TikTok Marketing

Want to grow your audience on TikTok and master best practices for building brand impact? Learn to create successful, full-funnel creative strategies on this short-form video platform.

Book this course
R4,999 ex VAT
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

With one billion monthly active users, TikTok has taken the world by storm. This one-day course focuses on teaching you everything you need to know to grow your following and nurture your community on the platform.

We’ll cover the key fundamentals behind organic and paid social media activity and advertising before exploring TikTok best practice – including everything from creative strategy for brand impact to running paid ads to drive consideration and conversion.

You’ll leave the session with the confidence and necessary skills to use the platform, engage your target audiences and set your business up for social media success.

Our TikTok Marketing course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.

Course overview

Who should attend:

This TikTok course has been designed for social media practitioners who are considering using the platform as part of their social media strategy.

What you'll learn:

By the end of this course, you will be able to:

  • Explain how TikTok ties into your broader social media marketing strategy
  • Design engaging strategies on TikTok
  • Develop partnerships with Creators
  • Construct paid campaigns to build awareness and drive performance
  • Measure the success of your TikTok organic and paid activity

Course agenda

Introduction to TikTok
  • Current key stats
  • TikTok’s algorithm
  • TikTok product features
  • Audience statistics and behavior
  • How TikTok ties into your broader social media marketing strategy
Your Business Profile
  • How to use the platform and its features
  • Posting videos on TikTok: What to consider
TikTok Strategy
  • Setting goals and objectives
  • The strategic role of TikTok
  • Posting frequency
  • Trend jacking
  • Building and nurturing a community
  • Leveraging TikTok creators
  • Case studies and success stories
Advertising on the Platform
  • Advertising overview
  • How to use Ads Manager
  • Building practices
  • Campaign structure
  • Determine the appropriate audience
  • Budgets and bidding
  • Ad types and placements
  • Case studies
  • Analyzing performance in Ads Manager
  • Metrics that matter

Upcoming courses

Tue, Jun 18 2024.Virtual Classroom
TikTok Marketing
R4,999 ex VAT
Mon, Sep 16 2024.Virtual Classroom
TikTok Marketing
R4,999 ex VAT
Tue, Dec 17 2024.Virtual Classroom
TikTok Marketing
R4,999 ex VAT
Mon, Jan 13 2025.Virtual Classroom
TikTok Marketing
R4,999 ex VAT
Thu, Feb 13 2025.Virtual Classroom
TikTok Marketing
R4,999 ex VAT
Mon, Mar 10 2025.Virtual Classroom
TikTok Marketing
R4,999 ex VAT
Wed, Apr 16 2025.Virtual Classroom
TikTok Marketing
R4,999 ex VAT
Wed, May 14 2025.Virtual Classroom
TikTok Marketing
R4,999 ex VAT
Tue, Jun 17 2025.Virtual Classroom
TikTok Marketing
R4,999 ex VAT
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Independent Service Rating based on 1 verified reviews

TikTok Marketing

Absolutely amazing! Zoe was an amazing teacher, bringing fun as well as education.

Tiko Tarawali 2 October, 2023

Frequently asked questions

  • Why is TikTok good for marketing?

    TikTok has one of the fastest-growing, highly engaged user bases with diverse demographics across the social media landscape. The platform's algorithm also promotes content virality irrespective of follower count. Short-form videos make it easy to convey brand messages quickly, and trends allow for creative marketing campaigns to cut through the noise. Influencer collaborations also boost reach. However, success depends on understanding your target audience and creating engaging, authentic content that aligns with TikTok's dynamic and trending culture.

  • What is the TikTok Creator Marketplace?

    The TikTok Creator Marketplace is a platform that connects brands and advertisers with content creators on TikTok. It facilitates collaborations and partnerships, allowing businesses to find suitable influencers for marketing campaigns. This marketplace helps streamline the process of influencer marketing on TikTok, making it easier for brands to reach their target audience through engaging and authentic content.

  • Is TikTok only useful for reaching Gen Z audiences?

    No; although it gained popularity among younger users initially, older demographic groups are now also spending significant time on TikTok. Data shows that even over 65s are spending an average of 30 minutes a day on the platform, with the average user spending over 90 minutes per day on the platform. TikTok now allows marketers to connect with a diverse range of audience groups in creative and engaging ways.

  • Can this course be booked privately?

    All our social media courses are available to book privately and can be tailored to suit your needs. Private training can be delivered online, at our London offices in the Shard, or at a venue of your choice.

  • Does this course include practical exercises?

    Yes, much of the day will be spent in the TikTok Ads Manager platform, learning how to set up and configure ad campaigns. Our trainers will guide you through set-up, configuration and measurement best practices through a mix of demonstrations and practical exercises.

  • Does this course require any prior knowledge or experience?

    This course is aimed at those who are new to TikTok marketing, or people who want to improve their current performance on the platform. No prior experience or TikTok is required, though a general understanding of social media marketing may prove helpful.