Conversion Optimisation

Are you looking for a better return on your marketing spend? Our Conversion Rate Optimisation course has been designed by our in-house experts to help you convert more visitors.
product
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course will help you optimise your website to convert potential customers via testing methodologies and tools.

Led by one our own Conversion Optimisation specialists, we’ll provide a thorough introduction to conversion rate optimisation and will help you develop your own cost-effective CRO strategy.

As well as teaching you how to optimise conversion rates, we’ll also discuss how to optimise the decision process, customer journeys and user experience via user testing. You’ll gain the knowledge and expertise essential for identifying, analysing and improving all areas of your site.

Our Conversion Optimisation course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, or any location of your choice.

Course overview
Who should attend:
If you’re either responsible for optimising your companies website or have involvement with an agency working on your behalf, this course will equip you for making smarter, well informed choices that will yield higher CVRs.
Walk away with the ability to:
  • Develop your own cost-effective CRO strategy
  • Optimise paths to conversion on your website
  • Use qualitative and quantitative insights gathering
  • Translate insights into actionable optimisation recommendations
  • Describe the different testing approaches and methodologies
Course agenda
Introduction to Conversion Optimisation
  • What is conversion optimisation?
  • Introduction to testing approaches & methodologies
  • Clear definition of business goals & KPIs you want to improve
Tested & Proven Optimisation Methodology
  • Test scheduling & timeline
  • Web analytics & important metrics
  • Live user testing & tools
  • Customer experience analytics
  • Segmentation, behavioural & technology based testing
  • Wire-framing
  • Introduction to different testing tools
  • Results monitoring & analysis
CRO Tools & Proven Strategies
  • User discovery & personal targeting
  • Landing page & eCommerce considerations
Book this course
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