Brand Building in the Platform World

Do you want to leverage the power of digital platforms to drive brand growth? Discover the secrets to creating brand-led digital marketing strategies on our intensive course.

Book this course
£499 ex VAT
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1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

For many brands, digital marketing is synonymous with short-term performance, but digital platforms are also powerful as part of a longer term brand communication strategy, essential for sustained business growth.

Today’s marketers have to understand how to use digital platforms to help grow their brands. This comprehensive one-day course is designed to help marketers utilise today’s digital ecosystems and develop a brand-led strategy that will power a brand’s performance for years to come.

During the session, we’ll cover everything from the basics of brand strategy, objective setting and media planning to creative execution and measurement. We’ll apply the fundamental principles of marketing effectiveness to today’s digital platform world every step of the way.

Our Brand Building in the Platform World course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

Course overview

Who should attend:

Anybody with an interest in using digital platforms to drive their brand’s growth will benefit from this training experience. You may be a brand manager developing a digital strategy for the first time, or an experienced digital marketer looking to apply your skills to brand campaigns.

What you'll learn:

By the end of this course, you will be able to:

  • Explain the importance of brand strategy and make a business case internally for brand-led digital campaigns
  • Identify the principles of marketing effectiveness and apply these through your creative across multiple platforms e.g. Google and YouTube, TikTok, Meta, LinkedIn
  • Set objectives and devise a media plan for brand campaigns
  • Understand how to reach and target your key audience segments across a range of digital platforms
  • Identify and implement appropriate measurement frameworks for brand marketing across a range of platforms

Course agenda

Introduction
  • What is 'brand'?
  • Why it matters
  • How brands grow
Brand Strategy
  • What is it, and what are the ingredients?
  • Who is our audience: Segmentation + targeting
  • How to position your brand
  • Developing a brand platform
Delivering Effective Creative
  • Brand codes and creative integration
  • Principles of effective creativity
  • Cross-platform creativity: how these principles come to life in-platform
  • Inspiring examples of brand-building creativity
Communications & Media Planning
  • Media objectives
  • Budget setting
  • Building out buying audiences
  • Role for channels and platforms
  • Building a media plan
Measurement & Effectiveness
  • Effectiveness frameworks advertising
  • Metrics and methodologies
  • Common pitfalls
  • Building measurement dashboards

Upcoming courses

Wed, Apr 03 2024.The Shard, London
Brand Building in the Platform World
£499 ex VAT
Thu, May 23 2024.Virtual Classroom
Brand Building in the Platform World
£499 ex VAT
Wed, Jul 10 2024.The Shard, London
Brand Building in the Platform World
£499 ex VAT
Fri, Aug 30 2024.Virtual Classroom
Brand Building in the Platform World
£499 ex VAT
Wed, Oct 02 2024.The Shard, London
Brand Building in the Platform World
£499 ex VAT
Thu, Nov 21 2024.Virtual Classroom
Brand Building in the Platform World
£499 ex VAT
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