Conversion Optimisation

4.7 / 5 Feefo reviews

Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors.

Book this course
£499 ex VAT
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this course, we’ll help you optimise your website to convert potential customers. Led by one of our own Conversion Optimisation specialists, you’ll get an in-depth introduction to conversion rate optimisation and develop your own cost-effective CRO strategy.

During the session, we’ll teach you how to optimise conversion rates, and also discuss how to optimise the decision process, customer journeys and user experience via user testing. You’ll leave with the knowledge and expertise essential for identifying, analysing and improving all areas of your site.

Our Conversion Optimisation course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.


Course overview

Who should attend:

If you’re either responsible for optimising your company's website or have involvement with an agency working on your behalf, this course will equip you for making smarter, well informed choices that will yield higher CVRs.

What you'll learn:

By the end of this course, you will be able to:

  • Develop your own cost-effective CRO strategy
  • Understand the end-to-end dashboard planning process, including KPI setting and wireframing
  • Use qualitative and quantitative insights gathering
  • Translate insights into actionable optimisation recommendations
  • Describe the different testing approaches and methodologies

Course agenda

Introduction to Conversion Optimisation
  • What is conversion optimisation?
  • Introduction to testing approaches and methodologies
  • Clear definition of business goals and KPIs you want to improve
Tested & Proven Optimisation Methodology
  • Test scheduling and timeline
  • Web analytics and important metrics
  • Live user testing and tools
  • Segmentation, behavioural and technology-based testing
  • Wire-framing
  • Introduction to different testing tools
  • Results monitoring and analysis
CRO Tools & Proven Strategies
  • User discovery and personal targeting
  • Landing page and eCommerce considerations

Upcoming courses

Tue, May 21 2024.Virtual Classroom
Conversion Optimisation
£499 ex VAT
Tue, Jun 25 2024.Virtual Classroom
Conversion Optimisation
£499 ex VAT
Tue, Jul 23 2024.Virtual Classroom
Conversion Optimisation
£499 ex VAT
Tue, Aug 20 2024.Virtual Classroom
Conversion Optimisation
£499 ex VAT
Tue, Sep 24 2024.Virtual Classroom
Conversion Optimisation
£499 ex VAT
Tue, Oct 22 2024.Virtual Classroom
Conversion Optimisation
£499 ex VAT
Tue, Nov 19 2024.Virtual Classroom
Conversion Optimisation
£499 ex VAT
Tue, Dec 17 2024.Virtual Classroom
Conversion Optimisation
£499 ex VAT
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4.7 / 5 Feefo reviews
Independent Service Rating based on 11 verified reviews

Conversion Optimisation

Great course, content and delivery. Good value and left with greater understanding and knowledge to add more value to my role and business.

Seanpaul Walsh 8 August, 2019

Conversion Optimisation

I loved the content and the delivery - Daniel did a great job! The only drawback is that there is maybe just a little too much content for one day - at the end of the day it felt like we had to rush a bit more to cover it and could have benefitted from a little more time.

Meaghan Britain 20 November, 2018

Conversion Optimisation

Really well-planned training, insightful content and a great trainer.

Alex Calder 2 February, 2018