Creating Effective Video Adverts for YouTube

Are you looking to deliver effective YouTube advertising campaigns? This YouTube Ads course delivers the creative strategies you’ll need to create high-performing video ads that drive results, whatever your goals.

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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Advertising on YouTube is a key part of many brands' digital marketing strategies. This content-focused training focuses on the creative aspects of YouTube advertising, leaving you perfectly placed to deliver platform-specific content that resonates with your audiences.

One size doesn’t fit all, and ads made for other platforms often fail on YouTube. Creating purpose-built videos is crucial for success.

This course will teach you to turn your creative ideas into captivating YouTube ads. Whether working with a partner or creating ads yourself, you'll learn best practices and expert tips to optimise your ideas, scripts, or existing videos for YouTube. Discover how to maximise your production budget through careful planning, ensuring every penny counts.

This YouTube Ads Course is available as a private session that can be delivered via Virtual Classroom, at our training centre in The Shard, London, or at a location of your choice across the UK.

Course overview

Who should attend:

This course is designed for both those who brief YouTube ads to their creative partners and those who create them. It’s ideal for marketing professionals, small business owners, social media managers, paid media managers, and anyone interested in understanding what makes a YouTube ad most likely to perform effectively.

What you'll learn:

By the end of this course, you will be able to:

  • Understand how people engage with YouTube ads
  • Recognize the key components of high-performing ads
  • Validate your creative idea and predict success on YouTube
  • Apply a best practices framework to critiquing storyboards and edits
  • Understand the nuances that exist between different YouTube ad formats

Course agenda

An Introduction to YouTube
  • How do YouTube ads differ from other social and display platforms?
  • How do people engage with YouTube ads?
How to Sense-check Your Creative Idea (Audit, Trends)
  • Exploring creative considerations at each stage of the marketing funnel
  • Ad formats and best-in-class examples, long form and short form
  • How to structure your video story arc for performance
  • How to apply the ABCD framework (Attention, Branding, Connection, Direction) to your adverts for maximum impact
Shorts & Mobile
  • Best practices
  • Tips and tricks for optimizing mobile content
Maximizing the Impact of Your Production Budget
  • Planning and execution tips and tricks
Case Studies
  • Real-world examples of successful YouTube ad campaigns

Next Steps:

If you’re looking for more YouTube Ads training options, why not check out our YouTube Buying in Display & Video 360 course or our Google Ads: YouTube training?

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