Display & Video 360 Fundamentals

Name: Display & Video 360 Fundamentals
Start: 2024-01-10 00:00:00
Location: Virtual Classroom

4.5 / 5 Feefo reviews

Looking to start using Display & Video 360? Gain an in-depth insight into the fundamentals of this platform on our one-day course.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Display & Video 360 comes with its own programmatic ecosystem and unique tools, which, when wielded correctly, powers successful marketing campaigns using a unique combination of data, media and technology.

Combining theory with more hands-on, in-platform exercises and discussions, the session will focus on teaching you best practices when it comes to setting up a basic campaign. We’ll also teach you how to leverage targeting and reporting capabilities within the platform, so that you can learn to apply these skills to build different types of campaigns.

You’ll leave the session with an in-depth understanding of the programmatic landscape and everything Display & Video 360 has to offer.

Our Display & Video 360 Fundamentals course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.

Course overview

Who should attend:

If you’re a programmatic media manager or agency trader and are completely new to the world of programmatic, new to the platform or require a refresher, then this course is for you.

What you'll learn:

By the end of this course, you will be able to:

Describe the programmatic landscape and identify where Display & Video 360 fits within the Google Marketing Platform
Implement programmatic campaigns
Explain how media is traded programmatically
Build strategies for different types of campaigns
Identify different targeting sources in Display & Video 360
Run basic in-platform reporting in Display & Video 360 for optimization purposes

Course agenda

Programmatic & Google Marketing Platform Overview

The evolution of programmatic and Google Marketing Platform: Overview

Display & Video 360

What can Display & Video 360 do vs other DSPs?
Linking Display & Video 360 to other solutions within Google Marketing Platform
Display & Video 360 hierarchy

Campaign Module

Creating campaigns, Insertion Orders and Line Items
Budget, pacing and frequency capping
Bid strategies
Campaign set-up best practices
Intro to campaign optimizations
Optimization View

Audiences Module

Targeting available in DV360
First-party audiences, Google audiences and third-party audiences
Audience targeting (linking GA and CM audiences to DV360)
Technology targeting
Audience planning exercise, marketing objectives, KPIs and in-platform set-up

Inventory Module

The Marketplace
Types of inventory: from open auction to programmatic guaranteed

Creative Module

Creatives and format gallery overview
Data-driven creatives

Insights Module

Instant and offline reporting overview

Upcoming courses

Virtual Classroom Display & Video 360 Fundamentals	Wed, Jan 10 2024 R4,999 ex VAT	ADD TO BASKET
Virtual Classroom Display & Video 360 Fundamentals	Thu, Apr 04 2024 R4,999 ex VAT	ADD TO BASKET
Virtual Classroom Display & Video 360 Fundamentals	Wed, Jul 03 2024 R4,999 ex VAT	ADD TO BASKET

Virtual Classroom