UNITED KINGDOM

Facebook Advanced: Media Buying

Looking to learn advanced techniques to improve brand awareness and drive performance? Our course will teach you how to strategically plan and optimise your Facebook Advertising campaigns.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

As part of the Meta family of apps, Facebook and Instagram are two of the go-to platforms for online marketers and advertising spend. This one-day course will cover paid strategies across both channels.

The session has been especially designed for practitioners already managing paid campaigns across Facebook, Instagram and Messenger but looking to learn advanced techniques to improve brand awareness and drive performance. A large section of the training will be spent in-platform, where you’ll be given tasks to choose the appropriate set-up based on requirements for a media plan.

Our Facebook Advanced: Media Buying course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

If you’re looking for a Facebook campaign strategy training session, then this Media Buying training course is ideal. However, if you’re responsible for managing campaigns end to end, then we’d recommend taking this course and the Facebook Ads: Media Planning course together.

Course overview

Who should attend:

This course is ideal if you’re already planning or running Facebook advertising campaigns, and want to learn how to set up and optimise campaigns to improve brand awareness and drive performance. However, if you’re completely new to Facebook Advertising, you might want to start with our Introduction to Facebook Advertising course.

What you'll learn:

By the end of this course, you will be able to:

  • Differentiate between different ways to buy media on Meta
  • Develop paid media campaigns and measurement solutions aligned to business goals
  • Investigate tracking solutions: Facebook pixel, CAPI, SDK, and offline conversions
  • Design and set up campaigns that are optimised to improve performance
  • Build reports and recommend optimisation based on data

Course agenda

Business Manager
  • The different business manager functions
  • Facebook policies and what to be aware of
  • Brand safety considerations
Buying on Facebook
  • Different buying options on Facebook
  • Setting up a Reach and Frequency campaign, and knowing when to use it
  • How the auction works and what to avoid
Audience Build
  • Advanced Core, Custom and Lookalike audience build
  • Audience overlap and how to avoid it
  • Creating rules for audience overlap
  • Best practice for audience targeting
Tracking Parameters
  • Identify the pixel, events, CAPI and custom conversions
  • SDK and offline conversion integration
Campaign Build
  • Campaign structure best practice
  • Set up recommendations based on a business or client brief
  • How to optimise campaigns based on business and paid media objectives
Measurements & Reporting
  • Export and analyse ad reports
  • Determine how to optimise campaigns based on data signals
  • Writing paid social insights
Upcoming courses
The Shard, London
Facebook Advanced: Media Buying
Tue, Jan 09 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Fri, Feb 09 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Facebook Advanced: Media Buying
Tue, Apr 09 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Fri, Apr 12 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Fri, Jun 14 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Facebook Advanced: Media Buying
Tue, Jul 09 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Fri, Aug 09 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Fri, Oct 11 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Facebook Advanced: Media Buying
Tue, Oct 15 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Fri, Dec 06 2024
£499 ex VAT
ADD TO BASKET
Upcoming courses
The Shard, London
Facebook Advanced: Media Buying
Tue, Jan 09 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Fri, Feb 09 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Facebook Advanced: Media Buying
Tue, Apr 09 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Fri, Apr 12 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Fri, Jun 14 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Facebook Advanced: Media Buying
Tue, Jul 09 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Fri, Aug 09 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Fri, Oct 11 2024
£499 ex VAT
ADD TO BASKET
The Shard, London
Facebook Advanced: Media Buying
Tue, Oct 15 2024
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Fri, Dec 06 2024
£499 ex VAT
ADD TO BASKET
Book this course
£499 ex VAT
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Save 10% off Facebook Media Planner & Buyer
Save money by booking our Facebook Advanced Media Planning and Media Buying courses together.
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