Google Marketing Platform
Transform your digital marketing with Google Marketing Platform training
As one of a few Google Marketing Platform Certified Partners, we provide world-class training and support across all disciplines that comprise the Google Marketing Platform.
Our comprehensive range of courses are designed for large organisations looking to develop capabilities in-house or transition from managed to self-service models.
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Campaign Manager
Our Campaign Manager courses will show you how to make the best use of the platform and provide training suitable for teams and individuals in Paid Media and Ad Operations.
Campaign Manager Fundamentals
1 day
Next course: 16 Jan
Learn how to make best use of the Campaign Manager platform and gain hands-on experience of navigating the platform.
Campaign Manager Best Practices
PRIVATE COURSE ONLY
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.
Campaign Manager Reporting Deep Dive
PRIVATE COURSE ONLY
Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager.
Floodlight & Post Event Tracking in Campaign Manager
PRIVATE COURSE ONLY
Ensure your conversion tracking is setup in the right way to obtain insights on performance and measure the success of your digital campaigns.
Attribution in Campaign Manager
PRIVATE COURSE ONLY
Learn how to make the best use of the Campaign Manager platform for cross-channel Attribution reporting.
Fundamentals of Online Tracking
PRIVATE COURSE ONLY
If you want to understand the fundamentals of online media, this one day course covers the key processes and metrics for success when using Campaign Manager.
Display & Video 360
Our Display & Video 360 courses provide advertisers, marketing teams and traders with the skills to work smarter in programmatic buying.
Display & Video 360 Fundamentals
1 day
Next course: 17 Jan
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
Practices for Success in Display & Video 360
PRIVATE COURSE ONLY
Grow your programmatic trader skill set and understand best practices for campaign setup, optimisation and reporting.
Data Targeting in Display & Video 360
PRIVATE COURSE ONLY
Gain advanced skills within Display & Video 360 around Data Targeting application, optimisation and reporting.
Multi-channel Campaigns in Display & Video 360
PRIVATE COURSE ONLY
Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.
Brand Safety in Display & Video 360
PRIVATE COURSE ONLY
Learn techniques to protect your brand in the programmatic space and maximise user exposure online.
YouTube Buying in Display & Video 360
PRIVATE COURSE ONLY
Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360 and effectively run and optimise your video campaigns.
Audience & Activation Strategy in DV360
PRIVATE COURSE ONLY
Learn how to develop a powerful cross-channel audience targeting strategy to deliver a personalised user experience.
Negotiation, set up and troubleshooting PMPs
PRIVATE COURSE ONLY
Learn how to negotiate on scale when purchasing inventory and understand the efficiencies that private marketplaces bring to programmatic buying.
Traders Best Practices
PRIVATE COURSE ONLY
Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.
GMP Fundamentals
Our Google Marketing Platform courses cover the main principles of the GMP, the benefits of an integrated GMP stack and best practices around deployment.
Google Marketing Platform Principles
PRIVATE COURSE ONLY
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Google Marketing Platform In-depth
PRIVATE COURSE ONLY
Gain a technical overview of the Google Marketing Platform and use it to make better informed decisions.
Audiences in GMP Products
PRIVATE COURSE ONLY
Learn how to build, share and measure the effectiveness of audiences using Analytics 360 within the Google Marketing Platform stack.
Technology Implementation in CM, DV360 and SA360
PRIVATE COURSE ONLY
Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.
Studio
Learn how to enhance your Rich Media creative and create responsive ads to run holistic display campaigns with our Studio Fundamentals and Google Web Designer courses.
Studio Fundamentals
PRIVATE COURSE ONLY
Understand the concept of Rich Media and Dynamic Creative Optimisation and start to deliver high impact and complex Rich Media creative executions.
Google Web Designer
PRIVATE COURSE ONLY
Want to be at the cutting edge of the program Google has developed to make it easy to create rich media ads? Then our Google Web Designer course is the perfect place to start.
Analytics 360
Our Analytics 360 courses will uncover ways to help improve the optimisation of your marketing activity and understanding of your customer.
Analytics 360
PRIVATE COURSE ONLY
Whether you're an existing customer or considering using Analytics 360, our one day Analytics 360 course will uncover ways to help improve the performance of your enterprise through this integrated platform.
Search Ads 360
Our Search Ads 360 courses will provide insights into how Search Ads 360 works and how the platform can help optimise, effectively drive search ROI, save time and provide fast, detailed reporting.
Search Ads 360: Fundamentals
PRIVATE COURSE ONLY
Gain an introduction to the fundamental features and benefits of Search Ads 360.
Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY
This is an advanced hands-on workshop to learn and implement the features of the Search Ads 360 platform.
