Digital Marketing Strategy & Planning

Want to learn everything you need to know about creating a comprehensive, efficient and scalable digital marketing strategy? Our five-day course will guide you through the process from start to finish.

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5 day course
Certificate of Attendance
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Ready to become a confident, full-stack digital marketer? This immersive five-day bootcamp is designed to transform beginners into well-rounded marketing professionals.

Covering everything from digital strategy, SEO, and PPC to social media, email marketing, and analytics, this course offers a fast-tracked learning experience grounded in real-world application.

Through a blend of lectures, group exercises, and hands-on projects, you’ll develop the skills and confidence to plan, execute, and measure integrated digital campaigns. Ideal for those entering the digital marketing field or professionals looking for a comprehensive refresher, the bootcamp concludes with a capstone project and optional certification.

Our Digital Marketing Strategy & Planning course is available as a private training session that can be delivered via Virtual Classroom, at our training centre in The Shard, or at a location of your choice in the UK.

Course overview

Who should attend:

It’s perfect for:

  • Aspiring digital marketers
  • Professionals seeking a comprehensive understanding of digital marketing
  • Entrepreneurs looking to enhance their online presence

What you'll learn:

By the end of this course, you will be able to:

  • Develop and implement digital marketing strategies
  • Utilise various digital marketing channels effectively
  • Analyse and optimise campaign performance
  • Stay updated with the latest digital marketing trends

Course agenda

Introduction to Digital Marketing Today
  • What is digital marketing in 2025?
  • The shift from traditional to digital
  • Core principles of effective marketing
  • Branding vs performance
Digital Strategy & The Funnel
  • The modern funnel
  • Aligning goals with funnel stages
  • Key digital channels and how they fit
Setting Digital Objectives
  • SMART goals and OKRs
  • Funnel-based goal planning
  • Audience segmentation basics
Digital Media Planning
  • Campaign planning from top to bottom
  • Budget allocation by funnel change
  • Timelines, creative assets, cross-channel coordination
Search Engine Optimisation (SEO)
  • How search engines evaluate content in 2025
  • Keyword and content research
  • On-page and technical SEO fundamentals
  • Common SEO objectives: traffic, rankings, conversions
Organic Social Media
  • Platform overview: TikTok, Instagram, LinkedIn, Threads
  • The strategic role of organic in 2025
  • Humanising your brand
  • Trust-building and community engagement
Paid Social Media Advertising
  • Platforms: Meta, TikTok, LinkedIn
  • Ad formats
  • Budgeting and bidding strategies
Paid Search Advertising (PPC)
  • Google Search Ads and Performance Max
  • Keyword match types and search intent
  • Ad copywriting and extensions
  • Bidding strategies and campaign structure
Display & Video Advertising
  • Google Display Network (GDN) basics
  • Targeting: custom intent, in-market, affinity
  • YouTube Ads: Shorts, skippables, bumpers
  • Programmatic advertising overview
Introduction to Google Analytics 4 (GA4)
  • Event-based tracking and setup
  • Conversion tracking essentials
  • Creating reports and exploring user paths
Audience Targeting & Data Strategy
  • First-party vs third-party vs zero-party data
  • Behavioural vs contextual targeting
  • Building & activating segments in paid platforms
Emerging Tools & Trends
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Independent Service Rating based on 13 verified reviews

Digital Marketing Strategy & Planning

A great overview of the digital marketing landscape and how to ensure you approach the strategy and planning of marketing activities correctly. Good insight into the landscape and how it has developed over the years.

Vicky Marsh 19 July, 2021

Digital Marketing Strategy & Planning

Not applicable to me. Recruit for Spouses.

Trusted Customer 10 October, 2020

Digital Marketing Strategy & Planning

So in depth, touching on areas I needs the knowledge. Not to pushy and the legend that is Nikki wow, never stops wanting to help

Benjiman Sutton 3 October, 2020