5 day course 
Certificate of Attendance 
Private Ready to become a confident, full-stack digital marketer? This immersive five-day bootcamp is designed to transform beginners into well-rounded marketing professionals.
Covering everything from digital strategy, SEO, and PPC to social media, email marketing, and analytics, this course offers a fast-tracked learning experience grounded in real-world application.
Through a blend of lectures, group exercises, and hands-on projects, you’ll develop the skills and confidence to plan, execute, and measure integrated digital campaigns. Ideal for those entering the digital marketing field or professionals looking for a comprehensive refresher, the bootcamp concludes with a capstone project and optional certification.
Our Digital Marketing Strategy & Planning course is available as a private training session that can be delivered via Virtual Classroom, at our training centre in The Shard, or at a location of your choice in the UK.
Course overview
Who should attend:
It’s perfect for:
- Aspiring digital marketers
- Professionals seeking a comprehensive understanding of digital marketing
- Entrepreneurs looking to enhance their online presence
What you'll learn:
By the end of this course, you will be able to:
- Develop and implement digital marketing strategies
- Utilise various digital marketing channels effectively
- Analyse and optimise campaign performance
- Stay updated with the latest digital marketing trends
Course agenda
- What is digital marketing in 2025?
- The shift from traditional to digital
- Core principles of effective marketing
- Branding vs performance
- The modern funnel
- Aligning goals with funnel stages
- Key digital channels and how they fit
- SMART goals and OKRs
- Funnel-based goal planning
- Audience segmentation basics
- Campaign planning from top to bottom
- Budget allocation by funnel change
- Timelines, creative assets, cross-channel coordination
- How search engines evaluate content in 2025
- Keyword and content research
- On-page and technical SEO fundamentals
- Common SEO objectives: traffic, rankings, conversions
- Platform overview: TikTok, Instagram, LinkedIn, Threads
- The strategic role of organic in 2025
- Humanising your brand
- Trust-building and community engagement
- Platforms: Meta, TikTok, LinkedIn
- Ad formats
- Budgeting and bidding strategies
- Google Search Ads and Performance Max
- Keyword match types and search intent
- Ad copywriting and extensions
- Bidding strategies and campaign structure
- Google Display Network (GDN) basics
- Targeting: custom intent, in-market, affinity
- YouTube Ads: Shorts, skippables, bumpers
- Programmatic advertising overview
- Event-based tracking and setup
- Conversion tracking essentials
- Creating reports and exploring user paths
- First-party vs third-party vs zero-party data
- Behavioural vs contextual targeting
- Building & activating segments in paid platforms
