Conversion Optimisation

4.7 / 5 Feefo reviews

Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors.

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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this course, we’ll help you optimize your website to convert potential customers. Led by one of our own Conversion Optimisation specialists, you’ll get an in-depth introduction to conversion rate optimisation and develop your own cost-effective CRO strategy.

During the session, we’ll teach you how to optimize conversion rates, and also discuss how to optimize the decision process, customer journeys and user experience via user testing. You’ll leave with the knowledge and expertise essential for identifying, analyzing and improving all areas of your site.

Our Conversion Optimisation course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in the US.


Course overview

Who should attend:

If you’re either responsible for optimizing your company's website or have involvement with an agency working on your behalf, this course will equip you for making smarter, well informed choices that will yield higher CVRs.

What you'll learn:

By the end of this course, you will be able to:

  • Develop your own cost-effective CRO strategy
  • Understand the end-to-end dashboard planning process, including KPI setting and wireframing
  • Use qualitative and quantitative insights gathering
  • Translate insights into actionable optimization recommendations
  • Describe the different testing approaches and methodologies

Course agenda

Introduction to Conversion Optimization
  • What is conversion optimization?
  • Introduction to testing approaches and methodologies
  • Clear definition of business goals and KPIs you want to improve
Tested & Proven Optimization Methodology
  • Test scheduling and timeline
  • Web analytics and important metrics
  • Live user testing and tools
  • Segmentation, behavioral and technology-based testing
  • Wire-framing
  • Introduction to different testing tools
  • Results monitoring and analysis
CRO Tools & Proven Strategies
  • User discovery and personal targeting
  • Landing page and eCommerce considerations
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4.7 / 5 Feefo reviews
Independent Service Rating based on 11 verified reviews

Conversion Optimisation

Great course, content and delivery. Good value and left with greater understanding and knowledge to add more value to my role and business.

Seanpaul Walsh 8 August, 2019

Conversion Optimisation

I loved the content and the delivery - Daniel did a great job! The only drawback is that there is maybe just a little too much content for one day - at the end of the day it felt like we had to rush a bit more to cover it and could have benefitted from a little more time.

Meaghan Britain 20 November, 2018

Conversion Optimisation

Really well-planned training, insightful content and a great trainer.

Alex Calder 2 February, 2018