Conversion Optimisation

Are you looking for a better return on your marketing spend? Our Conversion Rate Optimisation course has been designed by our in-house experts to help you convert more visitors.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course will help you optimise your website to convert potential customers via testing methodologies and tools.

Led by one our own Conversion Optimisation specialists, we’ll provide a thorough introduction to conversion rate optimisation and will help you develop your own cost-effective CRO strategy.

As well as teaching you how to optimise conversion rates, we’ll also discuss how to optimise the decision process, customer journeys and user experience via user testing. You’ll gain the knowledge and expertise essential for identifying, analysing and improving all areas of your site.

Our Conversion Optimisation course is available at our training centre in The Shard, London. We also offer private training at a location of your choice, which is ideal if you have a team who want to understand conversion optimisation better.

Course overview
Who should attend:
If you’re either responsible for optimising your companies website or have involvement with an agency working on your behalf, this course will equip you for making smarter, well informed choices that will yield higher CVRs.
Walk away with the ability to:
  • Develop your own cost-effective CRO strategy
  • Optimise paths to conversion on your website
  • Use qualitative and quantitative insights gathering
  • Translate insights into actionable optimisation recommendations
  • Describe the different testing approaches and methodologies
Course agenda
Introduction to Conversion Optimisation
  • What is conversion optimisation?
  • Introduction to testing approaches & methodologies
  • Clear definition of business goals & KPIs you want to improve
Tested & Proven Optimisation Methodology
  • Test scheduling & timeline
  • Web analytics & important metrics
  • Live user testing & tools
  • Customer experience analytics
  • Segmentation, behavioural & technology based testing
  • Wire-framing
  • Introduction to different testing tools
  • Results monitoring & analysis
CRO Tools & Proven Strategies
  • User discovery & personal targeting
  • Landing page & eCommerce considerations
Upcoming courses
Virtual Classroom
Conversion Optimisation
Mon, Nov 02 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Conversion Optimisation
Tue, Dec 01 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Conversion Optimisation
Fri, Jan 15 2021
£499 ex VAT
ADD TO BASKET
The Shard, London
Conversion Optimisation
Mon, Feb 01 2021
£499 ex VAT
ADD TO BASKET
The Shard, London
Conversion Optimisation
Mon, Mar 01 2021
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Conversion Optimisation
Mon, Nov 02 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Conversion Optimisation
Tue, Dec 01 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
Conversion Optimisation
Fri, Jan 15 2021
£499 ex VAT
ADD TO BASKET
The Shard, London
Conversion Optimisation
Mon, Feb 01 2021
£499 ex VAT
ADD TO BASKET
The Shard, London
Conversion Optimisation
Mon, Mar 01 2021
£499 ex VAT
ADD TO BASKET
Book this course
£499 ex VAT
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