Content & Influencer Marketing

4.7 / 5 Feefo reviews

Interested in learning how to produce high-quality content that successfully attracts and retains customers? Master all the skills you need to do this on our one-day Content & Influencer Marketing course.

Book this course
£499 ex VAT
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1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Looking to create thumb-stopping content across your media channels and learn tactics to generate engagement? This course will give you the confidence to build a robust content and influencer marketing strategy to meet your business goals.

Led by one of our experienced content strategists, the session will help you understand how to gather data and insight to inform your content marketing plan and teach you how to build customer profiles.

You’ll also learn how to use tools to identify relevant content themes, determine the best way to distribute content – including via influencers – and how to measure the success of your activity.

Our Content & Influencer Marketing course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

Course overview

Who should attend:

This course is designed for people working in businesses or for an agency, and who are responsible for comms in either organic and paid social, digital PR, email or SEO. Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You’ll come out of the session with content strategies and ideas tailored to your business needs, which you'll be able to start implementing the very next day.

What you'll learn:

By the end of this course, you will be able to:

  • Demonstrate the principles of content and influencer marketing
  • Develop an insight-driven content marketing plan
  • Explain how to build audience personas
  • Describe how to create thumb-stopping content
  • Formulate a measurement plan to assess your content marketing efforts

Course agenda

Introduction to Content Marketing
  • What is content marketing?
  • The changing landscape
  • Current trends - what to watch out for
  • Content strategy framework
Content Planning
  • Gathering historic data and insight to inform your plan
  • Tools for gathering historic brand data
  • Tools for determining interesting content topic themes
Audience: Building your Customer Profiles
  • Where to gather audience data and how to use it
  • Building customer segments
Setting SMART Objectives
  • Identifying your content marketing objectives
  • Aligning business goals with content marketing activity
Develop your Strategy
  • The marketing funnel and how it’s evolving
  • Brand content vs. advertising content experiences
Content Formats
  • Content marketing and its multiple types, including influencer, creator and KOL marketing
  • The recommended approach to building content for different digital channels
  • Building content pillars to organise your activity
  • Content format development
  • Case studies and success stories
Distribution
  • The difference between paid, owned and earned media
  • How content is optimised for different channels
  • Tools for content planning and distribution
Evaluation
  • Understanding the return from content marketing investment on business performance / KPIs
  • Metrics that matter
  • Tools to help with measuring success

Upcoming courses

Thu, Mar 14 2024.Virtual Classroom
Content & Influencer Marketing
£499 ex VAT
Mon, Apr 22 2024.The Shard, London
Content & Influencer Marketing
£499 ex VAT
Fri, May 17 2024.Virtual Classroom
Content & Influencer Marketing
£499 ex VAT
Fri, Jul 12 2024.The Shard, London
Content & Influencer Marketing
£499 ex VAT
Mon, Jul 15 2024.Virtual Classroom
Content & Influencer Marketing
£499 ex VAT
Thu, Sep 12 2024.Virtual Classroom
Content & Influencer Marketing
£499 ex VAT
Mon, Oct 28 2024.The Shard, London
Content & Influencer Marketing
£499 ex VAT
Tue, Nov 19 2024.Virtual Classroom
Content & Influencer Marketing
£499 ex VAT
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4.7 / 5 Feefo reviews
Independent Service Rating based on 18 verified reviews

Content & Influencer Marketing

Good course. Clearly explained

Trusted Customer 13 June, 2023

Content & Influencer Marketing

It was overpriced considering the "tailored" content was not delivered.

Trusted Customer 5 March, 2020

Content & Influencer Marketing

It's an interesting topic, but this is not my field. But good to know.

Trusted Customer 20 January, 2020