Social Media Advertising

Name: Social Media Advertising
Start: 2023-06-20 00:00:00
Location: The Shard, London

4.5 / 5 Feefo reviews

Want to learn how to advertise on the social media platforms where your target audience spend most of their time? This one-day course will help you get started.

1 day course

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Both business to consumer and business to business brands are increasingly using paid social to help them reach their target audience in order to achieve their business and marketing objectives.

This one-day course will teach you how to start advertising on the four major social media platforms; Facebook, Instagram, Twitter and LinkedIn.

Led by one of our expert social media professionals, we'll help you get to grips with building target audiences on each platform, understand what ad formats to choose for success and discuss best practice around how to successfully structure and set up a campaign across each platform.

We'll look at how you can target and reach your audience using different data signals. You will also learn step by step how to build an audience for success.

Our Social Media Advertising course is available via Virtual Classroom or at our training centre in The Shard, London. We also offer private training virtually or at a location of your choice.

Course overview

Who should attend:

This course is ideal if you want to start learning how to use and set up your own social media advertising campaigns to market your business. It's aimed at business owners or professionals in a digital, marketing or PR role looking to understand the basics of social media advertising.

Walk away with the ability to:

Differentiate between organic and paid social
Describe the role each platform plays and how it fits into the paid social landscape
Construct an audience across social media platforms
Explain which formats should be used for advertising objectives
Design and set up a social media advertising campaign that is inline with industry best practice

Course agenda

Introduction to Social Media

2023 trends and innovations
The paid social landscape
The strategic role each platform plays

Planning Paid Campaigns

Key consideration for planning paid campaigns
Gathering data to inform your campaigns

Building a Target Audience

Different data types and data signals
Audience consideration across different paid platforms

Campaign Structure and Set-up

Campaign structure of each social platform
The importance of using campaign structure only
Campaign set-up best practice

Available ad formats

The different types of social media ad formats
How these can be used against specific objectives
Case studies and best practice

Measuring campaign effectiveness

Social media metrics that matter
Writing paid social media insights

Upcoming courses

The Shard, London Social Media Advertising	Tue, Jun 20 2023 £499 ex VAT	ADD TO BASKET
Virtual Classroom Social Media Advertising	Thu, Aug 31 2023 £499 ex VAT	ADD TO BASKET
The Shard, London Social Media Advertising	Tue, Sep 19 2023 £499 ex VAT	ADD TO BASKET

Virtual Classroom Social Media Advertising	Tue, Nov 21 2023 £499 ex VAT	ADD TO BASKET
The Shard, London Social Media Advertising	Thu, Dec 14 2023 £499 ex VAT	ADD TO BASKET

Upcoming courses

The Shard, London

Social Media Advertising

Tue, Jun 20 2023

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Social Media Advertising

Thu, Aug 31 2023

£499 ex VAT

ADD TO BASKET

The Shard, London

Social Media Advertising

Tue, Sep 19 2023

£499 ex VAT

ADD TO BASKET

Virtual Classroom

Social Media Advertising

Tue, Nov 21 2023

£499 ex VAT

ADD TO BASKET

The Shard, London

Social Media Advertising

Thu, Dec 14 2023

£499 ex VAT

ADD TO BASKET

Book this course

Location

Date

£499 ex VAT

Other options available

Discover our Social Media Academy

Boost your organisation's social strategy by creating a fully customisable learning programme that combines multiple disciplines and caters to all career stages.

Learn more