Data Activation Workshop
This half-day workshop gives you the opportunity to reflect on your organisation’s current approach to first-party data, and identifies critical areas to focus on for short and long-term development.
Book this courseCOURSE OVERVIEW
3-hour course
Certificate of Attendance
Private
From customer profiles to conversion statistics, organisations have a wealth of data at their disposal. But how many of them actually use that data to improve their marketing strategies and the experiences they offer their customers?
‘Data activation’ is a company’s ability not only to collect, store and analyse sales and customer data, but its capacity to act on that information in real time to make smarter, more effective decisions.
By the end of this three-hour workshop, you will have created an action plan for a first-party data activation pilot, based on a shared understanding of your organisation’s business objectives.
The content covered in this workshop is part of a range of courses known as Google Mini Labs, which have been developed by the Google Digital Academy. This Data Activation Workshop is offered as a private training session that can be delivered virtually or at a location of your choice in the UK.
What you’ll learn
By the end of this course, you will be able to:
Explore recent shifts in the digital ads landscape and quantify the impact of these changes on your business
Develop a bespoke privacy roadmap, summarising clear actions, relevant stakeholders and a timeline for next steps
Identify privacy-centric solutions that can deliver value for your business
Course agenda
- Introductions and goals
- Why is first-party data so important?
- The Boston Consulting Group (BCG) findings on the importance of first-party data for media investment decisions
- Assess your current data activation maturity
- Identify key business objectives and prioritise opportunities for data activation
- Identify and evaluate available sources of data
- Real examples of first-party data activation
- Your first-party data activation pilot to pursue
- Create an action plan for the pilot that identifies key stakeholders and establishes a clear timeline
Who it's for
This workshop focuses on activities that require the buy-in of senior leaders, as well as a large number of stakeholders. It would be best suited to people with decision-making power in their organisation, such as digital marketing managers.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team