3-hour course
Supporting material
Virtual, Private
From customer profiles to conversion statistics, organisations have a wealth of data at their disposal. But how many of them actually use that data to improve their marketing strategies and the experiences they offer their customers?
‘Data activation’ is a company’s ability not only to collect, store and analyse sales and customer data, but its capacity to act on that information in real time to make smarter, more effective decisions.
By the end of this three-hour workshop, you will have created an action plan for a first-party data activation pilot, based on a shared understanding of their organisation’s business objectives.
The content covered in this workshop is part of a range of courses known as Google Mini Labs, which have been developed by the Google Digital Academy.
