1 day course

Certificate of Attendance

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish has extensive experience helping clients navigate Google Analytics 4 and placing them on the path to success. Our analytics training facilitators are experts in their field when it comes to implementing, reporting and creating dashboards in GA4.

This one-day training workshop builds upon our Introduction to Reporting in Google Analytics 4 course. It dives deeper into some of the most powerful advanced GA4 techniques to help you truly understand and analyze your website and app data.

During the course, we’ll help you or your team unleash the power of GA4. This course dives deep into user data, attribution, audience building, and advanced analysis techniques. You'll master everything from GA4's core user and event-focused data model to data-driven attribution, GA4 audiences and BigQuery exports.

Our Google Analytics 4: Advanced Analysis course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.

For larger teams, take a look at our GA4 Toolkit, which combines online learning with advanced instructor-led classes and live support.

Course overview

Who should attend:

You should attend this advanced course if you have some experience using Google Analytics 4 and want to take your knowledge to the next level, or if you've taken our Introduction to Reporting in GA4 course and would like to learn more.

What you'll learn:

By the end of this course, you will be able to:

Describe the four key elements of GA4's data model - users, user properties, events & parameters
Make use of data-driven attribution and audiences to supercharge your marketing strategy
Use all of the techniques in Explore, including advanced and predictive segments, to dive deeper into your data
Learn how GA4 data is exported to Google BigQuery for granular SQL-like analysis capabilities

Course agenda

GA4 Product Overview

GA4 product overview
GA4 property structure
Users, user properties, events and parameters
Understanding user identity in GA4
Workspaces overview

Advanced Acquisition Analysis

Data-driven attribution in GA4 & using the advertising workspace
Using audiences in GA4
Advanced analysis using Explore
Free-form analysis: use cases and exercise

Advanced Behavioral Analysis

Using regular expression in GA4
Building basic, advanced and predictive segments
Funnel exploration: use cases and exercise
Using the Path Exploration technique to understand customer journeys
Segment Overlap analysis in Explore

Advanced Conversion & Retention Analysis

Conversion events and ecommerce functionality review
Analyzing retention with a Cohort Exploration
Assessing user quality using the User Lifetime technique
Introduction to using BigQuery to analyze GA4 data

Next Steps:

After this course you’ll have everything you need to start analysing your GA4 data in depth. Why not enrich your data analytics knowledge by looking at our dedicated Google BigQuery course, or learn how to build actionable dashboards on our Google Looker Studio course?

Click here to check out our complete range of Analytics & Optimisation courses.