Employee Advocacy on LinkedIn

Name: Employee Advocacy on LinkedIn
Price: 1000.00 GBP

Learn how to build a brand on LinkedIn through your own profile, achieving success for both your personal brand and the business that you work for.

1 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

LinkedIn is home to over 800 million users; and it’s growing fast, with a new user signing up every two seconds.

On this one-day course, you’ll learn how to optimise your profile for discovery, build a content marketing strategy using LinkedIn’s key formats, and start developing your own tone of voice and thought leadership style.

The session is designed for anyone looking to use the platform to create engaging and educational content in order to reach new and existing customers, generating new leads and long-term business success. You’ll gain the confidence needed to become a thought leader and create compelling content designed to reach audiences that matter to you.

Our Employee Advocacy on LinkedIn course is available as a private training session that can be delivered via Virtual Classroom, at our training centre in The Shard, or at a location of your choice in the UK.

Course overview

Who should attend:

This course is ideal for business owners, sales and marketing teams, or anyone looking to grow their personal brand on LinkedIn.

What you'll learn:

By the end of this course, you will be able to:

Optimise your profile so that it’s discoverable on LinkedIn
Design a content marketing strategy using key features and formats on the platform
Develop a tone of voice so that you can create compelling and relevant content
Formulate your own thought leadership style
Identify relevant audiences and measure success

Course agenda

The strategic purpose of LinkedIn
Key features and how to use them
Audience usage (key stats)
New features and updates

Your Personal Profile

Becoming a thought leader
Building a personal brand vs. posting as brand
Tone of voice best practice
Adapting your profile for discovery
Privacy and safety
Dealing with negative comments

Content Marketing on LinkedIn

What is content marketing and why is it important?
Posting features (videos, articles, documents, etc)
How to use Twitter to compliment your LinkedIn activity
Best practice (formats, copy, frequency and hashtags)

Lead Generation

Building a sales funnel through your personal brand
Engaging prospects best practice

Content Planning in Detail (Personal Brand)

Setting objectives
Tools for content planning
Reactive vs. proactive posting (liking, commenting, sharing and hijacking the news agenda, business updates, general thought leadership)
Measuring the success of your activity
Case studies and best practices

Book this course

Call our sales team today

020 7993 4556

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