Employee Advocacy on LinkedIn

Name: Employee Advocacy on LinkedIn
Price: 1000.00 GBP

Learn how to build a brand on LinkedIn through your own profile, achieving success for both your personal brand and the business that you work for.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this one-day course, you will leave knowing how to optimise your profile for discovery, build a content marketing strategy using LinkedIn’s key formats and be confident in developing your own tone of voice and thought leadership style.

This course is designed for anyone looking to use LinkedIn to create engaging and educational content in order to reach new and existing customers, generating leads and long term business success. You’ll gain the confidence needed to become a thought leader and create compelling content designed to reach audiences that matter to you.

The Employee Advocacy on LinkedIn course is available as a private training session, held at a location of your choice or via Virtual Classroom.

Course overview

Who should attend:

The course is suitable for business owners, sales and marketing teams, or anyone looking to grow their personal brand on LinkedIn.

Walk away with the ability to:

Optimise your profile so that it’s discoverable on LinkedIn
Design a content marketing strategy using key features and formats on the platform
Develop a tone of voice so that you can create compelling and relevant content
Formulate your own thought leadership style
Identify relevant audiences and measure success

Course agenda

The strategic purpose of LinkedIn
Key features and how to use them
Audience usage (key stats)
New features and updates

Your personal profile

Becoming a thought leader
Building a personal brand vs. posting as brand
Tone of voice best practice
Adapting your profile for discovery
Privacy and safety
Dealing with negative comments

Content marketing on LinkedIn

What is content marketing and why is it important?
Posting features (videos, articles, documents, etc)
How to use Twitter to compliment your LinkedIn activity
Best practice (formats, copy, frequency and hashtags)

Lead Generation

Building a sales funnel through your personal brand
Engaging prospects best practice

Content planning in detail (personal brand)

Setting objectives
Tools for content planning
Reactive vs. proactive posting (liking, commenting, sharing and hijacking the news agenda, business updates, general thought leadership)
Measuring the success of your activity
Case studies and best practices

Book this course

Call our sales team today

020 7993 4556

Other options available

Discover our Social Media Academy

Boost your organisation's social strategy by creating a fully customisable learning programme that combines multiple disciplines and caters to all career stages.

Learn more