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Better With A Colleague: Buy 1 Course, Get A Second Seat Half-Price

COURSE OVERVIEW

  • icon1 day course
  • icon Certificate of Attendance
  • iconIn-person, Live Online, Private
    info-icon

Video is now the most powerful format for engaging audiences on social media. Learn to produce compelling, platform-ready clips that capture attention and drive business results without needing a large production budget.

On this course, you’ll explore the formats and creative principles behind TikTok videos, Instagram Reels and YouTube Shorts. Learn to develop concepts, structure scripts and apply the hook-value-CTA framework to capture attention and maintain viewer interest.

Through practical exercises, you’ll apply these principles to real-world filming and editing tasks using accessible smartphone tools and user-friendly software. You’ll leave equipped to improve your on-camera confidence, build efficient content batching workflows, and analyse engagement metrics to refine your strategy.

Attend this one-day video content creation masterclass in person at our training centre in The Shard, London, or live online from anywhere in the UK. Private sessions are also available, delivered virtually or at your workplace in the UK or globally.

What you’ll learn

By the end of this course, you will be able to:

  • Explain what makes a high-performing video across TikTok, Instagram Reels and YouTube Shorts
  • Apply practical production basics to improve lighting, framing and smartphone audio
  • Batch your video content creation process to save time and streamline in-house production
  • Plan and storyboard concepts using the hook-value-CTA framework and AI-assisted ideation
  • Edit video efficiently using accessible tools to add captions, transitions and appropriate audio
  • Measure metrics such as watch time and completion rate to refine your strategy

Course agenda

Introduction to Video Content for Social Media

  • Understanding the video content landscape: Reels, TikToks, Shorts and more
  • Exploring how algorithms reward video content
  • Identifying the core principles that make up a high-performing video

Video Strategy & Concepting

  • Scripting and storyboarding for short-form content
  • Planning episodic content
  • Applying the hook-value-CTA framework
  • Exploring trending formats: tutorials, POVs, transitions, talking head
  • Using AI tools for ideation and scripting

Filming & Editing Video

  • Applying best practices for video shooting
  • Using production basics for improved lighting, audio and framing
  • Editing essentials using user-friendly tools
  • Navigating commercial sounds vs. trending audio
  • Optimising for discovery via thumbnail and captions
  • Building a content batching workflow
  • On-camera confidence tips

Measuring Video Performance

  • Understanding key video metrics: views, watch time, completion rate, shares
  • A/B testing hooks and formats
  • Using insights to iterate and refine your video strategy

Wrap-up & Q&A

Who it’s for

This course is perfect for:

  • Social media managers and content creators responsible for producing short-form video
  • Marketing professionals who want to add practical video creation skills to their role
  • Small business owners and in-house teams looking to produce more video content themselves

Prerequisites

No professional videography or advanced editing experience is required. The course is suitable for beginners and intermediate marketers who want to improve their smartphone filming and learn accessible video editing for social media.

Next steps

Want to develop a broader and more consistent approach to social content? Our Mastering Social Media Content Creation course explores content planning, platform formats and repeatable creative workflows. To extend your use of generative tools, our Using AI for Social Media course covers AI-assisted ideation and production.

BOOK THIS COURSE

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Book two seats on the same session, the second at half price

  • Video Content Creation Masterclass

    10:00am – 5:00pm
    Live Online
    £499 per personex VAT

  • Video Content Creation Masterclass

    10:00am – 5:00pm
    In-person at The Shard, London
    £499 per personex VAT

  • Video Content Creation Masterclass

    10:00am – 5:00pm
    In-person at The Shard, London
    £499 per personex VAT

  • Video Content Creation Masterclass

    10:00am – 5:00pm
    Live Online
    £499 per personex VAT

Frequently Asked Questions

GET IN TOUCH

For further information or any questions you may have, our team is here to help.