Google Analytics 4: Advanced Analysis
Are you ready to move beyond standard GA4 reports? Learn to use explorations, segmentation, attribution and audience techniques on this practical one-day advanced Google Analytics course.
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COURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
Standard reporting only scratches the surface of modern web analytics. Learn advanced Google Analytics techniques to investigate complex user journeys, evaluate data-driven attribution and make better-informed marketing decisions.
On this course, you’ll explore GA4’s event-based data model before working with free-form, funnel, path, segment overlap and cohort explorations. We’ll also examine audiences, advanced and predictive segments, regular expressions and data-driven attribution.
Through practical exercises, you’ll build custom funnels, investigate customer journeys and assess retention and user quality using cohort and User Lifetime techniques. You’ll leave better equipped to extract actionable insights from GA4 data and answer more complex business questions.
Attend this one-day advanced GA4 course in person at our training centre in The Shard, London, or live online from anywhere in the UK. Private sessions are also available, delivered virtually or at your workplace in the UK or internationally.
What you’ll learn
By the end of this course, you will be able to:
- Interpret GA4’s users, user properties, events, parameters and identity options
- Build advanced and predictive segments using appropriate conditions and regular expressions
- Evaluate retention and user quality through Cohort and User Lifetime analysis
- Analyse acquisition using data-driven attribution and GA4 audiences
- Use free-form, funnel, path and segment overlap explorations to investigate behaviour
- Explain how GA4 data is exported to BigQuery for more granular analysis
Course agenda
GA4 Product Overview
- GA4 product overview
- GA4 property structure
- Users, user properties, events and parameters
- Understanding user identity in GA4
- Workspaces overview
Advanced Acquisition Analysis
- Data-driven attribution in GA4 & using the advertising workspace
- Using audiences in GA4
- Advanced analysis using Explore
- Free-form analysis: use cases and exercise
Advanced Behavioral Analysis
- Using regular expression in GA4
- Building basic, advanced and predictive segments
- Funnel exploration: use cases and exercise
- Using the Path Exploration technique to understand customer journeys
- Segment Overlap analysis in Explore
Advanced Conversion & Retention Analysis
- Conversion events and ecommerce functionality review
- Analyzing retention with a Cohort Exploration
- Assessing user quality using the User Lifetime technique
- Introduction to using BigQuery to analyze GA4 data
Who it's for
This course is perfect for:
- Digital analysts and insight professionals who already use GA4 and want to investigate data in greater depth
- Performance, ecommerce and digital marketing professionals responsible for analysing acquisition, conversion and customer behaviour
- Analytics managers and in-house teams looking to extend their use of GA4 audiences, attribution and explorations
Prerequisites
This is an advanced GA4 course. You should already be comfortable navigating the GA4 interface and working with dimensions, metrics and standard reports. If you are new to the platform, we recommend starting with our Introduction to Google Analytics 4 Reporting course before attending this training.
Next steps
Looking to customise your data collection setup before running advanced analysis? Our Google Analytics 4: Implementation & Configuration course explores event tracking, parameters and technical setup.
To turn your advanced insights into clear, interactive dashboards, explore our Data Studio training course.
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Google Analytics 4: Advanced Analysis
10:00am – 5:00pmLive Online£499 per personex VATGoogle Analytics 4: Advanced Analysis
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VATGoogle Analytics 4: Advanced Analysis
10:00am – 5:00pmLive Online£499 per personex VAT
- Google Analytics 4: Advanced AnalysisDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
- Google Analytics 4: Advanced AnalysisDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
- Google Analytics 4: Advanced AnalysisDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
Frequently Asked Questions
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Reviews
Google Analytics 4: Advanced Analysis
Great Trainer. Molly was very knowledgable and explained the process and what the data was telling us too. It really helped to meet with Molly before the training date and explain out needs and tailor the training to our website type.
Sonali
Google Analytics 4: Advanced Analysis
Molly was great. Highly recommend and has certainly made an impact on my work since attending :)
Anonymous
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