Social Media Advertising

4.5 / 5 Feefo reviews

Want to learn how to advertise on the social media platforms your target audience spend most of their time on? This one-day course will help you develop solid strategies in order to reach the right people.

Book this course
R4,999 ex VAT
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Both business-to-consumer and business-to-business brands are increasingly using paid social to help them reach their target audience so that they can achieve their business and marketing objectives.

This one-day course will teach you how to start advertising on the four major social media platforms; Facebook, Instagram, Twitter and LinkedIn.

Led by one of our expert social media professionals, the session will help you get to grips with building target audiences on each platform. You’ll also discover which ad formats you should choose for success and discuss best practice around how to successfully structure and set up a campaign across each platform.

We'll look at how you can target and reach your audience using different data signals, and, by the end of the session, you’ll know step by step how to build an audience for success.

Our Social Media Advertising course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.

Course overview

Who should attend:

This course is ideal if you want to start learning how to use and set up your own social media advertising campaigns to market your business. It's aimed at business owners or professionals in a digital, marketing or PR role looking to understand the basics of social media advertising.

What you'll learn:

By the end of this course, you will be able to:

  • Differentiate between organic and paid social
  • Describe the role each platform plays and how it fits into the paid social landscape
  • Construct an audience across social media platforms
  • Explain which formats should be used for advertising objectives
  • Design and set up a social media advertising campaign that is in line with industry best practice

Course agenda

Introduction to Social Media
  • Current trends and innovations
  • The paid social landscape
  • The strategic role each platform plays
Planning Paid Campaigns
  • Key consideration for planning paid campaigns
  • Gathering data to inform your campaigns
Building a Target Audience
  • Different data types and data signals
  • Audience consideration across different paid platforms
Campaign Structure and Set-up
  • Campaign structure of each social platform
  • The importance of using campaign structure only
  • Campaign set-up best practice
Available Ad Formats
  • The different types of social media ad formats
  • How these can be used against specific objectives
  • Case studies and best practice
Measuring Campaign Effectiveness
  • Social media metrics that matter
  • Writing paid social media insights

Upcoming courses

Tue, Sep 03 2024.Virtual Classroom
Social Media Advertising
R4,999 ex VAT
Thu, Dec 12 2024.Virtual Classroom
Social Media Advertising
R4,999 ex VAT
Wed, Mar 05 2025.Virtual Classroom
Social Media Advertising
R4,999 ex VAT
Mon, Jun 09 2025.Virtual Classroom
Social Media Advertising
R4,999 ex VAT
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4.5 / 5 Feefo reviews
Independent Service Rating based on 4 verified reviews

Social Media Advertising

Really useful, Keneta is an excellent training

David Howe 18 June, 2021

Social Media Advertising

Engaged and insightful trainers, interesting content / learnings

Viktor Tsvetanov 16 June, 2021

Social Media Advertising

I gained the skills needed to successfully complete Social Media tasks and understand Social Media Marketing. The instructor went beyond the course syllabus to assist me in both teaching as well as assisting in overcoming our bespoke social media criteria. Thank you Kineta!

Halima Lagerdien 15 December, 2020