Social Media Advertising

Want to learn how to advertise on the social media platforms where your target audience spend most of their time? This one-day course will help you get started.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Both business to consumer and business to business brands are increasingly using paid social to help them reach their target audience in order to achieve their business and marketing objectives.

This one day course will teach you how to start advertising on the four major social media platforms; Facebook, Instagram, Twitter and LinkedIn.

Led by one of our expert social media professionals, we'll help you get to grips with building target audiences on each platform, understand what ad formats to choose for success and discuss best practice around how to successfully structure and setup a campaign across each platform.

We'll look at how you can target and reach your audience using different data signals. You will also learn step by step how to build an audience for success.

Our Social Media Advertising Standard course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course is ideal if you want to start learning how to use and set up your own social media advertising campaigns to market your brand or business. It's aimed at business owners or professionals in a digital, marketing or PR role looking to understand the basics of social media advertising.
Walk away with the ability to:
  • Explain the difference between organic and paid social
  • Illustrate the role each platform plays and how it fits into the paid social landscape
  • Build a social media audience across social media platforms
  • Identify which formats of creative should be used for advertising objectives
  • Set up a social media advertising campaign that is inline with industry best practice
Course agenda
Introduction to Social Media
  • 2020 trends and innovations
  • Organic vs Paid
  • The paid social landscape
  • The state of paid social
  • The strategic role each platform plays
Planning Paid Campaigns
  • The holistic workflow of paid social
  • Gathering data and insight to inform your campaigns
Building a Target Audience
  • Customer personas
  • Different data types and data signals
  • Building an audience on each of the main platforms (Facebook, Instagram, Twitter & LinkedIn)
Introduction to ad formats
  • The difference between ad formats
  • How these can be applied against specific objectives
  • The level of user behaviour desired within format
Campaign Structure and Setup
  • Campaign structures of each social platform
  • The importance of using campaign structure correctly
  • How to build a campaign in each social platform
  • Creative best practices
Measuring campaign effectiveness
  • Social media metrics
  • Writing paid social media insights
Upcoming courses
Virtual Classroom
Social Media Advertising Standard
Thu, Jul 02 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Social Media Advertising Standard
Wed, Aug 05 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Social Media Advertising Standard
Fri, Oct 09 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Social Media Advertising Standard
Thu, Oct 15 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Social Media Advertising Standard
Tue, Dec 01 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Social Media Advertising Standard
Wed, Dec 09 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Social Media Advertising Standard
Tue, Feb 09 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Social Media Advertising Standard
Fri, Feb 12 2021
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Social Media Advertising Standard
Thu, Jul 02 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Social Media Advertising Standard
Wed, Aug 05 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Social Media Advertising Standard
Fri, Oct 09 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Social Media Advertising Standard
Thu, Oct 15 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Social Media Advertising Standard
Tue, Dec 01 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Social Media Advertising Standard
Wed, Dec 09 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Social Media Advertising Standard
Tue, Feb 09 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Social Media Advertising Standard
Fri, Feb 12 2021
£499 ex VAT
ADD TO BASKET
Book this course
£499 ex VAT
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