Facebook Advanced: Media Buying

4.8 / 5 Feefo reviews

Looking to learn advanced techniques to improve brand awareness and drive performance? Our course will teach you how to strategically plan and optimize your Facebook Advertising campaigns.

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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

As part of the Meta family of apps, Facebook and Instagram are two of the go-to platforms for online marketers and advertising spend. This one-day course will cover paid strategies across both channels.

The session has been especially designed for practitioners already managing paid campaigns across Facebook, Instagram and Messenger but looking to learn advanced techniques to improve brand awareness and drive performance. A large section of the training will be spent in-platform, where you’ll be given tasks to choose the appropriate set-up based on requirements for a media plan.

Our Facebook Advanced: Media Buying course is offered as a private training session that can be delivered virtually or at a location of your choice in the US.

If you’re looking for a Facebook campaign strategy training session, then this Media Buying training course is ideal. However, if you’re responsible for managing campaigns end to end, then we’d recommend taking this course and the Facebook Ads: Media Planning training course together.

Course overview

Who should attend:

This course is ideal if you’re already planning or running Facebook advertising campaigns, and want to learn how to set up and optimize campaigns to improve brand awareness and drive performance. However, if you’re completely new to Facebook Advertising, you might want to start with our Introduction to Facebook Advertising course.

What you'll learn:

By the end of this course, you will be able to:

  • Differentiate between different ways to buy media on Meta
  • Develop paid media campaigns and measurement solutions aligned to business goals
  • Investigate tracking solutions: Facebook pixel, CAPI, SDK, and offline conversions
  • Design and set up campaigns that are optimized to improve performance
  • Build reports and recommend optimization based on data

Course agenda

Business Manager
  • The different business manager functions
  • Facebook policies and what to be aware of
  • Brand safety considerations
Buying on Facebook
  • Different buying options on Facebook
  • Setting up a Reach and Frequency campaign, and knowing when to use it
  • How the auction works and what to avoid
Audience Build
  • Advanced Core, Custom and Lookalike audience build
  • Audience overlap and how to avoid it
  • Creating rules for audience overlap
  • Best practice for audience targeting
Tracking Parameters
  • Identify the pixel, events, CAPI and custom conversions
  • SDK and offline conversion integration
Campaign Build
  • Campaign structure best practice
  • Set up recommendations based on a business or client brief
  • How to optimize campaigns based on business and paid media objective
Measurements & Reporting
  • Export and analyze ad reports
  • Determine how to optimize campaigns based on data signals
  • Writing paid social insights
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4.8 / 5 Feefo reviews
Independent Service Rating based on 6 verified reviews

Facebook Advertising Advanced

It was a great course. I learned a lot as a paid social specialist and I can add more to my daily tasks.

Sifiso Khumalo 9 December, 2021

Facebook Advertising Advanced

Really interesting course which covered a lot of aspects of Facebook! I thought I knew a lot about Facebook but this course made me realise how much more there is to it! Emma Horton was a brilliant trainer and kept me engaged and interested throughout the whole course. I'd highly recommend!

Erin 17 November, 2021

Facebook Advertising Advanced

Really engaging and interactive training which benefitted the whole team and created a forum for really interesting discussion and actionable next steps

Danni 29 September, 2021