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Develop the skills to get the most out of Google Cloud technologies and thrive in a cloud-first workplace. Choose a learning path tailored for your role.
From Data to Insights with Google Cloud Platform
Virtual/Private/Classroom
Learn how to derive insights through data analysis and visualisation using the Google Cloud Platform on this three-day advanced data insights course.
Logging, Monitoring and Observability in Google Cloud
PRIVATE COURSE ONLY
This three-day instructor-led course covers techniques for monitoring, troubleshooting, and improving infrastructure and application performance on the Google Cloud Platform.
Developing Applications with Google Cloud Platform
3 day
Virtual/Private/Classroom
Learn how to design, develop, and deploy applications that seamlessly integrate components from the Google Cloud ecosystem on this three-day course.
Business Transformation with Google Cloud
PRIVATE COURSE ONLY
Wondering what is Cloud technology and data science? Or want to understand what it can do for your team and business? Find out on this one day course.
Learn the strategies, tactics and tools needed to be effective digital marketers with our range of Digital Marketing courses.
Digital Marketing
2 day
Virtual/Private/Classroom
Are you looking to stay up-to-date with the rapidly evolving world of digital marketing? Our classroom and online Digital Marketing courses can help.
Digital Marketing for Brands
PRIVATE COURSE ONLY
Get your team thinking ‘digital first’. Learn the strategies, tactics and tools needed to be effective digital marketers.
Content Marketing
PRIVATE COURSE ONLY
Do you want to attract and retain customers using content marketing? Our Content Marketing training will teach you how to produce content that gets real results.
Copywriting, Branding & Tone of Voice
PRIVATE COURSE ONLY
If you’re employed to write for your company, if you freelance, or if you simply write for pleasure then this course is made for you.
Transformational Leadership in the Digital Age
PRIVATE COURSE ONLY
Learn the tools, behaviours, and inventive thinking techniques to be a game-changing leader in the digital age with this highly experiential one day course.
Our courses are designed by experienced GMP professionals and use real case studies from leading brands and agencies to demystify how the Google Marketing Platform products integrate together.
Campaign Manager Fundamentals
1 day
Virtual/Private/Classroom
Learn how to make best use of the Campaign Manager platform and gain hands-on experience of navigating the platform.
Campaign Manager Best Practices
1 day
Virtual/Private/Classroom
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.
Campaign Manager Reporting Deep Dive
1 day
Virtual/Private/Classroom
Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager.
Floodlight & Post Event Tracking in Campaign Manager
1 day
Virtual/Private/Classroom
Ensure your conversion tracking is setup in the right way to obtain insights on performance and measure the success of your digital campaigns.
Attribution in Campaign Manager
1 day
Virtual/Private/Classroom
Learn how to make the best use of the Campaign Manager platform for cross-channel Attribution reporting.
Fundamentals of Online Tracking
1 day
Virtual/Private/Classroom
If you want to understand the fundamentals of online media, this one day course covers the key processes and metrics for success when using Campaign Manager.
A Guide to Data Management Platforms
1 day
Virtual/Private/Classroom
If you want to understand how to set up and manage a Data Management Platform (DMP), this one day course covers the key functions and principles for success.
A Guide to In-Housing for C-Levels
1 day
Virtual/Private/Classroom
Learn what it takes to build an in-house trading desk on this one day masterclass that provides a comprehensive guide to in-housing for C-Levels.
Display & Video 360 Fundamentals
1 day
Virtual/Private/Classroom
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
Practices for Success in Display & Video 360
1 day
Virtual/Private/Classroom
Grow your programmatic trader skill set and understand best practices for campaign setup, optimisation and reporting.
Data Targeting in Display & Video 360
1 day
Virtual/Private/Classroom
Gain advanced skills within Display & Video 360 around Data Targeting application, optimisation and reporting.
Multi-channel Campaigns in Display & Video 360
1 day
Virtual/Private/Classroom
Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.
Brand Safety in Display & Video 360
1 day
Virtual/Private/Classroom
Learn techniques to protect your brand in the programmatic space and maximise user exposure online.
YouTube Buying in Display & Video 360
1 day
Virtual/Private/Classroom
Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360 and effectively run and optimise your video campaigns.
Audience & Activation Strategy in DV360
1 day
Virtual/Private/Classroom
Learn how to develop a powerful cross-channel audience targeting strategy to deliver a personalised user experience.
Managing Programmatic Deals in DV360
Virtual/Private/Classroom
Learn how to enhance programmatic media investments through managing deals in Display & Video 360 on this one-day course.
Traders Best Practices
1 day
Virtual/Private/Classroom
Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.
Google Marketing Platform Principles
1 day
Virtual/Private/Classroom
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Google Marketing Platform In-depth
PRIVATE COURSE ONLY
Gain a technical overview of the Google Marketing Platform and use it to make better informed decisions.
Audiences in GMP Products
1 day
Virtual/Private/Classroom
Learn how to build, share and measure the effectiveness of audiences using Analytics 360 within the Google Marketing Platform stack.
Technology Implementation in CM, DV360 and SA360
1 day
Virtual/Private/Classroom
Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.
Studio Fundamentals
1 day
Virtual/Private/Classroom
Understand the concept of Rich Media and Dynamic Creative Optimisation and start to deliver high impact and complex Rich Media creative executions.
Google Web Designer
PRIVATE COURSE ONLY
Want to be at the cutting edge of the program Google has developed to make it easy to create rich media ads? Then our Google Web Designer course is the perfect place to start.
Analytics 360
1 day
Virtual/Private/Classroom
Whether you're an existing customer or considering using Analytics 360, our one day Analytics 360 course will uncover ways to help improve the performance of your enterprise through this integrated platform.
Search Ads 360: Fundamentals
1 day
Virtual/Private/Classroom
Gain an introduction to the fundamental features and benefits of Search Ads 360.
Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY
This is an advanced hands-on workshop to learn and implement the features of the Search Ads 360 platform.
