JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.

Cookies make our website work. Get more info here

Home Digital Marketing Digital Marketing Strategy & Planning

Digital Marketing Strategy & Planning

Learn how to build a holistic and effective digital marketing strategy end to end, from research and media planning to measurement and optimisation.

5 day course

Supporting material

Classroom, Virtual, Private

Classroom

Face to face, interactive classroom training run from our global training centres.

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This five day course looks into the key channels digital marketers would consider in order to build an integrated digital marketing strategy, and the tools available to support these tactics.

Following the See, Think, Do, Care user journey, you will learn how to design a digital strategy and media plan within a real-world planning process; covering the full journey, from research to performance measurement.

With insights and approaches for incrementality vs efficiency studies, audience first planning, and data ethics, you'll leave feeling confident to have challenging conversations regarding live media plans as well as the broader digital marketing landscape.

Our Digital Marketing Strategy & Planning course is available at our training centre in The Shard, London and will run over five consecutive days. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview

Who should attend:

Whether you’re a C-Level Executive hoping to get a better understanding of your business's digital marketing plans, or a graduate trying to break into the marketing industry, this course will solidify any existing knowledge and give a rounded view of the landscape.

Those in finance, data science, or other non-activation media related roles will benefit from achieving a greater understanding of how media can be planned for maximum efficiency, and how to troubleshoot common challenges.

Walk away with the ability to:

Describe key media channels, and their respective benefits and challenges
Explain how to design a holistic marketing strategy, and the benefits this yields
Detail the digital marketing landscape, including recent trends and expected developments
Build a media plan from inception to completion, including budget recommendations and forecasts
List KPIs for each funnel stage, and how to measure these within the appropriate platforms, using the relevant attribution models

Course agenda

Day 1: Landscape

Reviewing the digital ecosystem, evolution, trends, and landscape
Introduction to media channels
User behaviour and digital trends
See, Think, Do, Care framework
Media strategy and planning approach

Days 2-4: Media Plan

Build a digital marketing strategy with accompanying media plan across 3 days
Detail formats, messaging, and platforms for each funnel stage
Review measurement approaches and relevant tools for each funnel stage

Day 5: Workshop & Futures

Build your own media strategy and channel plan using a real world example
Future of digital marketing and expected developments
Implications of machine learning & AI
Q&A / troubleshooting

Book this course

Enterprise Solutions

Whether you employ ten or ten thousand employees, our enterprise training solutions can be designed to suit your organisations learning needs.

Related news
& insights

BROWSE ALL ARTICLES

Blog

08 Sep, 2019

A strategic marketing activity plan for your social media allows you to focus on the important factors that are going to help you meet your business objectives, and not get weighted down to the unprod...

Analytics Guides

27 Jan, 2020

By adding Google Analytics to your WordPress account, you can track how your audience is finding your website, what they’re doing when they’re there, and which pages they’re dropping off at. Thi...

Analytics Guides

11 Nov, 2019

The key to understanding the data in your Google Analytics reports lies in your grasp of metrics and dimensions. But what is the difference between these two types of data and how can you use them to ...

Analytics Guides

26 Dec, 2019

Event tracking is used to measure anything on a website where a user is not necessarily moving to a new page. It helps you understand how people interact with your website - this could be watching a v...