This one-day course will help you navigate the Private Marketplace buying process and learn about the unique tools that Display & Video 360 provides to power successful marketing campaigns.
The course combines theory with in-platform exercises and discussions to ensure you maximize your understanding of Publisher Relationship Management and programmatic buying capabilities through the private marketplace deal negotiations. We’ll share recommendations on how to select Publishers, Negotiations and Workflow best practice, which will help alleviate many buyer pain-points around inventory quality and scale.
By the end of the course, you’ll be able to leverage DV360’s Marketplace to negotiate deals with publishers at scale, as well as use DV360 to find users based on marketing funnel position instead of media type.
Our Managing Programmatic Deals in Display & Video 360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.