Adobe Analytics
Demystify Adobe Analytics, boost your strategy, and achieve your online business goals by learning how to measure and report on your online data with this one-day introductory course.
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COURSE OVERVIEW
1 day course
Certificate of Attendance
Private
As a certified Adobe Analytics Partner, we'll help you improve your digital strategy and meet your online business goals.
Led by one of our in-house Analytics experts, who will share the experience they have gained working directly on multiple client campaigns, this Adobe Analytics course is intended for beginners and intermediate users. You’ll gain the confidence to report, segment and use Adobe Analytics data to inform your business decisions.
It’s the perfect starting point for anyone new to or with basic knowledge of the Adobe Analytics Platform, or for anyone looking to achieve the Adobe Analytics Certification for Architect, Developer or Business Practitioner.
Our Adobe Analytics course is available as a private training session that can be delivered virtually or at a location of your choice in the US.
What you’ll learn
By the end of this course, you will be able to:
- Describe the capabilities and limitations of Adobe Analytics
- Identify the main reports that will add value to your business
- Better understand your audience and how they behave on your site
- Utilize Adobe Analytics functionality and reports
- Navigate and use the Workspace dashboarding interface and features
Course agenda
Introduction to Adobe Analytics
- Adobe Analytics fundamentals
- Data collection and scoping
- Building blocks of reporting
- Key dimensions and metrics
- eVars, Props and Events
- Measurement planning
Pre-configured Reports
- Pre-configured reports: functionality
- Audience reports
- Acquisition reports and campaign tracking
- Engagement reports
- Conversion reports
Using Components
- Working with segments in Adobe Analytics
- Exercise: creating a segment
- Constructing calculated metrics
- Creating custom date ranges
Projects
- Introduction to Projects
- Projects deep-dive: constructing a dashboard
- Hands-on Projects exercises
Who it's for
This course is for new and intermediate Adobe Analytics users, and gives them the opportunity to gain practical knowledge in terms of what this system can really offer.
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Private training for your team
Bring our expert-led training to your team alone, on dates that suit you. Run it live online or in person at a location of your choice, following the standard agenda or shaped around your goals. More about private learning.
Private Course
An exclusive session for your team, led by one of our expert trainers. You choose the dates, format and location, and we'll make sure the day fits what your team needs to achieve. Get in touch to plan it with our team.
- Just your team in the room
- Your dates, online or in person
- Content tailored if you need it