UNITED KINGDOM

Conversion Optimisation

Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors.
product
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this course, we’ll help you optimise your website to convert potential customers. Led by one of our own Conversion Optimisation specialists, you’ll get an in-depth introduction to conversion rate optimisation and develop your own cost-effective CRO strategy.

During the session, we’ll teach you how to optimise conversion rates, and also discuss how to optimise the decision process, customer journeys and user experience via user testing. You’ll leave with the knowledge and expertise essential for identifying, analysing and improving all areas of your site.

Our Conversion Optimisation course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.

 
Course overview

Who should attend:

If you’re either responsible for optimising your company's website or have involvement with an agency working on your behalf, this course will equip you for making smarter, well informed choices that will yield higher CVRs.

What you'll learn:

By the end of this course, you will be able to:

  • Develop your own cost-effective CRO strategy
  • Understand the end-to-end dashboard planning process, including KPI setting and wireframing
  • Use qualitative and quantitative insights gathering
  • Translate insights into actionable optimisation recommendations
  • Describe the different testing approaches and methodologies

Course agenda

Introduction to Conversion Optimisation
  • What is conversion optimisation?
  • Introduction to testing approaches and methodologies
  • Clear definition of business goals and KPIs you want to improve
Tested & Proven Optimisation Methodology
  • Test scheduling and timeline
  • Web analytics and important metrics
  • Live user testing and tools
  • Segmentation, behavioural and technology-based testing
  • Wire-framing
  • Introduction to different testing tools
  • Results monitoring and analysis
CRO Tools & Proven Strategies
  • User discovery and personal targeting
  • Landing page and eCommerce considerations
Upcoming courses
Virtual Classroom
Conversion Optimisation
Mon, Oct 02 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Conversion Optimisation
Mon, Nov 06 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Conversion Optimisation
Mon, Dec 04 2023
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Conversion Optimisation
Mon, Oct 02 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Conversion Optimisation
Mon, Nov 06 2023
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Conversion Optimisation
Mon, Dec 04 2023
£499 ex VAT
ADD TO BASKET
Book this course
£499 ex VAT
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