TikTok Marketing
Ready to unlock the power of TikTok for your brand? Our TikTok Marketing course will equip you with strategies to expand your audience, boost engagement, and turn viral moments into lasting success on the world’s fastest-growing platform.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
Live Online, Private
TikTok has taken the world by storm, and now is the time to leverage its power for your brand. Learn everything from effective content creation to running impactful ads with our one-day training course.
In this workshop, you’ll learn TikTok marketing by covering the key fundamentals of both organic and paid social media activity. From developing creative strategies that boost brand impact to running paid ads that drive consideration and conversion, we’ll equip you with all the tools you need.
By the end of the session, you’ll have the confidence and skills to engage your target audience and set your business up for social media success.
Our TikTok Marketing course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.
What you’ll learn
By the end of this course, you will be able to:
Explain how TikTok ties into your broader social media marketing strategy
Develop partnerships with creators and influencers
Measure the success of your TikTok organic and paid activity
Design engaging video content strategies on TikTok
Plan and execute TikTok Ad campaigns to build brand awareness and drive performance
Course agenda
Introduction to TikTok
- Current key stats
- TikTok’s algorithm
- TikTok product features
- Audience statistics and behaviour
- How TikTok ties into your broader social media marketing strategy
Your Business Profile
- How to use the platform and its features
- Posting videos on TikTok: What to consider
TikTok Content Strategies
- Setting goals and objectives
- The strategic role of TikTok
- Posting frequency
- Trend jacking
- Building and nurturing a community
- Leveraging TikTok creators
- Case studies and success stories
Advertising on TikTok
- Advertising overview
- How to use Ads Manager
- Building practices
- Campaign structure
- Determine the appropriate audience
- Budgets and bidding
- Ad types and placements
- Case studies
Measurement
- Analysing performance in Ads Manager
- Metrics that matter
Who it's for
This course is perfect for anyone who is looking to supercharge their social media marketing on TikTok - whether you’re a digital marketer, content strategist, paid media specialist or brand manager.
Next steps
If you’re an ecommerce marketer, learn about one of the fastest emerging trends in social media with our Social Commerce course.
For those looking for other ways to build their brand, you may also want to check out our course on Brand Building in the Platform World.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team