Facebook Advanced: Media Buying

Name: Facebook Advanced: Media Buying
Start: 2023-04-28 00:00:00
Location: Virtual Classroom

Looking to learn advanced techniques to improve brand awareness and drive performance? Our course will teach you how to strategically plan and build effective campaigns.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Facebook and Instagram are part of the Meta family of apps, and alongside Google, they are the go-to platforms for online marketers and advertising spend. This one-day course will cover paid strategies across both channels.

The Facebook Advanced: Media Buying course is built for practitioners already managing paid campaigns across Facebook, Instagram and Messenger but looking to learn advanced techniques to improve brand awareness and drive performance. A large section of the training will be spent in-platform where you’ll be given tasks to choose the appropriate set-up based on requirements for a media plan.

If you’re looking for a Facebook campaign strategy training session, then the Media Buying training course is recommended, but if you’re responsible for managing campaigns end to end, then we’d recommend taking both the buying and the Facebook Ads: Media Planning training courses together.

This course is available in South Africa via Virtual Classroom, or as a private training session that can be delivered virtually or at a location of your choice.

Course overview

Who should attend:

This course will help you if you’re already planning or running Facebook advertising campaigns, but want to learn how to set up and optimise campaigns to improve brand awareness and drive performance.

If you’re new to Facebook Advertising you might also want to check out our Introduction to Facebook Advertising course.

Walk away with the ability to:

Differentiate between different ways to buy media on Meta
Develop paid media campaigns and measurement solutions aligned to business goals
Investigate tracking solutions - Facebook pixel, CAPI, SDK, and Offline Conversions
Design and set up campaigns that are optimised to improve performance
Build reports and recommend optimisation based on data

Course agenda

Business Manager

The different business manager functions
Facebook policies and what to be aware of
Brand safety considerations

Buying on Facebook

Different buying options on Facebook
Setting up a Reach and Frequency campaign, and knowing when to use it
How the auction works and what to avoid

Audience Build

Advanced Core, Custom and Lookalike audience build
Audience overlap and how to avoid it
Creating rules for audience overlap
Best practice for audience targeting

Tracking Parameters

Identify the pixel, events, CAPI and custom conversions
SDK and offline conversion integration

Campaign Build

Campaign structure best practice
Set up recommendations based on a business or client brief
How to optimise campaigns based on business and paid media objectives

Measurements and Reporting

Export and Analyse ad reports
Determine how to optimise campaigns based on data signals
Writing paid social insights

Upcoming courses

Virtual Classroom Facebook Advanced: Media Buying	Fri, Apr 28 2023 R4,250 ex VAT	ADD TO BASKET
Virtual Classroom Facebook Advanced: Media Buying	Fri, May 26 2023 R4,250 ex VAT	ADD TO BASKET
Virtual Classroom Facebook Advanced: Media Buying	Thu, Jun 15 2023 R4,250 ex VAT	ADD TO BASKET

Virtual Classroom Facebook Advanced: Media Buying	Wed, Jul 12 2023 R4,250 ex VAT	ADD TO BASKET
Virtual Classroom Facebook Advanced: Media Buying	Wed, Aug 16 2023 R4,250 ex VAT	ADD TO BASKET
Virtual Classroom Facebook Advanced: Media Buying	Thu, Sep 14 2023 R4,250 ex VAT	ADD TO BASKET

Virtual Classroom Facebook Advanced: Media Buying	Thu, Oct 12 2023 R4,250 ex VAT	ADD TO BASKET
Virtual Classroom Facebook Advanced: Media Buying	Wed, Nov 15 2023 R4,250 ex VAT	ADD TO BASKET

Upcoming courses

Virtual Classroom