COURSE OVERVIEW

  • icon3 hour course
  • iconCertificate of Attendance
  • iconPrivate
    info-icon

Jellyfish's retail media specialists help ecommerce brands get the most from Google Shopping, and this course shares the expertise that comes from managing campaigns at scale across diverse retail categories.

Google Shopping is undergoing a significant transformation driven by AI, from the way ads are selected and placed to the tools advertisers use to optimise performance. This course gives retail and ecommerce marketers a comprehensive grounding in how AI is reshaping Google Shopping.

You'll start with an overview of what AI-powered shopping ads are and how they differ from traditional formats. The course then covers AI Max Shopping , Google's latest approach to maximising reach and relevance , and introduces Google AI Briefs as a tool to guide campaign direction.

You'll also explore the new KPIs that matter most in an AI-driven Shopping environment, giving you a complete picture of how to measure and improve performance.

Our AI in Google Shopping course is available as a private training session that can be delivered virtually or at a location of your choice in the US.

What you'll learn

By the end of this course, you will be able to:

  • Explain how AI-powered shopping ads work and how they differ from traditional formats
  • Use Google AI Briefs to guide campaign strategy and creative direction
  • Adapt your measurement and optimisation approach for AI-era retail media
  • Set up and optimise AI Max Shopping campaigns
  • Apply the new KPIs relevant to AI-driven Shopping environments

Course agenda

Module 1: AI-Powered Shopping Ads, An Overview

  • How AI is changing Google Shopping
  • The shift from manual to AI-driven ad selection and placement
  • Key differences between standard and AI-powered Shopping ads

Module 2: AI Max Shopping

  • What AI Max Shopping is and how it works
  • Setting up and structuring AI Max campaigns
  • Optimisation levers and performance expectations

Module 3: Google AI Briefs

  • What Google AI Briefs are and why they matter
  • Using AI Briefs to align campaign strategy with intent signals
  • Practical guidance on creating and using AI Briefs effectively

Module 4: New KPIs for AI-Driven Shopping

  • Why traditional KPIs need updating for AI environments
  • The metrics that matter most in AI-powered Shopping
  • Building a performance dashboard for AI-era retail media

Who it's for

Ideal for ecommerce managers, retail media specialists, performance marketing managers, and paid search professionals who manage or plan Google Shopping campaigns. Also suitable for brand and category managers in retail organisations who want to understand how AI is affecting their digital shelf.

Next steps

After this course, we recommend Agentic Commerce to understand how AI agents are changing the ecommerce funnel more broadly. Google Ads in AI Mode is also a valuable companion for marketers managing paid search alongside Shopping.

BOOK THIS COURSE

Private training for your team

Bring our expert-led training to your team alone, on dates that suit you. Run it live online or in person at a location of your choice, following the standard agenda or shaped around your goals. More about private learning.

Private Course

An exclusive session for your team, led by one of our expert trainers. You choose the dates, format and location, and we'll make sure the day fits what your team needs to achieve. Get in touch to plan it with our team.

  • Just your team in the room
  • Your dates, online or in person
  • Content tailored if you need it

GET IN TOUCH

For further information or any questions you may have, our team is here to help.