Google Analytics

Google Analytics

Want to learn how to make the most of Google Analytics? We offer in-depth Analytics training courses that will help you understand the product and how to use it to serve your own business goals.

Call our Sales team today 443-720-0474

As a trusted Google Analytics certified partner, we’re committed to help you make the most of your online advertising.

Our Analytics courses are led by industry experts who will share the experience they have gained working directly on multiple client campaigns.

Our Standard course, intended for beginners and intermediate users, has a focus on using the Google Analytics platform and essential theory. It examines the reporting functions and measurement tools the platform has to offer.

On our Advanced course you will learn sophisticated analytics setups including advanced tracking, account configuration and auditing techniques. This will enable you to customize your analytics to your business needs while following best practices to maintain data accuracy.

Taken together, our courses are also the perfect preparation for anybody looking to achieve Google Analytics certification with the GA Individual Qualification.

Our Google Analytics courses are available as private sessions across the USA, which are ideal if you have a team you want to bring up to speed in the use of Google Analytics.

Google AnalyticsStandard1 day Private Course

This course will introduce some of the fundamentals of web analytics, the Google Analytics interface and the key reports.

By the end of the day you’ll have gained valuable, practical skills essential for monitoring your online marketing performance and improving your website tracking.

What will I learn?
Upon completion of our Standard course you'll walk away with the ability to:
  • Describe the capabilities and limitations of Google Analytics
  • Identify the benefits of Google Analytics for your business
  • Identify the main reports that will add value to your business
  • Manipulate the reports to extract data to answer business questions
  • Understand your audience and how they behave on your site
Why should I take this course?
This course has been designed to give new and intermediate Google Analytics users the opportunity to gain practical, hands-on experience in what this tool can really offer.
Course Overview
Introduction to Google Analytics
  • Web Analytics Framework
  • How Google Analytics works
Key components & terms of Digital Analytics
  • Google Analytics Dimensions and Metrics
  • Setting up Google Analytics
  • Account Structure
  • User Management
Objective Setting
  • Micro and Macro Conversions
  • Creating a Digital Measurement Plan
  • Introduction to the STDC framework
Using Google Analytics Reports
  • Segments
  • Real Time Reporting
  • Audience Reports
  • Acquisition Reports
  • Campaign Measurement (including UTM Tagging, the Google Ads integration)
  • Acquisition Reports
  • Behavior Reports
  • Conversion Reporting
  • Dashboards and Shortcuts
  • Custom Reports
Measuring Success
  • Setting up Goals
  • Conversion Reporting
  • Benefits of Ecommerce Tracking

Google AnalyticsAdvanced1 day Private Course

During the day, we'll take a look at advanced implementation techniques such as events, custom dimensions, ecommerce tracking and Data Import.

We’ll also take a look at the configuration of reports including channel grouping and filters as well as how to action insights through creating audience lists for remarketing.

What will I learn?
Upon completion of our Advanced course you’ll walk away with the ability to:
  • Configure your Google Analytics account following the best practises from Google
  • Implement advanced features such as User ID, Cross Domain Tracking and the Data Import
  • Create Custom Dimensions and Metrics for your reports, segments and remarketing lists
  • Audit any existing Google Analytics Account
Why should I take the course?
This course has been created to help analysts and technical marketers gain a deeper insight into the implementation of Google Analytics. This course will help you ensure the data accuracy of your Google Analytics set up through configuration in accordance with best practice. This is essential for the key business owners of GA or if you are interested in increasing your understanding of how Google Analytics works.
Prerequisites
Our Google Analytics Advanced course is designed for users who have some knowledge of the Google Analytics reports. If you are completely new to Google Analytics, it is highly recommended that you take the Google Analytics Standard course first.
Course Overview
How Google Analytics works & Initial setup
  • Google Analytics data collection: logic & requests
  • Google Analytics Cookies
  • Universal Analytics
  • Accounts, Properties and Views
Web Properties & Views Configuration
  • Roll up Properties
  • Filters & Advanced Filters
  • Regular Expressions
Implementation
  • Event Tracking
  • Custom Dimensions & Metrics
  • Ecommerce & Enhanced Ecommerce Tracking
  • Cross & Sub-domain Tracking
  • Virtual pageviews
Enhancing Data
  • Data Import
  • Measurement Protocol
Integration with Digital Marketing Activity
  • Integration tools, Google Ads
  • Campaign management
  • Multi-channel Funnels
  • Remarketing

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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.