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Google Analytics 4: Advanced Analysis

4.7 / 5 Feefo reviews

Looking for advanced Google Analytics training? Take your data analysis and reporting skills to the next level with our immersive GA4 Advanced Analysis course.

Book this course
£499 ex VAT
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1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish has extensive experience helping clients navigate Google Analytics 4 and placing them on the path to success. Our analytics training facilitators are experts in their field when it comes to implementing, reporting and creating dashboards in GA4.

This one-day training workshop builds upon our Introduction to Reporting in Google Analytics 4 course. It dives deeper into some of the most powerful advanced GA4 techniques to help you truly understand and analyse your website and app data.

During the course, we’ll help you or your team unleash the power of GA4. This course dives deep into user data, attribution, audience building, and advanced analysis techniques. You'll master everything from GA4's core user and event-focused data model to data-driven attribution, GA4 audiences and BigQuery exports.

Our Google Analytics 4: Advanced Analysis course is available at our training centre in The Shard, London, at our Manchester office, or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

Course overview

Who should attend:

You should attend this advanced course if you have some experience using Google Analytics 4 and want to take your knowledge to the next level, or if you've taken our Introduction to Reporting in GA4 course and would like to learn more.

What you'll learn:

By the end of this course, you will be able to:

  • Describe the four key elements of GA4's data model - users, user properties, events & parameters
  • Make use of data-driven attribution and audiences to supercharge your marketing strategy
  • Use all of the techniques in Explore, including advanced and predictive segments, to dive deeper into your data
  • Learn how GA4 data is exported to Google BigQuery for granular SQL-like analysis capabilities

Course agenda

GA4 Product Overview
  • GA4 product overview
  • GA4 property structure
  • Users, user properties, events and parameters
  • Understanding user identity in GA4
  • Workspaces overview
Advanced Acquisition Analysis
  • Data-driven attribution in GA4 & using the advertising workspace
  • Using audiences in GA4
  • Advanced analysis using Explore
  • Free-form analysis: use cases and exercise
Advanced Behavioural Analysis
  • Using regular expression in GA4
  • Building basic, advanced and predictive segments
  • Funnel exploration: use cases and exercise
  • Using the Path Exploration technique to understand customer journeys
  • Segment Overlap analysis in Explore
Advanced Conversion & Retention Analysis
  • Conversion events and ecommerce functionality review
  • Analysing retention with a Cohort Exploration
  • Assessing user quality using the User Lifetime technique
  • Introduction to using BigQuery to analyse GA4 data

Next Steps:

After this course you’ll have everything you need to start analysing your GA4 data in depth. Why not enrich your data analytics knowledge by looking at our dedicated Google BigQuery course, or learn how to build actionable dashboards on our Google Looker Studio course?

Click here to check out our complete range of Analytics & Optimisation courses.

Upcoming courses

Tue, Jun 04 2024.Virtual Classroom
Google Analytics 4: Advanced Analysis
£499 ex VAT
Fri, Jun 07 2024.Manchester
Google Analytics 4: Advanced Analysis
£499 ex VAT
Thu, Jul 04 2024.Manchester
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Jul 23 2024.The Shard, London
Google Analytics 4: Advanced Analysis
£499 ex VAT
Thu, Aug 08 2024.Virtual Classroom
Google Analytics 4: Advanced Analysis
£499 ex VAT
Mon, Aug 19 2024.Manchester
Google Analytics 4: Advanced Analysis
£499 ex VAT
Fri, Sep 06 2024.Manchester
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Sep 17 2024.The Shard, London
Google Analytics 4: Advanced Analysis
£499 ex VAT
Wed, Oct 02 2024.Virtual Classroom
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Oct 15 2024.The Shard, London
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Oct 15 2024.Manchester
Google Analytics 4: Advanced Analysis
£499 ex VAT
Mon, Nov 11 2024.Manchester
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Dec 10 2024.Virtual Classroom
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Dec 17 2024.The Shard, London
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Jan 14 2025.The Shard, London
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Feb 04 2025.Virtual Classroom
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Mar 18 2025.The Shard, London
Google Analytics 4: Advanced Analysis
£499 ex VAT
Wed, Apr 02 2025.Virtual Classroom
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, May 13 2025.The Shard, London
Google Analytics 4: Advanced Analysis
£499 ex VAT
Tue, Jun 03 2025.Virtual Classroom
Google Analytics 4: Advanced Analysis
£499 ex VAT
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4.7 / 5 Feefo reviews
Independent Service Rating based on 44 verified reviews

Google Analytics Advanced

The training provided has been nothing but excellent!

Suzie Knowles 1 September, 2021

Analytics Insights

A very nice training course, with an enthusiastic and very knowledgeable trainer. Just would have liked a couple more real exercises.

Dominic Signor 16 June, 2021

Analytics Insights

Very knowledgeable trainer, ample time for questions, practical exercises and even a sneak preview of GA4

Tacey Laurie 19 January, 2021