UNITED KINGDOM

Facebook Advanced: Media Buying

Looking to learn advanced techniques to improve brand awareness and drive performance? Our course will teach you how to strategically plan and optimise your campaigns.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Facebook and Instagram are part of the Meta family of apps, and alongside Google, they are the go-to platforms for online marketers and advertising spend. This one-day course will cover paid strategies across both channels.

The Facebook Advanced: Media Buying course is built for practitioners already managing paid campaigns across Facebook, Instagram and Messenger but looking to learn advanced techniques to improve brand awareness and drive performance. A large section of the training will be spent in-platform where you’ll be given tasks to choose the appropriate set-up based on requirements for a media plan.

If you’re looking for a Facebook campaign strategy training session, then the Media Buying training course is recommended, but if you’re responsible for managing campaigns end to end, then we’d recommend taking both the buying and the Facebook Ads: Media Planning training courses together.

This course is currently available via Virtual Classroom. We also offer sessions at our training centre in The Shard, London and private training at any location of your choice across the UK.

Course overview
Who should attend:

This course will help you if you’re already planning or running Facebook advertising campaigns, but want to learn how to set up and optimise campaigns to improve brand awareness and drive performance.

If you’re new to Facebook Advertising you might also want to check out our Introduction to Facebook Advertising course.

Walk away with the ability to:
  • Differentiate between different ways to buy media on Meta
  • Develop paid media campaigns and measurement solutions aligned to business goals
  • Investigate tracking solutions - Facebook pixel, CAPI, SDK, and Offline Conversions
  • Design and set up campaigns that are optimised to improve performance
  • Build reports and recommend optimisation based on data
Course agenda
Business Manager
  • The different business manager functions
  • Facebook policies and what to be aware of
  • Brand safety considerations
Buying on Facebook
  • Different buying options on Facebook
  • Setting up a Reach and Frequency campaign, and knowing when to use it
  • How the auction works and what to avoid
Audience Build
  • Advanced Core, Custom and Lookalike audience build
  • Audience overlap and how to avoid it
  • Creating rules for audience overlap
  • Best practice for audience targeting
Tracking Parameters
  • Identify the pixel, events, CAPI and custom conversions
  • SDK and offline conversion integration
Campaign Build
  • Campaign structure best practice
  • Set up recommendations based on a business or client brief
  • How to optimise campaigns based on business and paid media objectives
Measurements and Reporting
  • Export and Analyse ad reports
  • Determine how to optimise campaigns based on data signals
  • Writing paid social insights
Upcoming courses
Virtual Classroom
Facebook Advanced: Media Buying
Mon, Jun 19 2023
£499 ex VAT
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The Shard, London
Facebook Advanced: Media Buying
Fri, Jun 23 2023
£499 ex VAT
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Virtual Classroom
Facebook Advanced: Media Buying
Wed, Jul 12 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Wed, Aug 16 2023
£499 ex VAT
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Virtual Classroom
Facebook Advanced: Media Buying
Thu, Sep 14 2023
£499 ex VAT
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The Shard, London
Facebook Advanced: Media Buying
Tue, Sep 26 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Thu, Oct 12 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Wed, Nov 15 2023
£499 ex VAT
ADD TO BASKET
The Shard, London
Facebook Advanced: Media Buying
Tue, Dec 19 2023
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Facebook Advanced: Media Buying
Mon, Jun 19 2023
£499 ex VAT
ADD TO BASKET
The Shard, London
Facebook Advanced: Media Buying
Fri, Jun 23 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Wed, Jul 12 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Wed, Aug 16 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Thu, Sep 14 2023
£499 ex VAT
ADD TO BASKET
The Shard, London
Facebook Advanced: Media Buying
Tue, Sep 26 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Thu, Oct 12 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advanced: Media Buying
Wed, Nov 15 2023
£499 ex VAT
ADD TO BASKET
The Shard, London
Facebook Advanced: Media Buying
Tue, Dec 19 2023
£499 ex VAT
ADD TO BASKET
Book this course
£499 ex VAT
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