual Classroom
Data, Audience and Activation Strategy in Display & Video 360
£599 ex VAT
Fri, Apr 04 2025.Virtual Classroom
Data, Audience and Activation Strategy in Display & Video 360
£599 ex VAT
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Independent Service Rating based on 1 verified reviews

Data, Audience and Activation Strategy in Display & Video 360

Clear presentation and well prepared

Ya-Ling LAI 12 January, 2022