YouTube is a powerful platform that can be used to reach users. This course gives you an overview of all the YouTube ads features available in the Google Ads platform, including set-up, targeting and ad creation.
Video campaigns are one of the campaign types available in Google Ads; they enable you to place ads on YouTube. During the session, we’ll explore Google Ads for video, showing you all the tools you need to create and run your own YouTube video campaigns.
You’ll learn about all the available targeting features for YouTube ads and when to use each one, and we’ll also go over YouTube metrics and brand lift studies – so you can ensure the campaigns you run are driving the results you want.
Our Google Ads: YouTube course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.