Ads Data Hub

If your organisation is interested in utilising event-level campaign data to discover efficiencies in your Google Ads, DV360, CM and YouTube campaigns, then this one-day Ads Data Hub course is ideal.
product
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Our Ads Data Hub training will help you and your team of Google Marketing Platform and Analytics professions to understand how to utilise Ads Data Hub to optimise your media buying for efficiency.

Ads Data Hub is superior to current pixel-based integrations or Data Transfer solutions because it has fewer data blind spots and more complete access to mobile and user ID data.

On this one-day course you will learn how to write the necessary queries for audience overlap analysis and pathing analysis.

Our Ads Data Hub course is available as a private training session at our training venues in the Rosebank Link, Johannesburg or Umhlanga, a location of your choice or via Virtual Classroom.

 
Course overview
Who should attend:

This course is for analysts or technical marketers that can use SQL and have experience in working with ads data, data transfer files and Google Analytics data already. It is aimed at those who are responsible for advising internal teams or clients on the use cases as well as the “how-to” behind these in-depth analysis projects.

Walk away with the ability to:
  • Articulate the benefits of Ads Data Hub and what solutions it offers over and above what you can report on in the Google Marketing Platform, specifically Campaign Manager
  • Connect Ads Data Hub to your Google BigQuery project and explain to colleagues how data privacy is managed in Ads Data Hub
  • Manage user permissioning in Ads Data Hub and Google BigQuery
  • Join access the different Google datasets and how to join 1st party data
  • Get started with ADH - account structure, media account linking, developer resources and how-to guide
  • Write your first query in ADH; targeted segment overlap analysis or pathway analysis
Prerequisites

To get the most out of this course, it is advisable that you have some previous experience in the following areas;

  • BigQuery and SQL
  • Using Campaign Manager for reporting
  • If you haven’t already got the experience, why not check out one of our courses on these topics first to get the most out of your Ads Data Hub training.

    You do not need to have Ads Data Hub as we will use a publicly available ADH sandbox during the training. If you have your own BigQuery project already linked to ADH, we can of course use that as well.

Course agenda
Introducing Ads Data Hub
  • What ADH can do
  • ADH use cases
  • ADH & BigQuery: How it works
Introducing Google BigQuery
  • Setting up BigQuery and linking
  • User permissions
  • Table Schemas for CM, DV 360, Google Ads and YouTube data
Getting Started on ADH
  • Joining first party data
  • ADH account setup and structure
  • Writing a query with ADH
  • Privacy and output restrictions
Analysis with ADH
  • Segment overlap analysis
  • Pathway analysis
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