Google Ads: YouTube

Name: Google Ads: YouTube
Start: 2023-08-02 00:00:00
Location: Virtual Classroom

Gain an introduction to the fundamental features and benefits of YouTube video advertising within Google Ads with this one-day course.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

YouTube is a huge and powerful platform providing an opportunity to reach users. This one-day course provides an overview of all the YouTube ads features available in the Google Ads platform including set-up, targeting and ad creation.

Video campaigns are one of the campaign types available in Google Ads and enable you to place ads on YouTube. This course will explore Google Ads for video, giving you all the tools you need to create and run your own YouTube video campaigns.

You will learn about all the available targeting features for YouTube ads and when to use each one. This course will also look at YouTube metrics and brand lift studies, so you can ensure the campaigns you run are driving the results you want.

Our Google Ads: YouTube course is available via Virtual Classroom. We also offer private training virtually or at a location of your choice in the US.

Course overview

Who should attend:

This course is aimed at anybody looking for a fundamental understanding of YouTube advertising and how to implement display campaigns using Google Ads. It will also be useful if you have previously run YouTube ad campaigns and would like a refresher on the latest features within Google Ads.

Walk away with the ability to:

Describe what YouTube advertising is and how it can be used
Understand how targeting features work and which features to select
Set up your own campaigns and ad groups
Select the different YouTube ad types available
Know what makes an effective YouTube ad

Course agenda

What is YouTube?

An introduction
YouTube timeline

YouTube advertising

Buying YouTube ads
Reach

Targeting features

Audiences
Demographics
Content
Devices
Advanced
Frequency capping

YouTube ad types

Skippable in-stream ads
Non-skippable in-stream ads
Video discovery ads
Bumper ads
Outstream ads

YouTube ads metrics

Key metrics

Brand lift

Defining brand lift
Brand lift surveys

Creatives

Tips for choosing and creating ads

Upcoming courses

Virtual Classroom Google Ads: YouTube	Wed, Aug 02 2023 $549	ADD TO BASKET
Virtual Classroom Google Ads: YouTube	Tue, Aug 29 2023 $549	ADD TO BASKET
Virtual Classroom Google Ads: YouTube	Wed, Nov 01 2023 $549	ADD TO BASKET

Virtual Classroom

Google Ads: YouTube

Tue, Nov 07 2023

$549

ADD TO BASKET

Upcoming courses

Virtual Classroom

Google Ads: YouTube

Wed, Aug 02 2023

$549

ADD TO BASKET

Virtual Classroom

Google Ads: YouTube

Tue, Aug 29 2023

$549

ADD TO BASKET

Virtual Classroom

Google Ads: YouTube

Wed, Nov 01 2023

$549

ADD TO BASKET

Virtual Classroom

Google Ads: YouTube

Tue, Nov 07 2023

$549

ADD TO BASKET

Book this course

Location

Date

$549 ex TAX