1 day course 
Supporting material 
Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
A strong social media strategy is key to building a standout brand identity. In our one-day social media strategy training workshop, you'll learn to gather audience insights, set SMART objectives, and create audience-first content pillars for success.
This hands-on session covers methods for both organic and paid social media, plus tools to inform and refine your marketing strategy. You'll gain the skills to benchmark, measure, and optimise performance effectively.
We’ll guide you through the entire digital marketing funnel, from brand awareness to action-driven targeting, helping you outshine competitors across platforms.
Our Social Media Strategy course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.
Scroll down for our full course agenda.
Course overview
Who should attend:
This course is ideal for those already using social media for online marketing, such as managing Facebook pages, Instagram feeds, or Pinterest dashboards. If you're a strategist aiming to enhance or refine existing social campaigns—both paid and organic—this course is perfect for you.
What you'll learn:
By the end of this course, you will be able to:
- Demonstrate how social media ties into your wider marketing strategy
- Develop a robust social media plan
- Recognize best tactics for platform, channel, content and ad campaigns
- Use different tools and platforms
- Critique and optimize social media activity to drive and measure performance
Course agenda
- Tools and techniques on how to gather relevant audience, brand and market data to inform your strategy
- Brand social media audits – what to consider
- Audience mapping – data gathering and segmentation
- Competitor analysis – benchmarks
- Market and trend tracking – what to watch out for
- Align social media objectives with business goals
- The role of social media in business
- The strategic role of each platform
- Building a content strategy for social media
- Develop content pillars for social media activity
- Determine appropriate tactics and formats for your social media activity
- Partnership considerations: Creator, Influencer, KOL and brand
- Brand identity – getting it right on social
- Developing a cut through tone of voice
- Building and nurturing a community
- Metrics that matter
- Using data to inform a social media strategy
- Social media listening
Next Steps:
If you’re looking to learn about building successful marketing strategies on specific platforms, why not check out our Facebook, TikTok and Pinterest marketing courses?
