Adobe Analytics

Learn how to measure and report on your online data and demystify Adobe Analytics with our introductory course.
product
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

As a certified Adobe Analytics Partner, we’ll help you improve your digital strategy and meet your online business goals.

Our Adobe Analytics course, is intended for beginners and intermediate users, as it gives an overview and starting point for anyone learning the Adobe Analytics Platform.

This one day course is led by one of our in-house Analytics experts, who will share the experience they have gained working directly on multiple client campaigns.

You’ll gain the confidence to report, segment and use Adobe Analytics data to inform your business decisions.

It's perfect preparation for anybody looking to achieve the Adobe Analytics Certification for Architect, Developer or Business Practitioner.

Our Adobe Analytics course is offered as a private training session and can be delivered on-site at your office, a location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:
This course has been designed to give new and intermediate Adobe Analytics users the opportunity to gain practical knowledge in what this system can really offer. Our Adobe Analytics course will give you confidence in using the tool and improve your analytics capabilities.
Walk away with the ability to:
  • Describe the capabilities and limitations of Adobe Analytics
  • Utilise Adobe Analytics functionality and reports
  • Identify the main reports that will add value to your business
  • Navigate and use the Workspace dashboarding interface and features
  • Better understand your audience and how they behave on your site
Course agenda
Introduction to Adobe Analytics
  • Adobe Analytics fundamentals
  • Top terms explained
  • Cross device measurement
  • Account structure
  • Measurement planning
Standard reports
  • Navigating the UI
  • Standard reports
  • Path reporting
Configuring your report suite
  • Creating classifications
  • Segmentation
  • Calculated metrics
  • Marketing channel reporting
Hands on Workspace session
  • Analysis Workspace
  • Hands on Workspace exercise
  • Data export options
Book this course
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