Social Commerce

Want to learn how to set shopping across Meta and TikTok? Our Social Commerce course will help you master best practice to market shoppable products via organic, paid and creator strategies.
1 day
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one-day Social Commerce training course, delivered in person or virtually, will help Marketers set up for shopping for business across key social media platforms.

With Social commerce expected to reach $1.2 trillion globally by 2025 – a growth that’s three times faster than traditional ecommerce – this session will talk through the trends of shopping on social media whilst giving learners the skills to set up and market products via organic, paid and creator strategies, helping turn your followers into customers.

Learners will leave with fundamental skills relating to social shopping for business. They’ll be given tools to understand how product feeds operate and how to facilitate social commerce strategic conversations with agencies and teams.

The Social Commerce course is available as a private training session, held at a location of your choice or via Virtual Classroom.

Course overview
Who should attend:

This training course is designed for social media and marketing practitioners looking to set up shopping across the key social media platforms – Meta and TikTok.

Walk away with the ability to:
  • Explain how social commerce is shaping the way consumers shop
  • Develop an understanding of how social platforms are set up for shopping
  • Describe how to set up a Shop on Meta and TikTok
  • Explain how product feeds operate
  • Articulate best practice for marketing shoppable products across social media platforms
Course agenda
Introduction to Social Shopping
  • What is social commerce?
  • Social commerce vs eCommerce vs social selling
  • How social commerce is changing the way consumers shop
Social Commerce Strategy
  • What platforms offer social commerce?
  • The role of social commerce of at each stage of the marketing funnel
  • Audiences and trends associated with social commerce
Social Commerce Management
  • How to set up your shop across key social media platforms (Meta and TikTok)
  • Adding and segmenting products in your catalogue
  • Setting up product pins
  • Platform policies
Dynamic Ads
  • Introduction and requirements
  • Catalogue and step-by-step
  • Dynamic creative set-up
Live Shopping
  • What it is and how it works
  • Platforms that offer live shopping
  • Why brands should be using live shopping to reach customers
  • Formats and features
  • Tips and best practices
Creative Strategy for Shopping
  • Considerations across different platforms
  • Available formats to promote your shop including creator partnerships
  • Optimisation best practices
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