1 day course

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

As part of the Meta family of apps, Facebook and Instagram are two of the go-to platforms for online marketers and advertising spend. This one-day course will cover paid strategies across both channels.

The session has been especially designed for practitioners already managing paid campaigns across Facebook, Instagram and Messenger but looking to learn advanced techniques to improve brand awareness and drive performance. A large section of the training will be spent in-platform, where you’ll be given tasks to choose the appropriate set-up based on requirements for a media plan.

Our Facebook Advanced: Media Buying course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

If you're new to Facebook Advertising or just starting out using Meta as an ad platform, we recommend starting with our Introduction to Facebook Advertising course first. It's also worth noting that if you’re looking for a Facebook campaign strategy training session, then this Media Buying training course is ideal; however, if you’re responsible for managing campaigns end to end, then we’d recommend taking this course and the Facebook Ads: Media Planning course together.

Course overview

Who should attend:

This course is ideal if you’re already planning or running Facebook advertising campaigns, and want to learn how to set up and optimise campaigns to improve brand awareness and drive performance. However, if you’re completely new to Facebook Advertising, you might want to start with our Introduction to Facebook Advertising course.

What you'll learn:

By the end of this course, you will be able to:

Differentiate between different ways to buy media on Meta
Develop paid media campaigns and measurement solutions aligned to business goals
Investigate tracking solutions: Facebook pixel, CAPI, SDK, and offline conversions
Design and set up campaigns that are optimised to improve performance
Build reports and recommend optimisation based on data

Course agenda

Business Manager

The different business manager functions
Facebook policies and what to be aware of
Brand safety considerations

Buying on Facebook

Different buying options on Facebook
Setting up a Reach and Frequency campaign, and knowing when to use it
How the auction works and what to avoid

Audience Build

Advanced Core, Custom and Lookalike audience build
Audience overlap and how to avoid it
Creating rules for audience overlap
Best practice for audience targeting

Tracking Parameters

Identify the pixel, events, CAPI and custom conversions
SDK and offline conversion integration

Campaign Build

Campaign structure best practice
Set up recommendations based on a business or client brief
How to optimise campaigns based on business and paid media objectives

Measurements & Reporting

Export and analyse ad reports
Determine how to optimise campaigns based on data signals
Writing paid social insights