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Privacy Workshop

This half-day workshop will help you identify specific steps you can take to increase your privacy-readiness and deliver impact for your business.
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3-hour course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Global data protection laws have undergone many changes in recent years, driven at least in part by a rise in user expectations. Combined with a decrease in browser support for third-party cookies, these changes have led marketers to find new ways of reaching and measuring their audiences.

By embracing predictive marketing and harnessing the power of first-party data, businesses can use machine learning, automation and contextual advertising to better understand their customers.

This workshop will explore changes in the privacy landscape, helping your customers assess the impact these changes will have on their organisation and the steps they can take to increase their privacy-readiness. By the end of this three-hour session, you will have created a bespoke privacy roadmap and a clear plan to action it.

The content of this workshop is part of a range of courses known as Google Mini Labs, which have been developed by the Google Digital Academy.

Course overview
Who should attend:
This workshop would be useful for individuals or agency teams who are closely involved in digital marketing and data collection and are concerned about recent privacy issues.
The session would work best with decision-makers in attendance, but it would be useful for all members of the organisation in a digital marketing role, such as reporting data analysts and digital marketing managers.
What you'll learn:
  • Explore recent shifts in the digital ads landscape and quantify the impact of these changes on your business
  • Identify privacy-centric solutions that can deliver value for your business
  • Develop a bespoke privacy roadmap, summarising clear actions, relevant stakeholders and a timeline for next steps
Course agenda
  • Introductions and goals
  • The new world of measurement
  • What this means for your business
  • Google’s privacy-centric technology solutions
  • Sitewide tagging
  • Consent Mode
  • Enhanced conversions
  • Customer Match
  • Google Analytics 4
  • Your privacy roadmap
Upcoming courses
Virtual Classroom
Privacy Workshop
Thu, May 18 2023
£399 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Privacy Workshop
Thu, May 18 2023
£399 ex VAT
ADD TO BASKET
Book this course
£399 ex VAT
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