Social Media Advertising
Want to learn how to advertise on the social media platforms your target audience spend most of their time on? This one-day course will help you develop solid strategies in order to reach the right people.
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COURSE OVERVIEW
1 day course
Certificate of Attendance
Live Online, Private
Both business-to-consumer and business-to-business brands are increasingly using paid social to help them reach their target audience so that they can achieve their business and marketing objectives.
This one-day course will teach you how to start advertising on the four major social media platforms; Facebook, Instagram, TikTok and LinkedIn.
Led by one of our expert social media professionals, the session will help you get to grips with building campaigns supported by AI features on each platform. You’ll also discover which ad formats you should choose for success and discuss best practice around how to successfully structure and set up a campaign across each platform.
We'll look at how you can target and reach your audience using different data signals, and, by the end of the session, you’ll know step by step how to build an audience for success. You'll also learn about the latest AI-powered automated ad tools, such as Meta’s Advantage+ and TikTok’s Smart+, designed to simplify campaign creation, enhance targeting, and optimize performance.
Our Social Media Advertising course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.
What you’ll learn
By the end of this course, you will be able to:
Differentiate between organic and paid social
Construct an audience across social media platforms
Design and set up a social media advertising campaign that is in line with industry best practice
Describe the role each platform plays and how it fits into the paid social landscape
Explain which formats should be used for advertising objectives
Course agenda
Introduction to Social Media
- Current trends and innovations
- The paid social landscape
- The strategic role each platform plays
Planning Paid Campaigns
- Key consideration for planning paid campaigns
- Gathering data to inform your campaigns
Building a Target Audience
- Different data types and data signals
- Audience consideration across different paid platforms
Campaign Structure and Set-up
- Campaign structure of each social platform
- The importance of using campaign structure only
- Campaign set-up best practice
Available Ad Formats
- The different types of social media ad formats
- How these can be used against specific objectives
- Case studies and best practice
Measuring Campaign Effectiveness
- Social media metrics that matter
- Writing paid social media insights
Who it’s for
This course is ideal if you want to start learning how to use and set up your own social media advertising campaigns to market your business. It's aimed at business owners or professionals in a digital, marketing or PR role looking to understand the basics of social media advertising.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team