Social Commerce

Name: Social Commerce
Price: 3250.00 GBP

Want to learn how to set shopping across Meta and TikTok? Our Social Commerce course will help you master best practice to market shoppable products via organic, paid and creator strategies.

1 day

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day Social Commerce training course, delivered in person or virtually, will help Marketers set up for shopping for business across key social media platforms.

With Social commerce expected to reach $1.2 trillion globally by 2025 – a growth that’s three times faster than traditional ecommerce – this session will talk through the trends of shopping on social media whilst giving learners the skills to set up and market products via organic, paid and creator strategies, helping turn your followers into customers.

Learners will leave with fundamental skills relating to social shopping for business. They’ll be given tools to understand how product feeds operate and how to facilitate social commerce strategic conversations with agencies and teams.

The Social Commerce course is available as a private training session, held at a location of your choice or via Virtual Classroom.

Course overview

Who should attend:

This training course is designed for social media and marketing practitioners looking to set up shopping across the key social media platforms – Meta and TikTok.

Walk away with the ability to:

Explain how social commerce is shaping the way consumers shop
Develop an understanding of how social platforms are set up for shopping
Describe how to set up a Shop on Meta and TikTok
Explain how product feeds operate
Articulate best practice for marketing shoppable products across social media platforms

Course agenda

Introduction to Social Shopping

What is social commerce?
Social commerce vs eCommerce vs social selling
How social commerce is changing the way consumers shop

Social Commerce Strategy

What platforms offer social commerce?
The role of social commerce of at each stage of the marketing funnel
Audiences and trends associated with social commerce

Social Commerce Management

How to set up your shop across key social media platforms (Meta and TikTok)
Adding and segmenting products in your catalogue
Setting up product pins
Platform policies

Dynamic Ads

Introduction and requirements
Catalogue and step-by-step
Dynamic creative set-up

Live Shopping

What it is and how it works
Platforms that offer live shopping
Why brands should be using live shopping to reach customers
Formats and features
Tips and best practices

Creative Strategy for Shopping

Considerations across different platforms
Available formats to promote your shop including creator partnerships
Optimisation best practices

Book this course

Call our sales team today

020 7993 4556

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