Social Media Advertising

4.5 / 5 Feefo reviews
Want to learn how to advertise on the social media platforms where your target audience spend most of their time? This one-day course will help you get started.
product
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Both business to consumer and business to business brands are increasingly using paid social to help them reach their target audience in order to achieve their business and marketing objectives.

This one day course will teach you how to start advertising on the four major social media platforms; Facebook, Instagram, Twitter and LinkedIn.

Led by one of our expert social media professionals, we'll help you get to grips with building target audiences on each platform, understand what ad formats to choose for success and discuss best practice around how to successfully structure and setup a campaign across each platform.

We'll look at how you can target and reach your audience using different data signals. You will also learn step by step how to build an audience for success.

Our Social Media Advertising course is offered as a live Virtual Classroom or private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, or any location of your choice.

Course overview
Who should attend:
This course is ideal if you want to start learning how to use and set up your own social media advertising campaigns to market your brand or business. It's aimed at business owners or professionals in a digital, marketing or PR role looking to understand the basics of social media advertising.
Walk away with the ability to:
  • Explain the difference between organic and paid social
  • Illustrate the role each platform plays and how it fits into the paid social landscape
  • Build a social media audience across social media platforms
  • Identify which formats of creative should be used for advertising objectives
  • Set up a social media advertising campaign that is inline with industry best practice
Course agenda
Introduction to Social Media
  • 2021 trends and innovations
  • Organic vs Paid
  • The paid social landscape
  • The state of paid social
  • The strategic role each platform plays
Planning Paid Campaigns
  • The holistic workflow of paid social
  • Gathering data and insight to inform your campaigns
Building a Target Audience
  • Customer personas
  • Different data types and data signals
  • Building an audience on each of the main platforms (Facebook, Instagram, Twitter & LinkedIn)
Introduction to ad formats
  • The difference between ad formats
  • How these can be applied against specific objectives
  • The level of user behaviour desired within format
Campaign Structure and Setup
  • Campaign structures of each social platform
  • The importance of using campaign structure correctly
  • How to build a campaign in each social platform
  • Creative best practices
Measuring campaign effectiveness
  • Social media metrics
  • Writing paid social media insights
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Independent Service Rating based on 4 verified reviews
Social Media Advertising
David Howe 18 June, 2021
Really useful, Keneta is an excellent training
Social Media Advertising
Viktor Tsvetanov 16 June, 2021
Engaged and insightful trainers, interesting content / learnings
Social Media Advertising
Halima Lagerdien 15 December, 2020
I gained the skills needed to successfully complete Social Media tasks and understand Social Media Marketing. The instructor went beyond the course syllabus to assist me in both teaching as well as assisting in overcoming our bespoke social media criteria. Thank you Kineta!
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