Social Media Advertising

Want to learn how to advertise on the social media platforms where your target audience spend most of their time? This one-day course will help you get started.
product
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Both business to consumer and business to business brands are increasingly using paid social to help them reach their target audience in order to achieve their business and marketing objectives.

This one day course will teach you how to start advertising on the six major social media platforms; Facebook, Instagram, Twitter, LinkedIn, Pinterest & Snapchat.

Led by one of our expert social media professionals, we'll help you get to grips with building target audiences on each platform, understand what ad formats to choose for success and discuss best practice around how to successfully structure and setup a campaign across each platform.

We'll look at how you can target and reach your audience using different data signals. You will also learn step by step how to build an audience for success.

Our Social Media Advertising course is offered as a private training session and can be delivered at our own training facilities in San Francisco or Baltimore, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course is ideal if you want to learn how to use and setup your own social media advertising campaigns to market a business or brand. It's aimed at aimed at business owners or professionals in a digital, marketing or PR role.
Walk away with the ability to:
  • Explain the difference between organic and paid social
  • Illustrate the role each platform plays and how it fits into the paid social landscape
  • Build an advertising audience on each of the six major social platforms
  • Identify which formats of creative should be used for advertising objectives
  • Set up a social media advertising campaign that is inline with industry best practice
Course agenda
The Paid Social Landscape
  • The State of Paid Social
  • Organic vs Paid
  • The role each platform plays
Building a Target Audience
  • Customer personas
  • Different data types and data signals
  • Building an audience on each of the main platforms (Facebook & Instagram, Twitter, LinkedIn, Pinterest, Snapchat)
Introduction to ad formats
  • The difference between ad formats
  • How these can be applied against specific objectives
  • The level of user behaviour desired within format
Campaign Structure and Setup
  • Campaign structures of each social platform
  • The importance of using campaign structure correctly
  • How to build a campaign in each social platform
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