1 day course 
Supporting material 
Virtual, Private Book 2, Get 1 Free
Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.
TikTok has taken the world by storm, and now is the time to leverage its power for your brand. Learn everything from effective content creation to running impactful ads with our one-day training course.
In this workshop, you’ll learn TikTok marketing by covering the key fundamentals of both organic and paid social media activity. From developing creative strategies that boost brand impact to running paid ads that drive consideration and conversion, we’ll equip you with all the tools you need.
By the end of the session, you’ll have the confidence and skills to engage your target audience and set your business up for social media success.
Our TikTok Marketing course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.
Course overview
Who should attend:
This course is perfect for anyone who is looking to supercharge their social media marketing on TikTok - whether you’re a digital marketer, content strategist, paid media specialist or brand manager.
What you'll learn:
By the end of this course, you will be able to:
- Explain how TikTok ties into your broader social media marketing strategy
- Design engaging video content strategies on TikTok
- Develop partnerships with creators and influencers
- Plan and execute TikTok Ad campaigns to build brand awareness and drive performance
- Measure the success of your TikTok organic and paid activity
Course agenda
- Current key stats
- TikTok’s algorithm
- TikTok product features
- Audience statistics and behaviour
- How TikTok ties into your broader social media marketing strategy
- How to use the platform and its features
- Posting videos on TikTok: What to consider
- Setting goals and objectives
- The strategic role of TikTok
- Posting frequency
- Trend jacking
- Building and nurturing a community
- Leveraging TikTok creators
- Case studies and success stories
- Advertising overview
- How to use Ads Manager
- Building practices
- Campaign structure
- Determine the appropriate audience
- Budgets and bidding
- Ad types and placements
- Case studies
- Analysing performance in Ads Manager
- Metrics that matter
Next Steps:
If you’re an ecommerce marketer, learn about one of the fastest emerging trends in social media with ourSocial Commerce course.
For those looking for other ways to build their brand, you may also want to check out our course onBrand Building in the Platform World.
