Google Marketing Platform

Transform your digital marketing with Google Marketing Platform training

As one of a few Google Marketing Platform Certified Partners, we provide world-class training and support across all disciplines that comprise the Google Marketing Platform.

Our comprehensive range of courses are designed for large organisations looking to develop capabilities in-house or transition from managed to self-service models.

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Campaign Manager
Our Campaign Manager courses will show you how to make the best use of the platform and provide training suitable for teams and individuals in Paid Media and Ad Operations.
Campaign Manager Campaign Manager Best Practices
1 day Next course: 09 Jul
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.
Campaign Manager Fundamentals of Online Tracking
1 day Next course: 13 Jul
If you want to understand the fundamentals of online media, this one day course covers the key processes and metrics for success when using Campaign Manager.
Campaign Manager Attribution in Campaign Manager
1 day Next course: 18 Sep
Learn how to make the best use of the Campaign Manager platform for cross-channel Attribution reporting.
Campaign Manager Campaign Manager Fundamentals
1 day Next course: 03 Aug
Learn how to make best use of the Campaign Manager platform and gain hands-on experience.
Campaign Manager Campaign Manager Reporting Deep Dive
1 day Next course: 10 Jul
Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager.
Campaign Manager Floodlight & Post Event Tracking in Campaign Manager
1 day Next course: 14 Jul
Ensure your conversion tracking is setup in the right way to obtain insights on performance and measure the success of your digital campaigns.
Google Marketing Platform
Display & Video 360
Our Display & Video 360 courses provide advertisers, marketing teams and traders with the skills to work smarter in programmatic buying.
Display & Video 360 Practices for Success in Display & Video 360
1 day Next course: 12 Aug
Grow your programmatic trader skill set and understand best practices for campaign setup, optimisation and reporting.
Display & Video 360 Brand Safety in Display & Video 360
1 day Next course: 14 Oct
Learn techniques to protect your brand in the programmatic space and maximise user exposure online.
Display & Video 360 Traders Best Practices
1 day Next course: 10 Jul
Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.
Display & Video 360 Negotiation, set up and troubleshooting PMPs
1 day Next course: 09 Jul
Learn how to negotiate on scale when purchasing inventory and understand the efficiencies that private marketplaces bring to programmatic buying.
Display & Video 360 A Guide to Data Management Platforms
1 day Next course: 08 Oct
If you want to understand how to set up and manage a Data Management Platform (DMP), this one day course covers the key functions and principles for success.
Display & Video 360 A Guide to In-Housing for C-Levels
1 day Next course: 07 Oct
Learn what it takes to build an in-house trading desk on this one day masterclass that provides a comprehensive guide to in-housing for C-Levels.
Display & Video 360 Audience & Activation Strategy in DV360
1 day Next course: 03 Sep
Learn how to develop a powerful cross-channel audience targeting strategy to deliver a personalised user experience.
Display & Video 360 Multi-channel Campaigns in Display & Video 360
1 day Next course: 09 Jul
Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.
Display & Video 360 YouTube Buying in Display & Video 360
1 day Next course: 10 Jul
Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360 and effectively run and optimise your video campaigns.
Display & Video 360 Display & Video 360 Fundamentals
1 day Next course: 14 Jul
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
Google Marketing Platform
GMP Fundamentals
Our Google Marketing Platform courses cover the main principles of the GMP, the benefits of an integrated GMP stack and best practices around deployment.
GMP Fundamentals Google Marketing Platform In-depth
PRIVATE COURSE ONLY
Gain a technical overview of the Google Marketing Platform and use it to make better informed decisions.
GMP Fundamentals Audiences in GMP Products
1 day Next course: 05 Oct
Learn how to build, share and measure the effectiveness of audiences using Analytics 360 within the Google Marketing Platform stack.
GMP Fundamentals Google Marketing Platform Principles
1 day Next course: 13 Jul
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
GMP Fundamentals Technology Implementation in CM, DV360 and SA360
1 day Next course: 21 Jul
Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.
Google Marketing Platform
Search Ads 360
Our Search Ads 360 courses will provide insights into how Search Ads 360 works and how the platform can help optimise, effectively drive search ROI, save time and provide fast, detailed reporting.
Search Ads 360 Search Ads 360: Fundamentals
1 day Next course: 17 Aug
Gain an introduction to the fundamental features and benefits of Search Ads 360.
Search Ads 360 Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY
This is an advanced hands-on workshop to learn and implement the features of the Search Ads 360 platform.