Social Media Strategy

Having a clear social media strategy is key for a brand’s success. Learn how to develop a robust social media plan and ensure your social campaigns and content serve a purpose on our advanced Social Media Strategy course.
product
Advanced 1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From gathering audience, brand and market insight, determining SMART objectives, to understanding how to build audience first content pillars, this one day course will leave you feeling confident in creating both your organic and paid social media strategy.

We'll cover comprehensive methods to inform both organic and paid social media activity and look at the different tools you can use to inform and develop your strategy, helping you learn how to gather robust data to benchmark, measure, optimise and track performance.

The course will focus on the full digital marketing funnel, helping you plan activity that drives awareness and brand consideration, right the way through to targeting audiences to take action.

We will also look at the importance of a brand’s social media identity; how to talk and stand out from competitors across different platforms.

Our Social Media Strategy course is available at our training venues in the Rosebank Link, Johannesburg or Umhlanga. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course has been designed for people already using social media for online marketing, such as managing Facebook pages, Instagram feeds and LinkedIn pages. If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.
Walk away with the ability to:
  • Explain how social media ties into your wider marketing strategy
  • Build and develop a robust social media plan
  • Determine best tactics for channel, content and ad campaigns
  • Use different tools and platforms
  • Optimise activity and measure performance
Course agenda
Social Media Landscape
  • 2020 social media updates
  • Platform innovations
Strategy and Planning
  • Tools and techniques on how to gather relevant audience, brand and competitor data to inform your strategy
  • Brand social media audits
  • Competitor analysis
  • Market and trend tracking
  • Future proofing
Social Media Strategy Development
  • Tying social media into your wider brand strategy
  • Setting goals and objectives
  • Channel and content strategy
  • Content pillars
  • Ad strategy across platforms
  • Community Management
  • Brand Identity (tone of voice and styles to suit different social media platforms)
  • Wider awareness driving activity (PR, SEO and influencers)
Introduction to Advertising
  • Target audiences aligned to the digital marketing funnel
  • Tactics to reach and target users
Performance and measurement
  • Setting your KPIs
  • Reviewing performance and analytics
  • Using data to inform your social media strategy
Book this course
R4,999 ex VAT
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