Google Analytics 4: Advanced Analysis

4.7 / 5 Feefo reviews

Want to understand how to get the most out of your Google Analytics 4 data? Our GA4 Advanced Analysis course will show you the best techniques to analyse your data and gain valuable business insights.

Book this course
£499 ex VAT
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1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish has extensive experience helping clients navigate Google Analytics 4 and placing them on the path to success. Our analytics training facilitators are experts in their field when it comes to implementing, reporting and creating dashboards in GA4.

This one-day course builds upon the basic reporting techniques learned in our Introduction to Reporting in Google Analytics 4 course, and goes into more depth around some of the most powerful techniques available to help understand and analyse your GA4 dataset.

During the course, we’ll deep dive into GA4’s user- and event-centric data model before talking through how to make use of GA4’s powerful data-driven attribution technology. We’ll then learn how to build and activate GA4 audiences, and spend the afternoon conducting advanced analysis using various techniques in the Explore workspace, rounding off with an introduction to the GA4-BigQuery export.

Our Google Analytics 4: Advanced Analysis course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

Course overview

Who should attend:

You should attend this course if you have some experience using Google Analytics 4 and want to take your knowledge to the next level, or if you've taken our Introduction to Reporting in GA4 course and would like to learn more.

What you'll learn:

By the end of this course, you will be able to:

  • Describe the four key elements of GA4's data model - users, user properties, events & parameters
  • Make use of data-driven attribution and audiences to supercharge your marketing strategy
  • Use all of the techniques in Explore, including advanced and predictive segments, to dive deeper into your data
  • Learn how GA4 data is exported to Google BigQuery for granular SQL-like analysis capabilities

Course agenda

GA4 Product Overview
  • GA4 product overview
  • GA4 property structure
  • Users, user properties, events and parameters
  • Understanding user identity in GA4
  • Workspaces overview
Advanced Acquisition Analysis
  • Data-driven attribution in GA4 & using the advertising workspace
  • Using audiences in GA4
  • Advanced analysis using Explore
  • Free-form analysis: use cases and exercise
Advanced Behavioural Analysis
  • Using regular expression in GA4
  • Building basic, advanced and predictive segments
  • Funnel exploration: use cases and exercise
  • Using the Path Exploration technique to understand customer journeys
  • Segment Overlap analysis in Explore
Advanced Conversion & Retention Analysis
  • Conversion events and ecommerce functionality review
  • Analysing retention with a Cohort Exploration
  • Assessing user quality using the User Lifetime technique
  • Introduction to using BigQuery to analyse GA4 data

Next Steps:

After this course you’ll have everything you need to start analysing your GA4 data in depth. Why not enrich your data analytics knowledge by looking at our dedicated Google BigQuery course, or learn how to build actionable dashboards on our Google Looker Studio course?

Click here to check out our complete range of Analytics & Optimisation courses.

Upcoming courses

Tue, Mar 19 2024.The Shard, London
Google Analytics 4: Advanced Analysis
£499 ex VAT
Wed, Apr 03 2024.Virtual Classroom
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, May 14 2024.The Shard, London
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Jun 04 2024.Virtual Classroom
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Jul 23 2024.The Shard, London
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Aug 06 2024.Virtual Classroom
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Sep 17 2024.The Shard, London
Google Analytics 4: Advanced Analysis
£499 ex VAT
Wed, Oct 02 2024.Virtual Classroom
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Oct 15 2024.The Shard, London
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Dec 10 2024.Virtual Classroom
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Dec 17 2024.The Shard, London
Google Analytics 4: Advanced Analysis
£499 ex VAT
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4.7 / 5 Feefo reviews
Independent Service Rating based on 44 verified reviews

Google Analytics Advanced

The training provided has been nothing but excellent!

Suzie Knowles 1 September, 2021

Analytics Insights

A very nice training course, with an enthusiastic and very knowledgeable trainer. Just would have liked a couple more real exercises.

Dominic Signor 16 June, 2021

Analytics Insights

Very knowledgeable trainer, ample time for questions, practical exercises and even a sneak preview of GA4

Tacey Laurie 19 January, 2021