Content & Influencer Marketing

4.7 / 5 Feefo reviews
Learn how to produce high-quality content that attracts and retains customers on our one-day Content & Influencer Marketing course.
product
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Looking to create thumb-stopping content across your media channels and learn tactics to establish brand relevance and generate engagement? This one-day training course will leave you feeling confident in building a robust content and influencer marketing strategy to meet business goals and objectives.

Led by one of our Senior Directors and experienced content strategists, this course will help you understand how to gather data and insight to inform your content marketing plan and teach you how to build customer profiles. You’ll also learn how to use tools to identify relevant content themes, determine the best way to distribute content - including via influencers - and how to measure the success of your activity.

Our Content & Influencer Marketing course is offered as a private training session and can be delivered at our own training facilities in San Francisco or Baltimore or any location of your choice.

Course overview
Who should attend:
Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you'll be able to start implementing them the very next day.
Walk away with the ability to:
  • Develop an effective content marketing strategy to help attract and retain customers
  • Write an engaging and shareable blog post, suitable for your audience, with a great headline and plan for promotion
  • Develop audience personas
  • Identify the different content types and how and when they can be used
  • Get your content seen and shared in the world of digital PR
Course agenda
Introduction to content marketing
  • What can content marketing do for you?
  • How content marketing strategy works
Strategy and measurement
  • Defining and targeting your audience
  • Measuring content and improving performance
  • Successful planning
Content examples
  • Understanding the different types of content
Realising your content
  • What makes a good headline?
  • How to write engaging web content
  • Optimising content for SEO
Getting your content seen: Digital PR
  • Working effectively with influencers and pitching to journalists
  • Promoting content successfully across different platforms
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Independent Service Rating based on 17 verified reviews
Content Marketing
Trusted Customer 5 March, 2020
It was overpriced considering the "tailored" content was not delivered.
Content Marketing
Trusted Customer 20 January, 2020
It's an interesting topic, but this is not my field. But good to know.
Content Marketing
Amanda Evrard 18 December, 2019
It was a big subject matter, delivered well, that gave me a lot of useful takeaways including the training manual.Sharing with the other participants was also very useful. Thanks Jellyfish!
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19 Oct, 2020
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