Global data protection laws have undergone many changes in recent years, driven at least in part by a rise in user expectations. Combined with a decrease in browser support for third-party cookies, these changes have led marketers to find new ways of reaching and measuring their audiences.
By embracing predictive marketing and harnessing the power of first-party data, businesses can use machine learning, automation and contextual advertising to better understand their customers.
This workshop will explore changes in the privacy landscape, helping your customers assess the impact these changes will have on their organisation and the steps they can take to increase their privacy-readiness. By the end of this three-hour session, you will have created a bespoke privacy roadmap and a clear plan to action it.
The content of this workshop is part of a range of courses known as Google Mini Labs, which have been developed by the Google Digital Academy.