Data, Audience and Activation Strategy in Display & Video 360

Name: Data, Audience and Activation Strategy in Display & Video 360
Start: 2023-07-24 00:00:00
Location: Virtual Classroom

Learn how to develop a powerful cross-channel audience targeting strategy to deliver a personalised user experience.

Advanced 1 day

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Supporting material

On this advanced one-day course you’ll learn ways to break potential silos and barriers within your organisation in order to become more audience-centric rather than channel centric.

We’ll deep dive into the audiences available in DV360 and will explore the different data sources such as CRM systems, offline conversions and analytics tools.

By the end of this course you will have plenty of ideas to create your own advanced media and analytics playbook and roadmap, with a robust test and learn approach.

Our Data, Audience & Activation Strategy in DV360 course is offered as a Virtual Classroom session. It can also be delivered as a private training session at a location of your choice.

Course overview

Who should attend:

This course is suitable for programmatic traders and analysts who are already using the Display & Video 360 platform and Google Analytics 360.

Walk away with the ability to:

Develop meaningful audience segments
Gather intelligence from offline and online sources
Analyse, segment and activate audience-based, cross-channel targeting
Use predictive analytics, segmentation and decision engines to create, activate and optimise audiences
Identify high value audiences
Apply a data-driven creative approach to your overall audience strategy

Course agenda

The changing digital ads ecosystem

Regulatory changes
Browser updates
3rd party cookies
Investing in user-centric approaches

Audiences in DV360: the basics

Full funnel audience targeting & audience lists
Similar audiences
In-market, affinity, custom affinity/in-market audiences
Audience sliders, life events

The Audience module in DV360

Combined audiences
Activity based audiences
Tag-based audiences
YouTube users
Customer Match
Mobile Device IDs
CRM Data
Audience creation best practices
Audience reports

Audience strategy & measurement plan

SEE-THINK-DO-CARE framework

Advanced Media & Analytics playbook

Activation on offline activity
Site and media interplay
High value audiences
Customer loyalty & retention
Optimal media spend & Control

Ads Data Hub

What is Ads Data Hub
External sources and join rules
Programmatic use cases

Applying creative to your Audience strategy

Data-driven Creatives

Your Audience strategy roadmap

Now, Next, Long exercise
Segments, data sources / methodology and personalised experience

Upcoming courses

Virtual Classroom Data, Audience and Activation Strategy in Display & Video 360	Mon, Jul 24 2023 £599 ex VAT	ADD TO BASKET
Virtual Classroom Data, Audience and Activation Strategy in Display & Video 360	Mon, Oct 23 2023 £599 ex VAT	ADD TO BASKET

Upcoming courses

Virtual Classroom

Data, Audience and Activation Strategy in Display & Video 360

Mon, Jul 24 2023

£599 ex VAT

ADD TO BASKET

Virtual Classroom

Data, Audience and Activation Strategy in Display & Video 360

Mon, Oct 23 2023

£599 ex VAT

ADD TO BASKET

Book this course

Location

Date

£599 ex VAT

Other options available

Save 40% on Programmatic Trader bundle

This five course bundle will give you the skills you need to start a successful career in Programmatic Advertising.

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