TikTok Marketing
Ready to unlock the power of TikTok for your brand? Our TikTok Marketing course will equip you with strategies to expand your audience, boost engagement, and turn viral moments into lasting success on the world’s fastest-growing platform.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
Live Online, Private
TikTok has reshaped how brands reach and convert audiences and the businesses winning on it aren’t the ones with the biggest budgets. They’re the ones who understand how the platform actually works. This one-day training course shows you how to make it work for yours.
In this workshop you’ll learn TikTok marketing end to end, covering the fundamentals of both organic and paid activity. From building creative strategies and working with creators through to running ad campaigns that drive consideration and conversion, we’ll equip you with the tools, the frameworks and the confidence to use them.
By the end of the session you’ll know how to engage your target audience, find and vet creators, devise a TikTok content strategy and measure what matters — setting your business up for lasting social media success.
Our TikTok Marketing course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.
What you’ll learn
By the end of this course, you will be able to:
Position TikTok within your broader social media and marketing strategy
Build partnerships with creators and influencers, and turn organic content into paid through Spark Ads
Apply creative best practices and AI tools (such as Symphony and CapCut) to produce content that performs
Design engaging, platform-native video content strategies, from content pillars to hooks
Plan and execute TikTok ad campaigns that build brand awareness and drive performance
Measure the success of your organic and paid activity, and optimise from the data
Course agenda
TikTok Landscape & Business Profile
- Why TikTok matters right now
- How the algorithm works and what it takes into account
- Setting up and optimising your Business Profile
- Posting videos: what to consider, and the anatomy of a strong TikTok
TikTok Strategy & Content That Works
- A six-step strategy framework
- How organic and paid work together
- Building content pillars and the right content mix
- Content formats that work
- Building and nurturing a community
Working with Creators
- Why work with creators?
- The four-step creator workflow
- Finding creators via TikTok One and the Creator Marketplace
- Branded content and briefing creators effectively
- Creator pricing benchmarks for 2026 and a vetting checklist
Introduction to Paid Advertising
- Why advertise on TikTok?
- The Ads Manager structure and campaign objectives
- Ad formats and placements, including Spark Ads and Branded Mission
- Getting started on TikTok Shop and shoppable formats
Creative Best Practices
- Creative best practices and attention triggers
- CapCut and TikTok Symphony AI tools
- Finding trends and optimal ad lengths
- Creative do’s and dont's
Campaign Management & Measurement
- TikTok metrics glossary: vanity metrics vs. value metrics
- Analysing performance in Ads Manager
- TikTok’s attribution portfolio
- What’s next: the trends shaping 2026
Who it's for
This course is perfect for anyone who is looking to supercharge their social media marketing on TikTok - whether you’re a digital marketer, content strategist, paid media specialist or brand manager.
Next steps
If you’re an ecommerce marketer, learn about one of the fastest emerging trends in social media with our Social Commerce course.
For those looking for other ways to build their brand, you may also want to check out our course on Brand Building in the Platform World.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team