Analytics & Optimisation
Our full range of Analytics & Optimisation courses
As a trusted Google Analytics certified partner, we're committed to helping you to implement and make the most of your web and app analytics data.
We offer a wide range of Analytics & Optimisation courses, geared to enable you to unearth data insights, increase business intelligence and improve ROI using enhanced media targeting and data-driven media and website.
Choose from scheduled courses delivered locally in Durban and Johannesburg, or privately across South Africa and venues globally.
Filter by
Analytics & Optimisation
Our courses have been carefully created by our in-house experts to give you the practical skills essential for planning and implementing a web analytics solution as well as monitoring your online marketing and improving your website performance.
Server-side Tagging with Google Tag Manager
PRIVATE COURSE ONLY 1 day
Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.
Google Analytics 4 Reporting
1 day
Next course: 19 Jun
Virtual/Private/Classroom
The next generation of Google Analytics is here! Learn how to dive into your combined app and website analytics data and get ahead of the curve with our Google Analytics 4 training.
Google Analytics 4: Implementation & Configuration
1 Day
Next course: 13 Jul
Virtual/Private/Classroom
Want to learn everything you need to know about setting up GA4? Our course will teach you how to configure properties and enhance your analytics on the newest version of the Google Analytics platform.
Looker Studio (formerly Data Studio)
1 day
Next course: 10 Jul
Virtual/Private/Classroom
Do you want to empower others in your company to self-serve when it comes to their reporting needs so that you can get on with important analysis? Our Looker Studio (formerly Data Studio) course is just what you need.
Google Tag Manager
1 day
Next course: 11 Jul
Virtual/Private/Classroom
Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.
Getting Started with Google BigQuery
1 day
Next course: 18 Jul
Virtual/Private/Classroom
Want to learn how to run super-fast queries on large datasets? Our Google BigQuery course will give you an in-depth understanding of the tool and enable you to turn big data into actionable business insights.
Google Analytics Advanced Reporting in Practice
PRIVATE COURSE ONLY 1 day
Our Google Analytics Advanced Reporting course will help you gain real insight into how your customers interact with your website and equip you with the skills to make better data-led decisions for your business.
Conversion Optimisation
1 day
Next course: 01 Aug
Virtual/Private/Classroom
Are you looking for a better return on your marketing spend? Our Conversion Rate Optimisation course has been designed by our in-house experts to help you convert more visitors.
Getting the Most Out of Analytics 360
PRIVATE COURSE ONLY
Are you making the most of the great features Google Analytics 360 provides? This course helps you demystify and utilise some of the most powerful analytics features available on GA360.
Advanced Marketing Analytics
PRIVATE COURSE ONLY
Looking to boost your organisation’s marketing efficiencies with Google Cloud? Understand the process behind building relevant audiences using predictions and machine learning with our Advanced Marketing Analytics training.
Ads Data Hub
PRIVATE COURSE ONLY
If your organisation is interested in utilising event-level campaign data to discover efficiencies in your Google Ads, DV360, CM360 and YouTube campaigns, then this one-day Ads Data Hub course is ideal.
Adobe Analytics
1 day
Next course: 03 Jul
Virtual/Private/Classroom
Learn how to measure and report on your online data and demystify Adobe Analytics with our introductory course.
Google Analytics 4 Reporting
Rosanna Jeffery
19 April, 2023
Nick was a very engaging and clear communicator who made GA4 easier to understand with hands on demos and quizzes, I would highly recommend him.
Google Analytics 4 Reporting
Trusted Customer
19 April, 2023
Very useful day, great trainer, varied types of engagement activities, retained a lot of the information. Good to have the offer of initial support with any GA4 problems. The day was well structured, the segments were clearly communicated, and all ran to time in a relaxed way.