This five day course looks into the key channels digital marketers would consider in order to build an integrated digital marketing strategy, and the tools available to support these tactics.
Following the See, Think, Do, Care user journey, you will learn how to design a digital strategy and media plan within a real-world planning process; covering the full journey, from research to performance measurement.
With insights and approaches for incrementality vs efficiency studies, audience first planning, and data ethics, you'll leave feeling confident to have challenging conversations regarding live media plans as well as the broader digital marketing landscape.
Our Digital Marketing Strategy & Planning course is available at our training centre in The Shard, London and will run over five consecutive days. We also offer private training at a location of your choice or via Virtual Classroom.