Social Media Advertising
Want to learn how to advertise on the social media platforms your target audience spend most of their time on? This one-day course will help you develop solid strategies in order to reach the right people.
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COURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
Both business-to-consumer and business-to-business brands are increasingly using paid social to reach their target audience and achieve their business and marketing objectives.
This one-day course will teach you how to advertise across the major social media platforms — Facebook, Instagram, TikTok, YouTube (including Shorts), Pinterest, Reddit and LinkedIn. Led by one of our expert social media professionals, the session will help you get to grips with building campaigns supported by the AI features on each platform. You'll discover which ad formats to choose for awareness and for conversion, and learn best practice for structuring and setting up campaigns on each platform.
We'll look at how you reach your audience using different data signals in a privacy-first, AI-driven landscape, and how to brief and test creative at volume — now the single biggest performance lever. You'll also go hands-on with the latest AI-powered ad tools, such as Meta's Advantage+, TikTok's Smart+, Pinterest's Performance+, Reddit's MAX and LinkedIn's Accelerate, designed to simplify campaign creation, enhance targeting and optimise performance. By the end, you'll know how to measure what matters and report results clearly to stakeholders.
Our Social Media Advertising course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.
What you’ll learn
By the end of this course, you will be able to:
Differentiate between organic and paid social, and explain how AI-driven delivery has changed the paid social landscape
Build a target audience using first-party data and platform signals in a privacy-first environment
Choose the right ad formats for your objective on each platform
Measure the metrics that matter by funnel stage and write clear, stakeholder-ready paid social reports
Describe the role each of the six platforms plays and where it fits across the funnel
Design and set up a campaign — for awareness or conversion — in line with current best practice
Brief and test creative at volume using AI production tools
Course agenda
The Paid Social Landscape
- Current trends and innovations: the shift to AI-driven, automated delivery
- Organic vs paid social, and what the marketer's job is now
- The paid social landscape and the strategic role each platform plays
- The funnel: awareness, consideration and conversion in balance
- Planning a campaign: key considerations and setting objectives & KPIs
Platform Playbooks
- Meta (Facebook & Instagram) — Advantage+
- TikTok — Smart+ & Symphony
- YouTube & YouTube Shorts — Demand Gen & Video Reach
- LinkedIn — Accelerate for B2B
- Reddit — communities & MAX Campaigns
Audiences & Data
- Different data types and data signals in a privacy-first world
- The pixel, server-side tracking (CAPI) and first-party data
- Building and excluding audiences across the paid platforms
Creative That Converts
- The different types of social media ad formats
- How these can be used against specific objectives
- Creative examples
- Reviewing Ad Libraries
Measure, Optimise & Scale
- Social media metrics that matter, by funnel stage
- A simple, practical measurement set-up
- Reporting that lands: writing and structuring paid social insights for stakeholders
- Optimising and scaling campaigns with discipline
Who it’s for
This course is ideal if you want to start learning how to use and set up your own social media advertising campaigns to market your business. It's aimed at business owners or professionals in a digital, marketing or PR role looking to understand the basics of social media advertising.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team