COURSE OVERVIEW

  • icon1 day course
  • icon Certificate of Attendance
  • iconIn-person, Live Online, Private
    info-icon

AI is transforming how brands and creators approach social media. Used well, it can save hours of work, spark new ideas, and help you make smarter decisions. But knowing which tools to use, when to use them, and how to maintain authenticity is key.

This one-day workshop, delivered in-person or online, offers a comprehensive, hands-on learning experience for marketers and content creators. Whatever your level of experience, this course will equip you with practical skills to integrate AI into your workflow effectively, without losing your brand voice or falling into the trap of AI slop.

Our Using AI in Social Media course is available in London at The Shard, or online through our virtual classroom. We also provide private training, available anywhere across the UK and internationally, to ensure you have the flexibility to learn in a way that suits you.

What you’ll learn

By the end of this course, you will be able to:

  • Understand where AI fits into the social media marketing workflow
  • Develop content strategies and calendars with AI assistance
  • Create captions, scripts, and copy using AI tools
  • Maintain brand voice and authenticity when using AI
  • Use AI tools such as ChatGPT, Claude, and Gemini for audience research and competitor analysis
  • Write effective prompts to generate quality outputs
  • Understand the limitations of AI-generated images and video
  • Use AI tools for scheduling, automation, and analytics

Course agenda

The Role of AI in Social Media Marketing

  • Understanding the current AI landscape
  • Comparing key AI tools: ChatGPT, Claude, Gemini, and others
  • Exploring where AI adds value in the social media workflow
  • Recognising the limitations and risks of AI (including AI slop)
  • Balancing efficiency with authenticity

AI for Social Strategy & Research

  • Using AI for audience research and persona development
  • Conducting competitor analysis with AI tools
  • Developing content pillars and themes with AI assistance
  • Building content calendars using AI

Prompt Engineering Essentials

  • Understanding how to communicate effectively with AI
  • Writing prompts that deliver quality outputs
  • Creating reusable prompt templates for your workflow

AI for Content Creation

  • Generating captions, scripts, and copy with AI
  • Repurposing content across platforms using AI
  • Maintaining brand voice and tone
  • AI-generated images and video: what works, what doesn't, and what to avoid
  • Using AI to draft community engagement responses

AI for Automation & Insights

  • Using AI for social listening and trend identification
  • Analysing performance data with AI assistance
  • Turning insights into actionable next steps

Wrap-up & Q&A

Who it’s for

This course is suitable for anyone looking to integrate AI tools into their social media workflow, including:

  • Social media managers wanting to streamline strategy and content creation
  • Marketers looking to work smarter using AI for research and insights
  • Content creators curious about using AI tools without losing authenticity
  • Small business owners wanting to save time on social media tasks
  • Anyone responsible for social media strategy, content, or analytics

Next steps

To continue your learning, check out our Social Media Strategy course and our Content Marketing training.

BOOK THIS COURSE

Select an option

  • Using AI for Social Media

    10:00am – 5:00pm
    In-person at The Shard, London
    £499 per personex VAT

  • Using AI for Social Media

    10:00am – 5:00pm
    Live Online
    £499 per personex VAT

  • Using AI for Social Media

    10:00am – 5:00pm
    In-person at The Shard, London
    £499 per personex VAT

  • Using AI for Social Media

    10:00am – 5:00pm
    Live Online
    £499 per personex VAT

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020 7993 4556