Google Marketing Platform
Transform your digital marketing with Google Marketing Platform training
As one of a few Google Marketing Platform Certified Partners, we provide world-class training and support across all disciplines that comprise the Google Marketing Platform.
Our comprehensive range of courses are designed for large organisations looking to develop capabilities in-house or transition from managed to self-service models.
If you're looking to get more from the Google Marketing Platform, our innovative, on-demand and personalised GMP Digital Learning experience empowers teams to take the next steps towards digital maturity.
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Campaign Manager 360
Our Campaign Manager courses will show you how to make the best use of the platform and provide training suitable for teams and individuals in Paid Media and Ad Operations.
Campaign Manager 360 Fundamentals
1 day
Next course: 30 Jan
Virtual/Private/Classroom
Are you new to Campaign Manager 360 and looking to learn how to use it to your advantage? Gain hands-on experience navigating the platform on our one-day course.
Campaign Manager 360 Best Practices
1 day
Next course: 31 Jan
Virtual/Private/Classroom
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.
Campaign Manager 360 Reporting Deep Dive
1 day
Next course: 01 Feb
Virtual/Private/Classroom
Learn how to use Campaign Manager 360 to generate different types of reports and gain insights into your digital performance on this comprehensive one-day course.
Floodlight & Post Event Tracking in Campaign Manager 360
1 day
Next course: 27 Feb
Virtual/Private/Classroom
Do you want to learn how to create a solid tracking strategy to obtain insights and measure campaign success? Our one-day course will give you the tools you need to set everything up the right way.
Attribution in Campaign Manager 360
1 day
Virtual/Private/Classroom
Gain an in-depth insight into cross-channel attribution in Campaign Manager 360 on this one-day course.
Fundamentals of Online Tracking
1 day
Next course: 26 Feb
Virtual/Private/Classroom
Want to learn all about the fundamentals of online media? This one-day course covers the key processes and metrics for success when using Campaign Manager 360.
Display & Video 360
Our Display & Video 360 courses provide advertisers, marketing teams and traders with the skills to work smarter in programmatic buying.
Display & Video 360 Fundamentals
1 day
Next course: 22 Jan
Virtual/Private/Classroom
Looking to start using Display & Video 360? Gain an in-depth insight into the fundamentals of this platform on our one-day course.
Multi-channel Campaigns in Display & Video 360
1 day
Next course: 20 Dec
Virtual/Private/Classroom
Want to become an omni-channel specialist? Learn the techniques to be able to manage different campaigns within the Display & Video 360 platform on this one-day course.
Brand Safety in Display & Video 360
1 day
Next course: 15 Feb
Virtual/Private/Classroom
Looking to protect your brand in the programmatic space and maximize user exposure online? Learn the ins and outs of brand safety on our one-day course.
YouTube Buying in Display & Video 360
1 day
Next course: 18 Dec
Virtual/Private/Classroom
Want to find out how to use YouTube to your advantage? Learn how to buy advertising programmatically via Display & Video 360 on this course.
Data, Audience and Activation Strategy in Display & Video 360
1 day
Next course: 19 Jan
Virtual/Private/Classroom
Looking to shift your brand from being channel-centric to audience-centric? Learn how to develop cross-channel audience targeting strategies to deliver a personalized user experience on this one-day course.
Managing Programmatic Deals in Display & Video 360
1 day
Next course: 13 Feb
Virtual/Private/Classroom
Learn how to enhance programmatic media investments through managing deals in Display & Video 360 on this one-day course.
Traders Best Practices in Display & Video 360
1 day
Next course: 12 Feb
Virtual/Private/Classroom
Do you have experience setting up campaigns but want to take their performance to the next level? Our Traders Best Practices in Display & Video 360 course gives you the tools you need to optimize them for maximum success.
GMP Fundamentals
Our Google Marketing Platform courses cover the main principles of the GMP, the benefits of an integrated GMP stack and best practices around deployment.
Introduction to Google Analytics 4 Reporting
1 day
Next course: 20 Dec
Virtual/Private/Classroom
Looking to get started using Google Analytics 4’s powerful reports? This course will give you all the knowledge you need to make sense of your GA4 data and generate insightful reports with confidence.
Google Analytics 4: Implementation & Configuration
1 day
Next course: 21 Dec
Virtual/Private/Classroom
Want to learn everything you need to know about setting up GA4? Our course will teach you how to configure properties and enhance your analytics on the newest version of the Google Analytics platform.
Google Analytics 4: Advanced Analysis
1 day
Next course: 23 Jan
Virtual/Private/Classroom
Want to understand how to get the most out of your Google Analytics 4 data? Our GA4 Advanced Analysis course will show you the best techniques to analyze your data and gain valuable business insights.
Google Marketing Platform Principles
1 day
Next course: 16 Jan
Virtual/Private/Classroom
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Technology Implementation in CM360, DV360 and SA360
1 day
Next course: 17 Jan
Virtual/Private/Classroom
Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.
Studio
Learn how to enhance your Rich Media creative and create responsive ads to run holistic display campaigns with our Studio Fundamentals and Google Web Designer courses.
Studio Fundamentals
PRIVATE COURSE ONLY 1 day
Learn everything about Rich Media and Dynamic Creative Optimization so that you can start to deliver high-impact and complex creatives via the Studio platform.
Google Web Designer
1 day
Virtual/Private/Classroom
Want to be at the cutting edge of the programme Google has developed to create rich media ads with ease? Then our Google Web Designer course is the perfect place to start.
Search Ads 360
Our Search Ads 360 courses will provide insights into how Search Ads 360 works and how the platform can help optimise, effectively drive search ROI, save time and provide fast, detailed reporting.
Search Ads 360: Fundamentals
1 day
Next course: 08 Jan
Virtual/Private/Classroom
This one-day course provides an in-depth overview of how Search Ads 360 works. We'll take you from the platform basics right through to advanced-level features and functionality.
Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY 1 day
Our advanced, hands-on workshop has one focus; to show you all the features Search Ads 360 has to offer and teach you how to implement them.
Search Ads 360: Fundamentals
Paul Kratzwald
22 August, 2022
I would love to have more practical insights and guidance on how to set up certain things and more examples in the slides. Stuff like calculations, basic setups, etc. Even tho it was fundamental training, it was a bit too fundamental for me personally, a more advanced follow-up training would probably be a good thing. I understand that it is hard to give out recordings, but that would have been great to revise the learnings.