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Learn the strategies, tactics and tools needed to be effective digital marketers with our range of Digital Marketing courses.
Digital Marketing
2 day
Are you looking to stay up-to-date with the rapidly evolving world of digital marketing? Our classroom and online Digital Marketing courses can help.
Digital Marketing for Brands
PRIVATE COURSE ONLY
Get your team thinking ‘digital first’. Learn the strategies, tactics and tools needed to be effective digital marketers.
Content Marketing
PRIVATE COURSE ONLY
Do you want to attract and retain customers using content marketing? Our Content Marketing training will teach you how to produce content that gets real results.
Copywriting, Branding & Tone of Voice
PRIVATE COURSE ONLY
If you’re employed to write for your company, if you freelance, or if you simply write for pleasure then this course is made for you.
Transformational Leadership in the Digital Age
PRIVATE COURSE ONLY
Learn the tools, behaviours, and inventive thinking techniques to be a game-changing leader in the digital age with this highly experiential one day course.
Our courses have been carefully created by our in-house experts to give you the practical skills essential for planning and implementing a web analytics solution as well as monitoring your online marketing and improving your website performance.
Google Analytics
1 day
Do you want to get the most out of Google Analytics? Learn how to measure and analyse your online data with our in-depth analytics training courses.
Google Tag Manager
1 day
Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.
Conversion Optimisation
PRIVATE COURSE ONLY
Are you looking for a better return on your marketing spend? Our Conversion Rate Optimisation course has been designed by our in-house experts to help you convert more visitors.
Google Optimize & Optimize 360
PRIVATE COURSE ONLY
Learn how to plan and action the implementation of Optimize & Optimize 360 on this one day course.
Analytics Insights
PRIVATE COURSE ONLY
Learn how to use Google Analytics to make data-led decisions for your business. Our Analytics Insights course will help you gain real insight into how your customers interact with your website and will equip with you the skills to make better informed business choices.
Google BigQuery
PRIVATE COURSE ONLY
Want to learn how to run super-fast queries on large datasets? Our Google BigQuery course will give you an in-depth understanding of the tool and enable you to turn big data into actionable business insights.
Google Analytics for Firebase
1 day
Want to know how to make the most of Google Analytics for Firebase app tracking? Learn how to measure and analyse your app data with our in-depth Google Analytics for Firebase course.
Google Data Studio
1 day
Do you want to empower others in your company to self-serve when it comes to their reporting needs so that you can get on with important analysis? Are you tired of building dashboards that nobody uses? Our Google Data Studio course is just what you need!
Adobe Analytics
1 day
Learn how to measure and report on your online data and demystify Adobe Analytics with our introductory course.
Our courses are designed by experienced GMP professionals and use real case studies from leading brands and agencies to demystify how the Google Marketing Platform products integrate together.
Campaign Manager Fundamentals
1 day
Learn how to make best use of the Campaign Manager platform and gain hands-on experience of navigating the platform.
Campaign Manager Best Practices
PRIVATE COURSE ONLY
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.
Campaign Manager Reporting Deep Dive
PRIVATE COURSE ONLY
Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager.
Floodlight & Post Event Tracking in Campaign Manager
PRIVATE COURSE ONLY
Ensure your conversion tracking is setup in the right way to obtain insights on performance and measure the success of your digital campaigns.
Attribution in Campaign Manager
PRIVATE COURSE ONLY
Learn how to make the best use of the Campaign Manager platform for cross-channel Attribution reporting.
Fundamentals of Online Tracking
PRIVATE COURSE ONLY
If you want to understand the fundamentals of online media, this one day course covers the key processes and metrics for success when using Campaign Manager.
Display & Video 360 Fundamentals
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
Practices for Success in Display & Video 360
PRIVATE COURSE ONLY
Grow your programmatic trader skill set and understand best practices for campaign setup, optimisation and reporting.
Data Targeting in Display & Video 360
PRIVATE COURSE ONLY
Gain advanced skills within Display & Video 360 around Data Targeting application, optimisation and reporting.
Multi-channel Campaigns in Display & Video 360
PRIVATE COURSE ONLY
Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.
Brand Safety in Display & Video 360
PRIVATE COURSE ONLY
Learn techniques to protect your brand in the programmatic space and maximise user exposure online.
YouTube Buying in Display & Video 360
PRIVATE COURSE ONLY
Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360 and effectively run and optimise your video campaigns.
Audience & Activation Strategy in DV360
PRIVATE COURSE ONLY
Learn how to develop a powerful cross-channel audience targeting strategy to deliver a personalised user experience.
Negotiation, set up and troubleshooting PMPs
PRIVATE COURSE ONLY
Learn how to negotiate on scale when purchasing inventory and understand the efficiencies that private marketplaces bring to programmatic buying.
Traders Best Practices
PRIVATE COURSE ONLY
Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.
Google Marketing Platform Principles
PRIVATE COURSE ONLY
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Google Marketing Platform In-depth
PRIVATE COURSE ONLY
Gain a technical overview of the Google Marketing Platform and use it to make better informed decisions.
Audiences in GMP Products
PRIVATE COURSE ONLY
Learn how to build, share and measure the effectiveness of audiences using Analytics 360 within the Google Marketing Platform stack.
Technology Implementation in CM, DV360 and SA360
PRIVATE COURSE ONLY
Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.
Studio Fundamentals
PRIVATE COURSE ONLY
Understand the concept of Rich Media and Dynamic Creative Optimisation and start to deliver high impact and complex Rich Media creative executions.
Google Web Designer
PRIVATE COURSE ONLY
Want to be at the cutting edge of the program Google has developed to make it easy to create rich media ads? Then our Google Web Designer course is the perfect place to start.
Analytics 360
PRIVATE COURSE ONLY
Whether you're an existing customer or considering using Analytics 360, our one day Analytics 360 course will uncover ways to help improve the performance of your enterprise through this integrated platform.
Search Ads 360: Fundamentals
PRIVATE COURSE ONLY
Gain an introduction to the fundamental features and benefits of Search Ads 360.
Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY
This is an advanced hands-on workshop to learn and implement the features of the Search Ads 360 platform.
