Conversion Optimisation

Name: Conversion Optimisation
Start: 2023-11-06 00:00:00
Location: Virtual Classroom

4.7 / 5 Feefo reviews

Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this course, we’ll help you optimize your website to convert potential customers. Led by one our own Conversion Optimisation specialists, you’ll get an in-depth introduction to conversion rate optimisation and develop your own cost-effective CRO strategy.

During the session, we’ll teach you how to optimize conversion rates, and also discuss how to optimize the decision process, customer journeys and user experience via user testing. You’ll leave with the knowledge and expertise essential for identifying, analyzing and improving all areas of your site.

Our Conversion Optimisation course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.

Course overview

Who should attend:

If you’re either responsible for optimizing your company's website or have involvement with an agency working on your behalf, this course will equip you for making smarter, well informed choices that will yield higher CVRs.

What you'll learn:

By the end of this course, you will be able to:

Develop your own cost-effective CRO strategy
Understand the end-to-end dashboard planning process, including KPI setting and wireframing
Use qualitative and quantitative insights gathering
Translate insights into actionable optimisation recommendations
Describe the different testing approaches and methodologies

Course agenda

Introduction to Conversion Optimisation

What is conversion optimization?
Introduction to testing approaches and methodologies
Clear definition of business goals and KPIs you want to improve

Tested & Proven Optimisation Methodology

Test scheduling and timeline
Web analytics and important metrics
Live user testing and tools
Segmentation, behavioral and technology-based testing
Wire-framing
Introduction to different testing tools
Results monitoring and analysis

CRO Tools & Proven Strategies

User discovery and personal targeting
Landing page and eCommerce considerations

Upcoming courses

Virtual Classroom Conversion Optimisation	Mon, Nov 06 2023 R4,999 ex VAT	ADD TO BASKET
Virtual Classroom Conversion Optimisation	Mon, Dec 04 2023 R4,999 ex VAT	ADD TO BASKET

Upcoming courses

Virtual Classroom

Conversion Optimisation

Mon, Nov 06 2023

R4,999 ex VAT

ADD TO BASKET

Virtual Classroom

Conversion Optimisation

Mon, Dec 04 2023

R4,999 ex VAT

ADD TO BASKET

Book this course

Location

Date

R4,999 ex VAT