UNITED KINGDOM

Employee Advocacy on LinkedIn

Learn how to build a brand on LinkedIn through your own profile, achieving success for both your personal brand and the business that you work for.
product
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this one-day course, you will leave knowing how to optimise your profile for discovery, build a content marketing strategy using LinkedIn’s key formats and be confident in developing your own tone of voice and thought leadership style.

This course is designed for anyone looking to use LinkedIn to create engaging and educational content in order to reach new and existing customers, generating leads and long term business success. You’ll gain the confidence needed to become a thought leader and create compelling content designed to reach audiences that matter to you.

The Employee Advocacy on LinkedIn course is available as a private training session, held at a location of your choice or via Virtual Classroom.

Course overview
Who should attend:
The course is suitable for business owners, sales and marketing teams, or anyone looking to grow their personal brand on LinkedIn.
Walk away with the ability to:
  • Optimise your profile so that it’s discoverable on LinkedIn
  • Create a content marketing strategy using key features and formats on the platform
  • Develop a tone of voice so that you can create compelling content that's relevant to your brand
  • Find and develop your own thought leadership style
  • Find the right audience and measure success
Course agenda
LinkedIn
  • The strategic purpose of LinkedIn
  • Key features and how to use them
  • Audience usage (key stats)
  • New features and updates
Your personal profile
  • Becoming a thought leader
  • Building a personal brand vs. posting as brand
  • Tone of voice best practice
  • Adapting your profile for discovery
  • Privacy and safety
  • Dealing with negative comments
Content marketing on LinkedIn
  • What is content marketing and why is it important?
  • Posting features (videos, articles, documents, etc)
  • How to use Twitter to compliment your LinkedIn activity
  • Best practice (formats, copy, frequency and hashtags)
Lead Generation
  • Building a sales funnel through your personal brand
  • Engaging prospects best practice
Content planning in detail (personal brand)
  • Setting objectives and determining audiences
  • Tools for content planning
  • Reactive vs. proactive posting (liking, commenting, sharing as well as hijacking the news agenda, business updates, general thought leadership)
  • Measuring success (metrics)
  • Case studies and best practices
Book this course
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